Meet Your Future :

Digital Media for Business

Who am I?

• Marketing Director at Tonick Media– Publishers of Business Cornwall

• Co-Founder of Cornwall Social Media Café

• Lead Organiser of Cornwall Twestivals

• Background in sales, marketing and media

I’ll be talking about

• Types of Digital Media

• Social Media– The Technology

• How they relate to business

• Typical job roles

• What you need to know to get ahead– Managing your personal brand

• Advice from the experts

Types of Digital Media

• E-Marketing• Web Design & Development• Social Media• Mobile • Video• Other interactive media

“Digital Marketing is the promoting of brands using

the Internet, mobile and other interactive channels.”

Wikipedia

What is Social Media?

“Media designed to be disseminated through social interaction, created using highlyaccessible and scalable publishing techniques.”

Wikipedia Definition

or

“...it’s how people read,

discover and shareinformation.”

Understanding Social Media

• Real time

• Community

• Authentic

• Conversational

• Sociological / Technological

• User Generated Content (UGC)

• Consumer Generated Media (CGM)

Social Media Platforms

Blogs Social Networks

Wiki Sites File Sharing Sites

Social BookmarkingLive Streaming

Virtual Worlds Aggregators

How does it relate to business?

What are businesses looking for?

• Cost effective marketing• Brand trust & credibility• Increased customer loyalty /

retention• Wider reach• Insight into market opinion• Improved collaboration• Increased sales & profitability

Typical Job Roles

• Sales & Marketing – CRM– Online PR– Community Engagement– Brand Management

• Technical & Development– Web Development– Application Development

• Media– Online Journalist– Blogger / Ghostwriter

Key Skills

• Understanding of social media sites including the marketing potential

• Good knowledge of marketing, PR and / or technical development

• Excellent English and writing skills • Excellent communication skills• Organisational abilities / Self-Management• Diligent and trustworthy • Ability to work under pressure • Understanding of market trends

What you need to know to get ahead.

Where do I start?

• Get started with social networks now– Twitter

– Facebook

– LinkedIn

• Start writing a blog

• Engage in conversations

• Attend eventsBuild relationships online & off (blended approach)

Managing your ‘Personal Brand’

• Start by connecting with people you know• Get alerts set up for your name• Get to know the privacy settings• Think “Why would someone care?”• Think about the image you’re projecting • Remember the Internet doesn’t forget • Build your credibility• Think long term• Always be ethical and respect etiquette• Think quality over quantity

Advice from the experts...

Q: What information would you give to Graduates looking to start a career in social media / digital marketing? 

Have a point of view on how brands could use social media, without interrupting your experience to sell you something!

Anonymous – Luxury Brand Digital Marketing

Find your passion, the thing you want to spend your life doing, and become an expert. Blog, tweet, speak about it. Walk the walk. Make your mistakes and be open about them. Then you are a fuller package when you apply for your chosen role.

Claire Thompson, Freelance PR Consultant

Digital should be seen as a strand of a bigger marketing mix not an exclusive career and the internet is a social media.

Kathryn Woolf, Creative Digital Marketing Agency

Engage, Educate, Enhance. It’s important that you are sharing things that people want to know, learn and share.

Kay Kelison, Senior Researcher / Social Media Coach at Microsoft

How to handle public cock-ups would be helpful me thinks.

Richard Collett, Website Designer at UKNetWeb

The ability to change (constantly) will be the name of the game. New graduates will have to be fast on their feet.

Michael Wise, Publisher, Filmmaker, Media Entrepreneur

Do something respectable with your life! ;o)

By "more respectable' I was thinking something more like porn baron or drug dealer. Failing that humanitarian work.

Richard Quick, Web Developer and Author

More information

• Message me on Facebook, Twitter, LinkedIn or any other social network you find me on

• Check out the blog at www.tonickmedia.com/blog

• Give me a call – 01209 718688 / 07501 259000

• Send me an email - aren@tonickmedia.com

Thank you for listening