meeting the challenge ofmulti-platform software deployment

PMN Mobile User Experience, 3 Dec 2009

ODED RANhead of mobile services, MICROSOFT UK

long title for

a complex topic

who am I?meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

zazzle.com

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

8.0

2.23.0

3.13.1.2

9.1

9.29.3

9.4

9.55.0

6.0

6.16.5...

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

8.0

2.23.0

3.13.1.2

9.1

9.29.3

9.4

9.55.0

6.0

6.16.5...

zazzle.com

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

50% of all superbowl watchers in 2008 used a mobile or a PC during the game to interactwith other users.

David Yoffie, 2009

Ease of access on mobile is in top 6 reasons for switching to a different email provider.

Microsoft research

23% of Facebook UK users are on mobile.ComScore

everything’s connectedmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

capable devices are here

29% of UK phone owners use mobile web services

One of every 5 US Broadband households has a digital photo frame

Smartphones are now 18% of UK phone market

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

mindsharemeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

1Q 200

7

3Q 200

9

70%

45%

0%17%

0% 4%

Roughlydrafted.comSmartphone market

share

hedgingmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

the ecosystem

OR: This section highlights the other parts of the ecosystem . I’d be happy to replace the text with icons but if there’s nothing matching we can keep as such.

$Network

operators & ISPs

$User

Generated Content

$PC, Phone and Device

Manu-facturers

$Independe

nt Software

Developers

$Advertiser

s

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

profits and exitsmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

zazzle.commeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

8.0

2.23.0

3.13.1.2

9.1

9.29.3

9.4

9.55.0

6.0

6.16.5...

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

8.09.1

9.29.3

9.4

9.55.0

6.0

6.16.5...

18,000,000 users on PCs (comScore)

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

8.09.1

9.29.3

9.4

9.55.0

6.0

6.16.5...

2,500,000 users on mobiles(comScore)

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

zazzle.com

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

provide great ux

grow delighted users

make moneycase study:

windows live messenger

how to?

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

case study: windows live messenger

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

case study: windows live messenger

provide great ux

grow delighted users

make money

how to?have a look at:• TNS GTI

Global Technology Insights

• ComScore/M:Metrics

• Finding the Right Job for Your Product bit.ly/odedran-pmn1 meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft

UK

zazzle.com

meeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

browserbuild APIsbring others to help

bet on platform

consider four strategies

if you’ve just

startedmeeting the challenge of multi-platform software deployment MEX, London, 3 Dec 2009 Oded Ran, Microsoft UK

Thanks!

Oded RanHead of Mobile Services, Microsoft UK

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