49TH ANNUAL MEETING &

BUYING SHOW

SCHEDULE OF EVENTSSunday, Oct. 27, 2019 8 AM–5 PM

Registration

8 AM – 9 AM Walking Tour of the Steel Stacks MACS Past President Karen Normann (Muhlenberg College)

Wake up early and get your morning exercise in during this walking tour of the nearby renowned Steel Stacks of Bethlehem. Led by Karen Normann CCR, we will hike to the Ma-son Trestle which gives a great view of the blast furnaces and area known as the Artsquest pavilion. Karen will prove some interesting facts about this area, formerly the Bethlehem Steel Company.

Meet in the Lobby at 8:00 am. Wear comfortable walking shoes or sneakers. Bring your camera (or phone) for some great pictures!

9 AM–10 AM

Breakfast and Round Table Discussions/Ice BreakerMACS Education Committee Chair Joyce Piazza-Snell (York College) and Rick Horner (Delaware Valley College)Network opportunity for all to get to know one another and talk about timely topics in the College Store market. Hot topics such as Inclusive Access, Equitable Access, Publisher Rent-als, Customizing your merchandise and what to do with open floor space will be discussed.

10 AM–11:15 AMGeneral Session“Stronger than Steel” with Jeff ParksJeff Parks is the author of Stronger Than Steel, a book about the revitalization of the Bethle-hem area after the decline of the steel industry. Stronger Than Steel is a first-hand account of the decline and revival of a city that was once the national poster child of deindustrial-ization, but is now the model of adaptation to a post-industrial economy. Jeffrey A. Parks shares the highs and lows of a thirty-year adventure in urban revitalization. See how we can apply these principles to our ever-changing industry.

11:30 AM-12:20 PMSocial Media and Beyond David Haste (Lafayette College)Now that we all have Facebook, Instagram and Twitter Accounts now what do we do with them? Learn how to customize, maximize and dazzle your captive audience. How to keep the flames burning?

Overwhelming Options in Course MaterialsNatalie Wagner, Executive Director, Strategic Partnerships (Pearson), Lisa Montgomery, Digital Development Executive (Verba/VitalSource), and other industry expertsHow can we simplify, strategize, and be that trusted guide for our campus?

1:45 PM–2:15 PMWeb Business & How to Maximize itMACS Education Committee Chair Joyce Piazza-Snell (York College) and Rick Horner (Delaware Valley College)Let us show you how to make your web business shine. We will delve into the logistics of successfully carrying out a marketing plan that will bring your store to the next level. Tips

on organization, marketing strategies and overall maintance will all be addressed.

Brag BookMACS Secretary Don GoliniDon’t just wait for your Administration to find out what you have been up to. Brag about it. We will show you how some stores have turned this simple concept into a major mar-keting coup. Brag Books can help to retain sales and send you on your way to becoming a vital part of the College experience.

3 PM–4 PMWhat’s HotWendy Gibble (Elizabethtown College)Come and see our revamped, innovative, technologically advanced fashion show. See what has been the hot trends in the college market.

Publisher RentalsPearson, McGraw Hill, Cengage, MBS and Nebraska BookModerated by MACS Education Committee Chair Joyce Piazza-Snell (York College)What is a publisher rental, how will this affect your store and how we can work with com-panies to get the most out of this idea?

4:15 PM-5:15 PMRoundtable RecapWhat can you take away from today? A networking session that will allow you to share ideas and decide if your store is a butler or a concierge for your school.

5:15 PM–6:15 PMVendor ShowcaseCome and see what’s new from some of your favorite vendors, or meet some new ven-dors. Each vendor will give a 3-5 minute presentation.

6:30 PM-9 PMOpening Night EventCome dressed up to Trick-or-Treat, MACS style! Wear your scariest, funniest, craziest cos-tume and win a prize!

Monday, Oct. 28, 20197 AM–12 PM

Registration

7 AM–10 AMVendor set-up and continental breakfast

8 AM–8:45 AMBreakfast

8:45 AM–10 AMVendor Showcase...continuedCome and see what’s new from some of your favorite vendors who didn’t present last night, or meet some new vendors. Each vendor will give a 3-5 minute presentation.

10 AM-4PMBuying Show

12PM-1:00PMLunch on Trade Show Floor

4 PM-6:30 PMVendor Tear-Down

4:15 PM-5:15 PMMACS Business MeetingEveryone is invited to attend this meeting to find out what the MACS Board has been working on during the past year.

6:30 PM–9 PM“Strength in MACS” PartyWrap up a busy day with this business-casual event and join us in recognizing and con-gratulating the MACS Program Committee, Board, and other honored guests.

Tuesday, October 29, 20199 AM–10:30 AM

Breakfast and General SessionKnow your Core Customer: Insights on Students and FacultyThis session provides an in-depth look into the findings from Student Watch and Faculty Watch surveys. Understand the trends and changes in student spending, preferences, and perspectives on course materials and how they relate to faculty preferences and behav-iors. Bonus information will include data from the OnCampus Research Student Panel that keeps a pulse on student lifestyle and trending topics.

10:30 AM - NOONThe Future and Your Campus StoreAs we prepare for our 50-year celebration of MACS come and join us for this culminating session which will bring together all that we have learned in the past and how we will all will move forward. Future trends in Course Materials, merchandise and the how college market is viewed will be discussed. Come and reminisce about the past and let’s look into our crystal ball at the store of the future.

NOON2020 Planning Committee - 50 Years of MACSJoin Beverly Constable (Signature Announcements) for lunch and the first planning and brainstorming session for MACS’s Golden Anniversary.

Have a safe trip home and see you next year!

MACS 50th Annual Meeting & Buying Show

November 8-10, 2020

Turf Valley ResortEllicott City, MD