meetings made in germany

IMEX 2011Welcome to Germany

FIFA Women’s World Cup Germany 2011TM

THE BEAUTIFUL SIDE OF 20ELEVEN!

125th anniversary of the motor carCar-themed events

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The Magazine of the GERMAN CONVENTION BUREAU English Edition 1 / 2011

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Germany is an excellent host. This year once again Germany

will be a host to the world - for the FIFA Women’s World Cup Germany 2011™ from June 26th to July 17th. Following 2006, this event with the motto of “THE BEAUTIFUL SIDE OF 20ELEVEN” is a fantastic opportunity to further improve Germany’s image and distinguish ourselves as an outstanding country for events of all kinds.

The first automobiles were developed in Germany – exactly

125 years ago. This anniversary is the central focus of the wide variety of events and activities surrounding the “Automobile Summer 2011”. German cars are world famous – names like Audi, BMW, Mercedes, Porsche and Volkswagen are symbols of the best quality and innovation the world over. But they also stand for tradition and inventiveness.

And in just a few weeks, people from about 150 countries will be congregating again at IMEX in Frankfurt. The GCB is a strategic partner of IMEX and – besides the largest trade fair stand (F100) with nearly 200 German exhibitors – it will have many highlights to offer once again as part of the seminar program: For example, the author, blogger and strategy consultant Sascha Lobo will discuss the topic of “Social Media”, which is currently of great interest, as the key note speaker.

Track and field athlete and Olympic medallist Dieter Baumann will speak on “Motivation: Goals, Times, Barriers with examples from my Career”. In his remarks on “Business Travel Management und Event Management - a contradiction?“ Lutz Stammnitz, a Business Travel Manager from Siemens AG and the Business Travel Manager of the Year 2009, will build a bridge between the two disciplines.

The IMEX Group will also have some interesting news this year:

We are especially pleased about the great positive response to the new ’Women‘s Leadership Forum’ at IMEX in Frankfurt. Perhaps that reaction is a matter of course in a country with a new generation of young, dedicated, extremely well educated women who are interested in our industry. And of course, we are looking forward to IMEX America with eager anticipation: it will be held for the first time ever from October 11th to 13th, 2011, in Las Vegas. In this regard, the IMEX Group has been particularly gratified by the great interest indicated by many new and strong partners since the plans for the new exhibition in America were announced.

This year, in addition to IMEX and the FIFA Worldcup, we have been and will be able to demonstrate Germany’s positive charisma and event know-how at

other important industry events: in Düsseldorf at the MPI European Conference last February, at the successful “greenmeetings und events” conference at the beginning of March in Mainz or in Leipzig at the 50th conference of the ICCA International Congress and Convention Association next October.

And then at IMEX America in Las Vegas in October we will demonstrate that we also enjoy being at home throughout the world, presenting Germany as an event location.

We are looking forward to seeing you: at IMEX, in the stadium, in America...

Kind regards,

Matthias Schultze Managing Director GCB German Convention Bureau e.V.

and Ray BloomCEO IMEX Group

EDITORIAL 03

Dear readers,

Host to the world – and at home throughout the world

Ray Bloom Matthias Schultze

The Magazine of the GERMAN CONVENTION BUREAU English Edition 1 / 2011

IMEX America Las Vegas – October 11-13, 2011 20

125th anniversary of the motor car Car-themed events 28

FIFA Women‘s World Cup Germany 2011TM The Beautiful Side of 20Eleven 30

GCBEditorial 03Meeting Planners’ Guide to Germany 05

IMEX 2011Don’t just meet the world. Move with it! 06Welcome to Frankfurt – Getting here 09Local Transport 10Going out – Restaurants 12IMEX Association Day 2011 13Events and Seminars 14GCB Seminar Days 16

22 NEWS - Hotels24 NEWS - Destinations27 NEWS - Hotels

04 CONTENT

Imprint

Executive Board: Matthias SchultzePrinting: Druck- und Verlagshaus Zarbock GmbH & Co. KGV.i.S.d.P.: Martina Nesper

GCB Branch Office North America

122 East 42nd Street, Suite 2000New York, NY 10168-0072, USATel. +1 212 661 4582Fax +1 212 661 6192E-Mail [email protected]

Publisher

German Convention Bureau

Münchener Str. 4860329 Frankfurt/Main, GermanyTel. +49 69 242 930- 0Fax +49 69 242 930- 26E-Mail [email protected]

Editorial Staff: GCB German Convention Bureau e. V.Featured Writers in this issue: GCB, Anke Pedersen, Layout: Sven SteglichTitle: © Daniel Hohlfeld - Fotolia.com, Pictures: p. 9/11/12: ©Tourismus+Congress GmbH Frankfurt am Main, p. 17: © Reto Klar, p. 20: Las Vegas Convention and Visitor‘s Authority (LVCVA), p. 24/26: © Wolfgang Scholvien, p. 28: ©Daimler AG, p. 29: autosymphonic, p. 30/31: © FIFA Frauen-Weltmeisterschaft Deutschland 2011™, p. 32: Kurhaus Wies-baden, Muench/Dresden Marketing GmbH, „Strandkorb am sonnigen Nachmittag / Borkum“: © Michael Harms / PIXELIO, „Gruß vom Oktoberfest“: © Michaela Schöllhorn / PIXELIO, DB AG/Hans-Joachim Kirsche„ Kölner Dom“: © Brigitte Heinen / PIXELIO, „Speicherstadt und Elbbrücken“: Fotograf: Juerg F., source: picasaweb.google.com, Darmstadtium, © Tourismus+Congress GmbH Frankfurt am MainFrequency: BiannualThe GCB is supported by: Strategic Partners: German National Tourist Board, Deutsche Lufthansa AG, Deutsche Bahn AG, IMEX - incorporating Meetings made in Germany; Preferred Partners: darmstadtium wissenschaft | kongresse, Maritim Hotels and SevenCenters of Germany

natureOffice.com | DE-140-559273

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MEETING PLANNERS' GUIDE TO GERMANY 05

GCB German Convention Bureau e.V. launches Meeting Planners’ Guide

The GCB German Convention Bureau e.V. launched a 36 page

guide aimed at helping meeting professionals across the globe. The guide, written by an industry professional, is packed full of useful information designed to get organisers thinking about how to improve every area of their event planning, implementation and delivery.

The guide is available in both hard copy and PDF download from the GCB website www.germany-meetings.com. We would be pleased to send you the brochure free of charge: just send us a brief e-mail to [email protected].

The brochure also deals with questions about running incentive schemes, and highlights issues such as risk management and health and safety, event marketing, and topics such as communicating to the different generations now in the workplace.

The guide has been written by Richard John. He is a well-known consultant, trainer and writer on all aspects of the meetings and events industry. He commented: “It’s great when organisations like GCB demonstrate their commitment to the international events market by

commissioning a brochure like this. They are certainly one of the most forward-thinking convention bureau in the world today.” He added: “But then they do have a fantastic country to promote!”

Meetings made in Germany

M Hotels International Sales OfficeKuelpstrasse 2 · D-64293 Darmstadt · Tel.: +49 6151 905-710 · Fax +49 6151 [email protected] · www.maritim.com

Visit us at the IMEX in Frankfurt/Germany, 24 to 26 May 2011 - Hall 8, Stand G600

MHotel Frankfurt

M Hotel Köln M Hotel Berlin

With a wide range of meeting space from 4 to 5,000 people, M Hotels offer excellent conference facilities and

support throughout our 50 German and international Hotels.

You can find M Hotels in:Berlin · Bonn · Braunlage · Bremen · Cologne · Darmstadt · Dresden · Dusseldorf · Frankfurt/Main · Fulda

Gelsenkirchen · Halle · Hamburg · Hanover · Heringsdorf · Bad Homburg · Kiel · Koenigswinter · Magdeburg · Mannheim Munich · Nuremberg · Bad Salzuflen · Bad Sassendorf · Schmallenberg · Stuttgart · Timmendorfer Strand · Titisee-

Neustadt · Travemuende · Ulm · Bad Wildungen · China · Wuerzburg · Egypt · Malta Mauritius · Latvia · Spain · Turkey

Image 4c 200 135 VKI IMAX de+en 02.11:Image 4c 200 135 VKI IMAX de+en 02.11 24.02.2011 12:08 Uhr Seite 2

06 IMEX 2011 – DON'T JUST MEET THE WORLD. MOVE WITH IT!

From May 24th to 26th, 2011, about 3,500 exhibitors from 150

countries will present themselves in Hall 8 on the grounds of Messe Frankfurt at the “IMEX – incorporating Meetings made in Germany – The Worldwide Exhibition for incentive travel, meetings and events”.

With immediate effect, visitors or press representatives can register for IMEX 2011 free of charge at www.imex-frankfurt.com.

n Germany’s stand will be the largest at the exhibition In addition to the global exhibitor

portfolio of IMEX, the most important event and meetings exhibition, the GCB German Convention Bureau e.V. will be presenting the German convention locations.

The German stand (F 100) will be the largest at the exhibition, with a total of almost 200 German cities,

IMEX 2011 – Don’t just meet the world. Move with it!n For everyone with a professional involvement in incentive travel, meeting and events, IMEX 2011 is more than just another important date in the calendar. Because it is an optimal occasion for networking with infl uential industry professionals from all over the world and taking advantage of numerous lucrative business opportunities.

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IMEX 2011 – DON'T JUST MEET THE WORLD. MOVE WITH IT! 07

share in the proven business results that IMEX delivers, the US area of the show floor continues to expand and includes destinations across the country including: Arizona, the Chicago Convention and Tourism Bureau, Las Vegas, The Venetian/Palazzo, NYC and Company, the Washington DC Convention and Tourism Corporation, Greater Boston CVB and Texas Tourism.

n Association Day strengthThe annual IMEX Association Day, which takes place at the Sheraton Frankfurt Airport Hotel & Conference Center the day before the show opens, is now firmly established as an unmissable education and networking event for up to 300 international and European association meeting buyers.

The day’s education programme is co-ordinated by ICCA, with German language sessions organised by IMEX founding partners, the German Convention Bureau e.V. (GCB) and input from association management company, MCI.

Concurrent seminar topics for 2011 include: “Lessons from cutting-edge medical congresses” and “The impact of mobile apps and social media on associations and their meetings”. German language sessions will cover “Turnaround management” and “Product development within associations.” The evening networking reception for 800 or more association day delegates plus recognised IMEX exhibitors and suppliers will take place at The Westin Grand.

n Market-led education programmeOffering over 80 sessions, this year’s education programme at IMEX in Frankfurt will feature several brand new sessions and topics with

convention centres, hotels, event agencies and service providers, and will thus serves as an ideal contact point for organisers of national association conferences, conventions and executive management meetings.

n Strong turnout for IMEX in Frankfurt 2011Another strong showing from the hotel sector, continued expansion of the hosted buyer programme and excellent exhibitor interest, including several new exhibitors, will combine to make this year’s IMEX in Frankfurt another must-attend event on May 24 -26.

Exhibitor demand from across the world continues to be high. New exhibitors include Dragonfly Africa (DMC) and Oberoi Hotels with Costa Rica, the Lithuanian Tourism Association and Latvia all making a welcome return. Destinations that have increased their stand sizes for 2011 include: Thailand, Paris, Moscow, Hungary, the Netherlands and Switzerland. Further increases will be seen from many private sector companies including: Carat Tours, Turkey, Abercrombie & Kent, Allied International, World of DMCs and Team Andaluces. The Balearics, including Mallorca, will now exhibit on their own stand, independent of the main Spanish stand. New technology exhibitors will include Eventsforce and Showcare Event Management.

A strong turnout from the large international as well as smaller hotel groups will also be evident. Hyatt Hotels make a welcome return whilst Accor, Arosa, Concorde, Corinthia, Mandarin Oriental and Steigenberger Hotels have all increased their stand sizes.

With the launch of IMEX America having a positive effect on North American exhibitors eager to

n IMEX 2011 − Overview

Date: 24 - 26 May 2011

Location: Messe Frankfurt, Hall 8

Opening hours: Tuesday, 24 May, 10:00 a.m. - 5:30 p.m.Wednesday, 25 May, 10:00 a.m. - 5:30 p.m.Thursday, 26 May, 10:00 a.m. - 4:30 p.m.

Admission: free of charge(after prior registration)

Online registration on:www.imex-frankfurt.com

n Travel and accommodation

After registering, IMEX visitors can choose from over more than 40,000 hotel beds and over 200 hotels in Frankfurt. Registered IMEX visitors will benefit from special reduced rates for hotels, flight and rail tickets, and rental cars.Lufthansa, Star Alliance and SkyTeam offer all registered IMEX visitors reductions on international flights to Frankfurt.

Deutsche Bahn offers IMEX visitors a special rate of only EUR 99 for 1st-class rail tickets to Frankfurt from any location in Germany and back. Return tickets from Amsterdam, Brussels and Zurich are available for EUR 149.

08 IMEX 2011 – DON'T JUST MEET THE WORLD. MOVE WITH IT!

More new initiatives include an expanded partnership with online company, i-Meet, which will allow all registered exhibitors, hosted buyers and visitors to use the international social networking portal to exchange contacts and network in advance of the exhibition.

n New app and QR codesA new mobile phone app, developed in partnership with Meeting Professionals International (MPI) and QuickMobile, will allow iPhone, BlackBerry and Android smartphone users to access additional information about the show plus have a direct link to their IMEX online diaries as well as links to the IMEX social media pages. IMEX has also been quick to develop QR codes (also known as 2-D codes or mobile tags) which the show organisers will use to share event and seminar information at point of delivery and also on information boards around the halls. The codes are easy to use and most smartphone users can download a free QR reader from their provider or apps store.

This year hosted buyers will also have access to free wi-fi throughout the halls as a result of a new service courtesy of Destination Frankfurt Rhein-Main.

skills including the value of in-house PR, new cross-cultural approaches and managing online services. All will be delivered by experts in their field.

Another important part of the IMEX education programme will be the chance for participants to hear the latest findings from the next phase of the Convention 2020 research report by Fast Future Research. IMEX is a founding sponsor of this multi-phase and multi-partner global meetings industry research study.

The IMEX partnership with new performance company, Meetings Mindset®, will be highly visible to buyers, exhibitors and visitors before, during and after the show. The Meetings Mindset® team will aim to show that the right pre-show preparation and post-show processes can make a huge difference to an individual’s productivity and business results. Onsite IMEX visitors will benefit from a series of multisensory experiences including tailored menus, lighting and room design intended to heighten performance.

Other New Vision elements will include the IMEX Politicians Forum, which will welcome 40 political representatives this year. Meetings for Success, which specifically supports the educational and networking needs of corporate meeting planners is also being expanded. Further details will be announced nearer the show.

n Adding value In an effort to add further value to IMEX online, a series of 30-60 second training videos will be introduced on the IMEX website. These have been crafted to help exhibitors, buyers and intermediaries make the most of the many unique business improvement, marketing and communication tools available to them.

many taking place on the CIC (Convention Industry Council) - sponsored Professional Development and Innovation Pavilion on the show floor.

Anna Hellman, Executive Director of SportAccord Convention will talk about the enormous business scope provided by sporting federations around the globe. With 100 different sports holding well over 1,000 events internationally each year, she will guide her IMEX audience through the different bidding and funding arrangements they can expect to encounter when pitching for sports-related business.

A new Women’s Leadership Forum will be also led by Liz Jackson, President of Jackson Consulting and Susan Sarfati, CEO of High Performance Strategies. Other seminars will include “Build your perfect events team” by George Sirius, CEO of Eventsforce Solutions. Event management consultant, Richard John, will present a personal and professional development seminar on “The success pie”.

German language seminars will include a session from business advisor and mediator, Mathias Haas, who returns to IMEX by popular demand. ‘Germany’s most down to earth trend-watcher’s’ seminar for 2011 will be an examination of assumptions, proven facts and megatrends entitled “Knowing how the hare thinks”.

n New hot topic ‘campfires’A new addition to the IMEX education programme will be a series of hot topic ‘campfires’. These 30 minute sessions will be available to just 10 or 12 visitors offering an intimate setting to discuss subject matter with experts and peers. Campfire sessions will offer fast-track introductions to fundamental business

WELCOME TO FRANKFURT 09

Welcome to Frankfurt - Getting heren There could be no better choice of city for the staging of IMEX than Frankfurt. Apart from being the most international city in Germany, it has one of the biggest airports in the world. As Lufthansa’s main hub, it is easy to reach from virtually everywhere.

25 Years of Global Event Solutions

www.cpo-hanser.de

CONFERENCE – EVENT – DESTINATION – ASSOCIATION MANAGEMENT

Offi ce Berlin phone: +49-30-300 669-0 email: [email protected] further offi ces in Hamburg and Frankfurt am Main

Visit us at IMEX in Frankfurt.

We organise Your Success!Conference Planning | Creative Event Concepts | Tailor-made Incentive Programmes | Housing Services | Onsite Management | Unique and Suitable Venues | Teambuilding Activities | DMC Services | State-of-the-Art Technology | Finance and Tax Management | Sponsoring and Exhibition | Abstract and CME-Handling | Website Launches and Support | Global Network | Integrated Solutions Worldwide

Anzeige_210x140mm_E.indd 1 11.03.11 12:00

Frankfurt sits in the centre of Germany’s network of autobahns

and is one of the country’s most important transport hubs, with continental Europe’s largest airport and one of the busiest railway stations in Germany.

The city itself boasts an integrated public transport system with coordinated buses, trams, underground and overground rail links, and taxis.

n By Train■n Arrive at Frankfurt main train

station (Hauptbahnhof).■n You can walk to Messe Frankfurt

in just 15 minutes.■n To take the tram board line 16

(direction Ginnheim) or line 17 (direction Rebstock) at the stop in front of the train station. Get off at the stop marked Festhalle/Messe.

■n To take the U-Bahn, take line U4 towards Bockenheimer Warte from the train station. Get off at

10 WELCOME TO FRANKFURT

■n Tageskarte Frankfurt inkl. Flughafen - a one day ticket for travel within Frankfurt including to and from the airport

■n Gruppentageskarte Frankfurt inkl. Flughafen - a group ticket for travel within Frankfurt including to and from the airport

You can also go to the RMV Mobility Center at the airport, Terminal 1, Level 0, Hall B, where you can pick up information and buy tickets for local transport. Remember that you will need to buy your ticket before boarding the train.

n By CarPlease note that Frankfurt is located within an “environmental zone”. So you need an emissions sticker for your car in order to drive into the city.■n Follow the “Messe” signs and

take the exit marked “Westkreuz Frankfurt”. The overhead signs will guide you to Messe Frankfurt.

■n Take the second exit at the roundabout.

■n Follow the signs marked Messe Frankfurt – Tor 9 (Gate 9).

■n The porter at Gate 9 will provide parking information.

For GPS Navigation, use the Messe Frankfurt address:Ludwig-Erhard-Anlage 1 60327 Frankfurt, Germany

■n An airport shuttle will be running during the exhibition to Messe Frankfurt and will take approximately 20 minutes.

■n To take a taxi to Messe Frankfurt, tell the driver to take you to “Messe Frankfurt, Hall 8”. The taxi fare should be between €25-30 and it will take between 20 and 30 minutes.

■n To take the S-Bahn, follow the signs in the airport terminal to Regionalbahnhof/Regional Station and go to platform 1 and take any train to Frankfurt’s main train station (they all go via the main train station). At the main train station take the S-Bahn, either line S3, S4, S5 or S6, usually from platform 104, and get off two stops later at the stop marked Messe, entrance Torhaus. Follow the signs to Hall 8.

the next stop marked Festhalle/Messe. Enter Messe Frankfurt at the entrance next to the Maritim Hotel and take the free shuttle bus service which will run between the Maritim Hotel entrance and Hall 8 during show hours.

■n To take the S-Bahn, take either line S3, S4, S5 or S6 and get off two stops later at the stop marked Messe, entrance Torhaus. Follow the signs to Hall 8.

n On FootMost central Frankfurt hotels are within a 15-20 minute walk of Messe Frankfurt.

n By Plane■n Arrive at Frankfurt Airport, just

15 km from Messe Frankfurt.

Buying Train Tickets (U-Bahn and S-Bahn) / Local Transport

If you plan to travel within Frankfurt throughout your stay and

are interested in reduced admissions to various places of interest in Frankfurt we recommend you buy the Frankfurt Card, either at the airport’s hotel reservation counter in Terminal 1, Arrival Hall B or from the Tourist Information Offi ce at the main train station, or from Tourist Information Römer, next to City Hall.

Train tickets for one-way fares, daily tickets and group tickets are available from the RMV ticket vending machines. At the machine select from the following options: ■n Einzelfahrt Frankfurt - single

ticket to Frankfurt

n The Frankfurt CardThe Frankfurt Card is the perfect companion for visitors to Frankfurt, enabling them to take advantage of the city’s well-developed public transport system while also offering reduced-price admission to numerous cultural attractions and other services in Frankfurt. The benefi ts include:■n Unlimited use of the public

transport system within Frankfurt city, including Frankfurt airport.

■n 20-25% price reduction on motorised city tours

■n 50% price reduction on admission to 24 Frankfurt museums, the Zoological Gardens and the Palmengarten

■n 15% price reduction on admission to Oper Frankfurt

WELCOME TO FRANKFURT 11

■n Frankfurt Airport hotel reservation counter (Terminal 1, Hall B)

■n Ticketcorner distribution centres, including sales outlets, travel agencies, train stations

■n Selected hotels

(Frankfurt Opera) and Schauspiel Frankfurt (Frankfurt Theatre); excluding premieres and special performances

■n 20% price reduction on river cruises within Frankfurt as well as cruises departing to other destinations

■n Frankfurt Welcome brochure free of charge

■n Various discounts at participating restaurants, cafés and bars

■n Various discounts at participating retail stores

n Prices■n 1 person/1 day: Euro 8.90■n 1 person/2 days: Euro 12.90■n 5 people/1 day: Euro 18.00■n 5 people/2 days: Euro 26.00

Heritage and innovation, exciting interactive exhibitions and outstanding venues.Perfect for conferences, seminars and events of any size.

BTZBREMER TOURISTIK-ZENTRALE

Bremen Convention BureauFindorffstrasse 105 · 28215 Bremen, GermanyContact: Andrea Hess

Tel.: +49 (0)421 3080 016Email: [email protected]: www.bremen-convention.com

conference capacity up to 10.500 people

centrally located in the city centre

all sights in walking distance

79 hotels – 8.800 beds

international airport with easy access

Meetings_Germany_210x140 07.03.2011 11:18:38 Uhr

The card can be purchased at the Frankfurt Information Counter at IMEX and at any of the following locations in Frankfurt:■n Tourist Information Offi ce, main

train station (Hauptbahnhof)■n Tourist Information Römer, next

to City Hall

12 WELCOME TO FRANKFURT

Frankfurt’s restaurant landscape offers much more than typical

Frankfurt dishes like “Handkäs´ mit Musik” - literally hand cheese with music, a low fat cheese served with onion vinaigrette - and “Grüne Soße”, a green sauce made with fresh herbs In Frankfurt you can try out culinary specialities from numerous countries ranging from Australia to Vietnam. Night owls will also get their money’s worth in countless bars, clubs and discotheques.

n■Restaurant tips from the GCBApfelwein WagnerSchweizer Straße 7160594 Frankfurt am MainTelephone: +49 69 612565Fax: +49 69 611445E-mail: [email protected]

Apfelwein Wagner has been known for its hospitality since 1931. They are famous for their apple wine and typical Frankfurt cuisine: “Rippchen mit Kraut”, i.e. pork ribs with sauerkraut, “Handkäs´ mit Musik” or Frankfurt “Grüne Soße” served with prime boiled beef. The pub is one of the most well-known in the Frankfurt-Sachsenhausen district.

www.apfelwein-wagner.com

Bristol Hotel + BarLudwigstr. 1560237 Frankfurt am MainTelephone: +49 69 242390Fax: +49 69 251593E-mail: [email protected]

The 24-7 bar is an integral part of Frankfurt’s “in” scene. The relaxed atmosphere is conducive to business meetings during the day, before dinner drinks or just for dropping

in at any time. This hotel bar has its own distinctive character: the service is very accommodating and the selection endless. But please do not just rely on our opinion; every guest experiences something quite special.

www.bristol-hotel.de

KING KAMEHAMEHA SUITETaunusanlage 2060325 FrankfurtTelephone: +49 69 71035277Fax: +49 69 71035980E-mail: [email protected]

The King Kamehameha Suite re-opened in 2006, offering a bistro, bar, lounge, café and high-end restaurant and radiating a wonderful atmosphere. It is located right in the heart of Frankfurt close to the Alte Oper concert hall and the Zeil pedestrian zone.

www.king-kamehameha.de

Maintower - Sightseeing - RestaurantNeue Mainzer Straße 52-5860311 Frankfurt am MainTelephone: +49 69 3650 4777 and -4771E-mail: [email protected]

Main Tower – right in the heart of the city – is one of Frankfurt’s most unusual sightseeing attractions. At 200 metres, the tower is the fourth tallest skyscraper in the city. From the panoramic terrace on the 54th floor, guests can enjoy a unique view of the city and the banking district.

www.maintower-restaurant.de

Our colleagues from the Frankfurt Convention Bureau will be pleased to be at your service at the Frankfurt Info-Counter at IMEX.

Frankfurt Convention BureauTourismus+Congress GmbH Kaiserstraße 56D-60329 Frankfurt am MainTelephone: +49 69 2123-8703 or -0396Fax: +49 69 2123-0776E-mail: [email protected]

www.frankfurt-convention-bureau.de

Going out - Restaurants

IMEX ASSOCIATION DAY 2011 ON MAY 23, 2011 13

IMEX Association Day 2011 on May 23rd, 2011n The IMEX Association Day is the largest networking event at the IMEX exhibition: it offers numerous topics of current interest relating to all aspects of social media and much more. Over 300 senior managers and event planners from associations in Germany, Europe and the entire world will be attending again this time.

With its top-notch presentations, the IMEX Association Day 2011 will offer an opportunity to exchange experiences with association colleagues from Germany and abroad.

The GCB German Convention Bureau e.V. with the support of

DGVM Deutsche Gesellschaft für Verbandsmanagement e.V. and MCI Germany invites event planners from associations and organisations to participate in the IMEX Association Day free of charge. This year the annual IMEX Association Day will take place on Monday, May 23rd, 2011, at the Sheraton Frankfurt Airport Hotel & Conference Center. This event, which is always held one day before the commencement of the three-day exhibition “IMEX - incorporating Meetings made in Germany - the worldwide exhibition for incentive travel, meetings and events”, has been well-established for years as an indispensable networking and supplementary training meeting place for over 300 senior managers and event planners from German, European and global associations.

This year’s Association Day programme at IMEX in Frankfurt will include a seminar on medical association meetings moderated by Dan Rivlin, managing director at

You don’t have to feel like a king, but you may.

Experience true grandeur in the Salon Concorde, one of our most beautiful conference rooms. Or if you prefer, our Salons Opéra, Madeleine and Montmartre are also available. The combination of modern conference technology, individual lighting concepts and French charm will turn your banquets and meetings into extraordinary events à la française, right in the centre of Berlin.concorde-hotels.com/concordeberlin do

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HCB-W-070_Az-Napoleon_MeetingsMadeInBerlin-en_210x94_100924.indd 1 24.09.10 14:37

14 IMEX ASSOCIATION DAY 2011 ON MAY 23, 2011 / EVENTS AND SEMINARS

Events and Seminarsn Essential Free Education

Kenes Group, alongside a panel of leading guest speakers.

Michael Priem of travel marketing agency USDM.net will be supported by a panel of association executives in a seminar on how associations can best use social media and mobile apps. Also confirmed, Rohit Talwar, CEO of Fast Future Research and IMEX partner in the Conventions 2020 study, will be providing insights into

what we can expect from meetings of the future. The German Convention Bureau e.V. and MCI Germany will run German sessions tailored to meet the specific needs of German association delegates.

Delegates will have the opportunity to attend up to two round-table sessions of their choice before heading to the Association Evening reception. This hugely popular event offers the

chance for association members to enjoy an evening of networking at the Westin Grand Frankfurt Hotel with exhibitors who are members of the organising trade associations. Association Day will take place on Monday 23 May, the day before IMEX in Frankfurt begins.

The programme in detailwww.imex-frankfurt.com/ assc-day.html

A series of free educational seminars on vital business

subjects are held each day in both English and German as part of the inspirational New Vision programme. Whether you are from an agency, are a corporate or association buyer,

organise events as part of your business travel or marketing remit - you will find seminars tailored to your needs.

Once you are registered to attend IMEX you can add seminars to your personal online diary. There is no

need to book in advance for seminars - just make sure you arrive in good time on the day.

www.imex-frankfurt.com/ eventsandseminars.php

Tuesday 24 May

Time Seminar Title Association/Organisation Room

08:45 - 09:45 IAPCO Seminar: Insourcing or Outsourcing Conference Management?

IAPCO Dialog

08:45 - 09:45 Association Collaborative Panel: The USA as a World Engine of Growth for International Meetings

ICCA, PCMA, ASAE, DMAI, MPI, AIPC, Site Seminar

08:45 - 09:45 Future Convention Cities Initiative (FCCI) - Engines of Growth Seminar

Fast Future Research Motiv

10:30 - 11:00 Sustainability in Practice SleepWell AB Corporate Responsibility Centre

11:00 - 11:45 Understanding Personality Type Theory and its Applications - Campfire

Annfacil Meetings and Management Professional Development and Innovation Pavilion

11:00 - 11:45 Culture Active - Campfire Richard Lewis Communications Professional Development and Innovation Pavilion

11:00 - 11:45 Managing Work Life Balance - Campfire Inner Sense Professional Development and Innovation Pavilion

11:30 - 12:15 A Master Class in Blending Live with Online Technology presented in association with Eventia

Active Network Events and COI Professional Development and Innovation Pavilion

13:30 - 14:15 The Success Pie RJA (GB) Ltd Professional Development and Innovation Pavilion


14:00 - 14:45 PR for Beginners - Campfire IMEX Professional Development and Innovation Pavilion

14:00 - 14:45 You’re More Than Just Your CV - Campfire IMEX Professional Development and Innovation Pavilion

14:00 - 14:30 Sustainable Products and How to Source Them Parthen Corporate Responsibility Centre

14:30 - 15:15 Convention 2020 Fast Future Research Professional Development and Innovation Pavilion

14:45 - 15:15 Managing Event Burnout Inner Sense Corporate Responsibility Centre

15:30 - 16:15 Making the Most of Personality Differences (Personality Typing) Annfacil Meetings and Management Professional Development and Innovation Pavilion

15:30 - 16:00 How to Implement BS 8901 (future ISO 20121) and Report Using the GRI Framework

Positive Impact Corporate Responsibility Centre

EVENTS AND SEMINARS 15

16:00 - 17:00 Doing Business in a Global Environment Global Cynergies Esprit

16:00 - 17:00 Women’s Leadership Forum: : Women Leaders on the Move - 25+ Success Strategies

High Performance Strategies Seminar

Wednesday 25 May


08:00 - 08:30 Awaken Your Senses - Yoga Inner Sense Logos

08:30 - 10:00 mmm - MICE market monitor 2011: Presentation of Annual Research Results

tmf dialogmarketing GmbH Genius

08:45 - 09:45 AIPC Seminar: Innovation Forum – Strategies for Centres and their Clients to Respond to Changing Economic Realities

AIPC (International Association of Professional Congress Organisers)

Seminar

08:45 - 09:45 ASAE Seminar: The Scope of Associations in the Asia-Pacific Region

ASAE (American Society of Association Executives)

Motiv

08:45 - 09:45 Site Seminar: Insights into the Motivational Events and Incentive Travel Industry

Site Dialog

08:45 - 09:45 Convention 2020 Seminar: Convention 2020 Sponsors’ Workshop Fast Future Research Ratio

10:30 - 11:00 Engaging Stakeholders for Change MCI Corporate Responsibility Centre

10:30 - 11:15 How to Hire the Best People Speaker, Trainer, & Consultant Associate Professor

Professional Development and Innovation Pavilion




11:00 - 11:45 Persuasive Proposals - Campfire IMEX Professional Development and Innovation Pavilion

11:30 - 12:15 Build your Perfect Events Team Eventforce Solutions Professional Development and Innovation Pavilion

11:30 - 12:00 How to Make Your Event More Sustainable Positive Impact Corporate Responsibility Centre

12:00 - 14:00 Events Educators Forum IMEX Logos

12:30 - 13:15 Culture Active: Building Winning Multicultural MICE Teams Richard Lewis Communications Professional Development and Innovation Pavilion

13:15 - 13:45 Sourcing Sustainable Seafood - some Do’s and Dont’s Seafood Experience Australia Ltd Corporate Responsibility Centre

Refreshingly different.Meetings and conferences at Pullman.

Pullman Aachen Quellenhof Pullman Berlin Schweizerhof Pullman Cologne Pullman Dortmund

Discover the new generation of business hotels - 7 x in Germany:

Pullman Dresden Newa Pullman Erfurt Am Dom Pullman Stuttgart Fontana

The new generation of business hotels. www.pullmanhotels.com

14199_P_GCB_E_Ausgabe_RZ_neu.indd 1 23.03.11 15:21

16 EVENTS AND SEMINARS / GCB SEMINAR DAYS

Besides a loss of control, digital networking primarily means

that the perception of the world is changing.

Augmented reality is only one part of that – a fundamental shift is actually taking place. Social media

contribute towards how events are perceived in the run-up phase, during implementation and above all afterwards, for example. What friends write on Facebook is a more important assessment than any article in the media.

“I think the impact on society and especially on coming generations will be just as revolutionary as if printed books, telephone and television had all been invented simultaneously.”*

And what does this mean for the event industry? An interview with

GCB Seminar Days “Meetings made in Germany” – presented by IMEX & German Convention Bureau e.V.n Social Media MICE Day – No reason to fear the Web! How the internet is changing our experience.

Hashtag for the


#smmd11

13:30 - 14:15 Everything You Ever Wanted to Know About International Sport (but were afraid to ask)

SportAccord Convention Professional Development and Innovation Pavilion



14:00 - 14:45 You’re More Than Just Your CV - Campfire IMEX Professional Development and Innovation Pavilion


14:00 - 14:30 New Sustainability Initiatives in the Event Industry Positive Impact Corporate Responsibility Centre

14:00 - 15:00 Quality Management in Event Education IMEX Logos

14:00 - 14:45 How to Hire the Best People Speaker, Trainer, & Consultant Associate Professor

Professional Development and Innovation Pavilion

14:30 - 15:15 Meetings Mindset Meetings Mindset Professional Development and Innovation Pavilion

15:30 - 16:15 Influencer: The Power to Change Anything DOOR Training & Consulting GmBH Professional Development and Innovation Pavilion

16:00 - 17:00 Persuasive Communication and Negotiation across Cultures Richard Lewis Communications Motiv

16:00 - 17:00 Convention 2020 Seminar Fast Future Research Seminar

16:00 - 17:00 Women’s Leadership Forum: Women Leaders on the Move - Breakthrough Thinking and Real Life Solutions

High Performance Strategies Esprit

16:00 - 16:30 Managing Event Burnout Inner Sense Corporate Responsibility Centre

16:30 - 17:15 Making the Most of Personality Differences Annfacil Meetings and Management Professional Development and Innovation Pavilion

Thursday 26 May


08:45 - 09:45 DMAI Seminar - Reinventing & Restructuring your Convention Bureau

DMAI (Destination Marketing Association International)

Symmetrie 3

08:45 - 10:00 GCB Seminar: How to Work with Germans GCB Esprit

08:45 - 09:45 MPI Seminar MPI Dialog

10:30 - 11:15 Stress Management with Relaxation Techniques InnerSense Professional Development and Innovation Pavilion




11:00 - 11:45 Corporate Integrity – Get More Meaning into Your Professional Life

tmf dialogmarketing GmbH Professional Development and Innovation Pavilion

11:15 - 11:45 Ethical Manufacturing Nexus Collections Ltd Corporate Responsibility Centre

13:30 - 14:15 Convention 2020 Seminar Fast Future Research Professional Development and Innovation Pavilion

14:30 - 15:30 Convention Industry Council Session CIC Professional Development and Innovation Pavilion

* Sascha Lobo in „Die bedrohte Elite“, i.e. „The endangered elite“, Der Spiegel 50/2009

GCB SEMINAR DAYS 17

GCB: That concept is called Webciety, which is a neologism combining “Web” and “Society”.

Lobo: Exactly. Webciety is a kind of walk-in internet that we implemented two years ago for the first time at the Cebit trade fair. That is how I picture the internet working at an event.

GCB: In the event industry there is still a great deal of uncertainty about the role that the internet – and especially social media – will play in the future. Where is the journey headed in your opinion?

Lobo: You have to prepare for the fact that events in particular are a topic that will be discussed on all social media platforms before, during and afterwards, because an event is

the blogger, author and internet consultant Sascha Lobo (36).

German Convention Bureau (GCB): Sascha Lobo, you have primarily become known to the general public as a blogger and digital Bohemian. What news do you have for visitors to IMEX?

Sascha Lobo: I will talk about the current status of the internet for the event industry.

GCB: Are you familiar with the event industry?

Lobo: Yes, I have been working together with Deutsche Messe for years, and in the course of that I have also developed and marketed a new concept relating to the theme of integrated communications.

n Wie das Netz das Erlebenverändert

Date: May 25th, 2011Time: 09.30-10.30 a.m.Room: EspritSpeaker: Sascha Lobo

Sascha Lobo © Reto Klar

Frankfurt Convention BureauFrankfurt Tourist+Congress BoardKaiserstraße 56, 60329 Frankfurt am MainPhone +49(0)69/2123 8703, Fax +49(0)69/2123 07 [email protected]

Frankfurt am Main Meeting Point

Planning with Pleasure!■ Convention Services■ Congress Bids■ Hotel Reservations■ Incentive-Ideas

www.frankfurt-convention-bureau.com

Anz_GCB_E_11:Layout 1 07.03.11 11:59 Seite 1

18 GCB SEMINAR DAYS

If it takes that into account, it can play a role in influencing that world. Proactively.

GCB: But unlike you, many event organisers as well as guests are not part of the generation of “Digital Natives”.

Lobo: Using social media is not a question of age – it’s a question of attitude.

GCB: Despite all the euphoria and the sense of a new era dawning: Does dealing with social media also have negative consequences ?

Lobo: At present fears and concerns still predominate: a fear of the loss of privacy, loss of control, loss of data – a fear of the new as a whole. But some fears create false priorities.

GCB: For example?

Lobo: Irrational fears, like the fear of choking when flying. The only antidote that can help is enlightenment and information.

GCB: So you cannot think of anything negative?

Lobo: Energy consumption is increasing drastically. We will have to try to minimise that. But all in all, in my view the positive potential of Facebook, Twitter & Co. predominates. Used correctly, the internet can improve the world. And I am sure that young people in Arabian countries share that opinion.

GCB: Mr. Lobo, thank you very much for talking to us.

Lobo: At Cebit 2009 we set up a Twitter Wall like that for the first time. Meta comments from the audience were visible to everyone on a large screen behind the stage, as well as to the speaker on a small screen right in front of him. In this way, people can contribute to a discussion without disrupting the presentation. For instance, a comment stating that certain aspects have not been addressed yet. Or specific questions are asked. In short: The audience can exert a substantial influence on the presentation. And the speaker can fulfil expectations in real time. That is real communication between stage and audience by digital means.

GCB: In your opinion, what will the future of the event industry be like?

Lobo: A digital society is evolving overall. The intensity with which Facebook affects people’s lives alone is a clear indication of that: 50 % of all residents in the USA are registered on Facebook, in Switzerland the proportion is 34 %, in Norway 60 %, in Iceland it is even over 70 %. In that country there have even been tongue-in-cheek suggestions about making Facebook a digital residents’ registration office. Because with the exception of the very young and the very old, everybody is on it.

GCB: What are the Facebook numbers like in Germany?

Lobo: Today about 20 % – with an upwards tendency: Every month one million additional new users are added. So the event industry has to acknowledge that events no longer take place only in the world that it is familiar with, but also in the digital world – where other rules apply.

an emotional thing for many people. And that those discussions will also determine what non-participants think about the corresponding event. So three or four negative comments can quite easily give the whole thing a completely different spin.

For example, when I attend an event with an agenda including presentations first and a party afterwards, then first of all I always check out what my friends who are already there are saying. Via Facebook or Twitter, for example. Only then do I decide whether I want to go or not. Then I know if the presentations are worth it, for instance. Or whether the beer has already run out and everybody has migrated on to a pub.

GCB: That means that the organiser is under a lot more pressure. What can be done in order to avoid having negative criticism crop up?

Lobo: There isn’t any secret fool-proof recipe for that. What is important is for the organiser to have the basic know-how, for him to take new media options seriously, because they cannot be handled as an afterthought - just in passing. And for him to be able to react flexibly. That is the most important set of attributes needed for dealing with social media. And that is actually not all that different from handling an event itself: Organising a good event requires substantial time and effort.

GCB: More and more often speakers are asking their audience to already twitter their comments during the presentation so that they are visible to everybody. But why take the detour via the internet? Isn’t it much more efficient to tell the speaker one’s opinion directly? Isn’t everything else just pure hype?

GCB SEMINAR DAYS 19

English Seminar: All around the world - How to work with Germans

The esteem of every single client stands or falls with knowledge

about the respectively appropriate form of communication. Essential cultural differences do exist, especially in the case of foreign guests. This presentation raises awareness for appropriate, self-assured handling of international contacts. Participants learn about the types of behaviour typical in their own countries that they may bring with them on their trips to Germany and in turn how their culture may appear to German partners. The presentation will be

pepped up with one or two very brief consciousness raising exercises. The presentation will be rounded off by practical behavioural etiquette suggestions – so-called “do’s and don’ts” - that are helpful and should be put into practice when dealing with German tourists, clients or business partners . What is worthy of mention at IMEX is goal orientation, detail and fact orientation, respect for rules and adhering to them, a direct style of communication and “individualised focus” – all of which is typically German.

n English SeminarAll around the world

Date: May 26th, 2011Time: 08.45 - 10.00 a.m. Room: EspritSpeaker: Susanne Doser

Susanne Doser

20 IMEX AMERICA

The new trade show for the worldwide meetings, events

and incentive travel industry; the inaugural IMEX America will take place October 11-13, 2011 at the Sands Expo which is connected to the show’s Headquarters Hotel, the Venetian/Palazzo. The show’s strategic partner and premier educational provider is MPI. It also has an exclusive partnership with the US Travel Association, the national, non-profi t organization representing all components of the $704 billion US travel industry. It is endorsed by DMAI and Site and has an Industry Partnership with PCMA. Other supporting partners are: ACTE Global, ADME, AIPC, ASAE: The Center for Association Leadership, CIC, ECM, IAEE, JMIC, ICCA, The Venetian and The Palazzo Resorts and the Las Vegas Convention and Visitors Authority.

IMEX America will offer a unique model of trade show, new to the US market. It will assure exhibitors of meeting and making business appointments on their booths with in excess of 2,000 highly qualifi ed hosted buyers. The majority (80 %) of these hosted buyers will come

from North America, with the balance from the rest of the world. In addition thousands of additional US buyer attendees are expected to attend from across North America. Entrance to the show and its educational program is entirely free of charge.

Among those European exhibitors confi rmed for the trade show are Austria, Belgium, Croatia, Ireland, France, Monaco, Germany, Greece, Russia, Spain and Switzerland. From other powerful global markets come Dubai, Jordan and South Africa. Many important Australasian destinations will also be exhibiting. To date these include Australia, Fiji, Malaysia, New Zealand and Thailand.

Interest from Latin American exhibitors has also been strong. Mexico, Argentina, Brazil, Chile, Costa Rica, and Panama are all committed, whilst Caribbean exhibitors so far include the Bahamas, Dominican Republic, Jamaica, Puerto Rico and the Caribbean Tourism Organisation.

Hotel representation at IMEX America is also set to be a signifi cant attraction for buyers and an important part of the exhibition.

Exhibiting hotels will include Zacchera, Fiesta Americana, Carlson Hotels, Disney Destinations, Dolce, Fairmont-Raffl es-Swissotels Hotels & Resorts, Four Seasons, Gaylord, Hilton, IHG, Leading Hotels of the World, Loews, Mandarin Oriental, Marriott, Millennium, Morgans, Sofi tel, Sol Melia, Starwood and Ritz-Carlton.

All the major hotel groups are also acting as intermediaries by inviting their top US and international clients as a part of IMEX’s unique model hosted buyer program. The program will welcome over 2,000 hosted buyers to the show - the largest hosted buyer program ever to be delivered in North America. All buyers have to place business in both domestic and international markets in order to attend as part of the prestigious and carefully vetted program.

Among the many hundreds of North American exhibitors attending will be Anaheim, Boston, Bloomington, LA Inc, Canada, Chicago, Colorado, Denver, Hawaii, Las Vegas CVA, Miami, Phoenix, Scottsdale, San Diego, San Francisco, Yosemite, and Washington DC. In

IMEX America

IMEX AMERICA 21

MPI President and CEO Bruce MacMillan adds, “Our joint vision of creating the pre-eminent global exhibition and innovation experience for the meeting and event industry in the US is already exceeding our expectations. Along with power keynotes every morning, the addition of MPI-designed mobile technology applications for IMEX America will enhance show-fl oor value for attendees, as well as connecting the IMEX America experience to meeting and event professionals everywhere.”

Exhibitors and buyers can register their interest in IMEX America at www.imex-america.com/users_prereg_interest.php. Discounted room bookings at the Headquarters Hotel - the Venetian/Palazzo - are now available.

www.imexamerica.com

with MPI has been instrumental in delivering our message to the industry and will be of enormous importance in attracting top buyers to the show. MPI will be key to underpinning the educational elements of the show through the MeetDifferent Day of Education and Innovation and their Power Keynotes each morning. With education an increasingly important element in the delivery of value to buyers and suppliers, MPI’s contribution will be of vital importance.

“As a result of our various new partnerships, IMEX America has the opportunity to reach more than 100,000 meetings professionals worldwide. We will be working hard in the next few months to ensure they know and understand that this should be an unmissable part of their business calendar this year.”

addition, Atlantic City, NYC & Company, Visit Pittsburgh and Salt Lake City will also be part of the strong US line up.

Attendees and buyers at IMEX America will also benefi t from the presence of some of the biggest meetings industry suppliers in the city of Las Vegas. These include Caesars, MGM Resorts, The Cosmopolitan, the show’s Headquarters hotel, the Venetian/Palazzo, as well as the Wynn/Encore.

Ray Bloom, IMEX Group Chairman, states: “We are delighted with the response from the industry to IMEX America. The demand over the past year has been outstanding and we are looking forward to delivering a truly international show for the US market come October, with all sectors of our industry represented. Our strategic partnership

Seven Cities - Seven Congress Centres

The seven innovative centres are based in some of Germany‘s most attractive andfascinating destinations. Congress organizers are guaranteed the prime conditions to make an event of any size a resounding success.

GERMANY. The congress destination No. 1 in Europe.

Office Management SevenCenters of Germany

Phone: +49 (0)211/45 60 - 84 98

Fax: +49 (0)211/45 60 - 87 84 98

[email protected]

www.sevencenters.de

Great places for great conventions.

22 NEWS – HOTELS

brand-typical amenities such as complimentary Internet access, the “Garden Sleep System” bed, which has been developed exclusively for Hilton Garden Inn and a spacious desk with the ergonomic Mirra® chair by Herman Miller.

www.hilton.com

Frankfurt am Main – One location, two hotels: At Frankfurt Airport,

guests will be able to choose between two renowned brands from the Hilton Worldwide Portfolio, when the Hilton Frankfurt Airport and the Hilton Garden Inn Frankfurt Airport open side by side this December.

The hotels are part of the iconic THE SQUAIRE, which has attracted worldwide attention. This spectacular building arises directly above Frankfurt Airport’s long distance train station and has direct pedestrian access via skywalk to Terminal 1.

The Hilton Frankfurt Airport features 249 elegant guestrooms and suites, two executive floors with an exclusive lounge, a ballroom for up to 570 persons, ten conference rooms as well as the international restaurant “Rise” and the “The Fifth Lounge & Bar” in the light-flooded hotel atrium. The Fitness and Wellness area rounds off the hotel’s range of amenities.

Situated right next door, the Hilton Garden Inn Frankfurt Airport offers 334 contemporary rooms, a restaurant with showkitchen and a 24-hour Pavilion Pantry® convenience mart with healthy snacks, drinks and souvenirs from Frankfurt. Guests also enjoy

Opening Soon! Hilton Frankfurt Airport und Hilton Garden Inn Frankfurt Airport

An unusual way leaving a hotel - House Running at the Holiday Inn Frankfurt by Jochen Schweizer

Since April 16th 2011 the adrenaline level rises in Frankfurt Sachsenhausen: the siding of the Holiday Inn Frankfurt City-South, Conference Centre hotel turns into the highest house running tower offered by Jochen Schweizer. The vertical walk starts at the height of

100 meter and provides a great view over the unique skyline of Frankfurt. In approximately 30 minutes of pure thrill the participant receives an initial briefing by a professional Jochen Schweizer team and makes his way down. In the meantime attendants find a comfortable spot on the Holiday Inn´s terrace to watch the event and take pictures. The program is offered on selected weekends until October. Participation is open to every person up to 110 kg body

weight and with normal physical health. Sturdy shoes and comfortable clothes are recommended.

NEWS – HOTELS 23

Room accommodates international meetings with a maximum of twelve people, six of whom can be virtually connected from another TelePresence Room somewhere else in the world - live und digitally. The major renovation measure at Frankfurt Marriott Hotel encompassing the exterior – for instance the new highly visible 15 m high projecting roof with a distinctive branching floral design – as well as the interior of the First Class Hotel will proceed in various stages according to a tight schedule until the year 2012. But the top priority throughout is: All of the renovation steps are not permitted to disrupt the professional day-to-day rhythm of the business hotel in any way whatsoever.

www.frankfurt-marriott.com

adrenalin kick, while running down the house wall of the Holiday Inn Frankfurt City-South, Conference Centre. The package includes 2x house running and an overnight stay in a double room with breakfast for 209 Euros altogether.

Enquiries and further information at www.frankfurt-hi-hotel.de or at tel. +49 69 6802542.

The new conference level at Frankfurt Marriott Hotel

The WestendGate Conference Center, the new conference facilities of the Frankfurt Marriott Hotel opened in January 2011. You will find a new conference level with 1,229 sqm of floor space flooded with daylight and an increase in the number of meeting rooms from 15 to 25. A TelePresence

„With this exclusive offer, our guests enjoy an unforgettable experience. We are able to let 100 persons going down on the rope each day. The house running program can also be booked as a special highlight for events taking place at our hotel“, informs Holger Frede, General Manager at the Holiday Inn Frankfurt City-South, Conference Centre, which offers 21 conference rooms with a maximum capacity of 1500 persons. The “Tower Club on the 25th and 26th floor” has an fantastic view over Frankfurt’s skyline. This multifunctional Tower Room is the perfect location for every kind of event.

An excellent solution for brave couples is our special house running package.

So you can combine a relaxing stay in Frankfurt, together with the

www.darmstadtium.de

WHAT TO WEAR DURING THE COMING CONGRESS SEASON.

Tailor-made solutions achievedthrough multifunctionality

The darmstadtium science and congress centre offers numerous possibilities for combining and figuring its various rooms to exactly suit your own particular event .❙ The “Spectrum” congress hall with a maximum capacity of 1,677 seats can be divided into two or three smaller halls; elevating platforms in the seating areas allow the hall to be transformed quickly from a smooth dance floor into an ascending auditorium.

❙ The surrounding foyer areas can be used in a multitude of ways, e. g. for exhibitions accompanying the main events.

❙ The 18 conference rooms can be combined flexibly and offer seating for a total of up to 1,300 persons.

Enjoy the maximum degree of freedom when planning your event – thanks to multifunctionality in perfection.

24 NEWS – DESTINATIONS

Convention Office extends an invitation to Meeting Place Berlin in order to attract new events to the German capital. The multi-day workshop is held in cooperation with BTM-Partnerhotels e.V. and Berlin Preferred Agencies. It has made a name for itself as a platform for decision-makers in the field of meetings, conventions and unusual locations.

www.meeting-place-berlin.com

50 local providers, around 150 buyers from across the globe

and a convention destination with countless opportunities – that’s the recipe for success of Meeting Place Berlin. From 7 to 11 July 2011 the highly diverse destination Berlin will once again delight decision-makers from the MICE industry. The international workshop is already being staged for the sixth time by the Berlin Convention Office of visitBerlin. It event is under the patronage of Berlins Governing Mayor, Klaus Wowereit.

In order to present Germany’s leading convention metropolis in a personal and individual fashion, participants already have an opportunity to chat to local providers on the “Meet Professionals Day”. Representatives of Berlin hotels, convention centres and unusual locations are on hand to promote their special offerings.

The “Meet Berlin Day” in turn is completely devoted to the city on the river Spree. An impressive tour enables all participants to experience first-hand the many different sides to the German capital. The focus here is on art, culture and Berlin’s alternative scene.

The highlight of Meeting Place Berlin 2011 is a visit to a concert at the Classic Open Air Festival on Gendarmenmarkt.

Furthermore, the offering of Meeting Place Berlin has been extended to include “Berlin Active”, a theme evening, for the first time.

In 2011 the participants will have an exclusive opportunity to visit the capital’s future main airport Berlin-Brandenburg shortly before it opens its doors to the public at large. “Meet Around” encompasses, alongside presentations, site inspections of venues in the German capital. Any participants interested in finding out more, can do this at the ensuing “Meet Facility” event.

Every two years the Berlin

Rendez-vous with a global metropolis - The 6th Meeting Place Berlin to be staged in the summer of 2011

NEWS – DESTINATIONS 25

STUTTGARTTHE CITY OF INSPIRATIONAL IDEAS

Stuttgart Convention Bureau · Stuttgart-Marketing GmbH · P.O.Box 10 44 36 · D-70039 StuttgartTel. +49 (0)711 2228 268 · [email protected] · www.congress-stuttgart.de

© Daimler AG© PORSCHE AG

Imex 2011 - We look forward to welcoming you at the Stuttgart Stand No. G150

Stuttgart Convention Bureau · ICS International Congress C enter Stuttgart · Kultur- und Kongresszentrum LiederhalleNeckar Forum Esslingen · Forum am Schlosspark Ludwigsburg · Congress Center Böblingen/Sindelfingen

Le Méridien Stuttgart · Mövenpick Hotel Stuttgart Airport · Porsche-Museum

A conference venuewhere tradition and innovation merge

GCB_IMEX Porsche_gb 210x140_230311:Layout 1 23.03.2011 9:26 Uhr Seite 1

Congress Metropolis Berlin - A whole city for your event

Sometimes the selection of the right location for an event is very simple, because who needs to compromise if everything is possible in Berlin? The choice of special locations ranges from the 368 metre high television tower to the hangar of former Tempelhof Airport accommodating 5,000 guests. Europe’s most modern hotel landscape offers a unique diversity at favourable rates. To put it in a nutshell: the German capital convinces as a perfect meeting and convention host.

The congress metropolis Berlin in numbersThe visitBerlin Berlin Convention Office is the initiator of the congress statistics launched in 2001 as a pilot

project which have since provided sound data on the development of the meeting and convention market Berlin. On a half-yearly basis the data are collected and evaluated by an independent market research company and serve as a basis for future planning. The specialised collection of all Berlin convention and meeting business data shows excellent event and participant numbers for 2009. 108,500 events took place in the metropolis on the River Spree (2008: 104,600). They attracted 8.26 million guests to Berlin (2008: 8.15 million). The share of international visitors amounted to 17%.

Berlin´s hotel landscape convinces through an excellent service quality and high quality standards with a very good value-for-money ratio. This is particularly appreciated by

meeting and convention participants. Five million room nights from this group of Berlin guests were counted in 2009; this corresponds to a 6% increase versus the comparable prior year period. The role of the 166 meeting hotels of the German capital remains strong. Apart from their accommodation capacities, they represent 53% of all providers of event spaces. In 2009 a total of 91,000 events was staged (+4%) and a total of five million participants were catered for (+3%).

On a worldwide level Germany´s capital is amongst the four major locations for association meetings. This is confirmed by the statistics of the International Congress & Convention Association (ICCA) for 2009. With 129 events of international associations, the German capital moved up by one

26 NEWS – DESTINATIONS

rank and left metropolises like Singapore (119) and Buenos Aires (90) behind. The leading destinations in the ranking are Vienna (160), Barcelona (135) and Paris (131).

Berlin: Future-proof event locationThe German capital continues to gain in attractiveness as a location for large-scale events. By the end of 2013 a new congress and trade fair centre will be built on the site of the former Deutschland Halle. Between 2014 and 2016 it will replace the International Congress Centrum ICC Berlin, which will be completely closed and refurbished during that time. With the re-opening of the ICC Berlin, Messe Berlin will then have almost the double convention capacities. At present more than 530 events with around 240,000 participants per year take place in the congress area of Messe Berlin.

A decisive share in the future development of the flight services to and from Berlin will be accounted for by the new capital airport Berlin

Brandenburg International BBI. It is currently built on the site of Schönefeld Airport. The latter will be replaced by the BBI Airport in the same way as Tegel Airport and the already closed Tempelhof Airport. The opening of the new airport is scheduled for 3 June 2012. In addition, a shuttle service will be provided between BBI and the Berlin main station. It will take passengers every 20 minutes to the airport and/or the city centre.

visitBerlin Berlin Convention OfficeThe visitBerlin Berlin Convention Office (BCO) of Berlin Tourismus & Kongress GmbH has offered competent support at the organisation of conventions, meetings and incentives during the past 10 years. Customers benefit from a broad network of contacts and the free-of-charge agency and reservation services for hotel allotments.

Since the beginning of this year BCO informs with a completely revamped Internet presence on Berlin as an event metropolis. On

www.convention.visitBerlin.deGermany’s leading congress

destination is presented in a comprehensive, structured and interactive manner. Event planners are provided, for instance, with ideas for framework programmes, participants get information on the tourism offering of Germany´s capital.

www.convention.visitBerlin.de

Germany: Best image worldwide

According to a BBC study Germany is the most positively viewed nation on an international scale. For 62 % of people surveyed from 27 countries around the world Germany is the most popular country.

For the fourth time already Germany has defended its number one position. Compared to last year Germany has even climbed three per cent. The UK came second (58 %). And Canada, Japan and the entire European Union share the third place. With a rating of 57 % each of these countries enjoy great popularity.

Germany gets especially positive views from Italy at 89 %. While the French give Germany top marks at 84 %. Likewise, South Korea (82 %), the UK (77 %) and the USA (76 %) rate Germany’s influence as highly positive.

The BBC World Service Country Rating Poll has been tracking opinions about country influence in the world since 2005. The 2011 results are based on over 28,600 interviews across 27 countries by international polling firms. Germany has been part of the annual survey since 2008.

For further information and a link to download the full report, visit

http://www.bbc.co.uk/news/world-latin-america-12654446

NEWS – HOTELS 27

Berlin – the place to be for conventions.www.meeting-place-berlin.de

7th–11th July 2011 A warm welcome to Meeting Place Berlin!

210x140_GCB.indd 1 14.03.11 11:55

The Maritim Hotelgesellschaft has created an app for Apple’s iPhone

and Google Android that is available free of charge. Download now!

The clever software makes it possible for users to connect with Maritim’s hotels worldwide while underway so they can check current rates, accommodation availability and make bookings. The app also provides users with a range of information on the requested hotel including room categories, available guest services, F & B possibilities and conference facilities. The 3D photo gallery affords users a visual tour of each of the group’s 51 hotels around the world. Addressing the

international nature of both Maritim and its guests, the app comes in two languages: English and German. Each hotel can be found on a global map by entering the city or the address. The nearest Maritim hotel can also be simply located and navigated to via the GPS function. “It’s a case of maintaining our leading position through technology.” says Maritim’s CEO, Gerd Prochaska. “The new app also makes it possible to view and give hotel feedback over the TripAdvisor platform. The app is also being recompiled for Samsung bada. It will be made available as soon as it’s passed the testing phase.”

Those that download the free

app before the end of May will also benefit from a complimentary coffee specialty, a cold beer or a glass of wine in conjunction with their booking of a German Maritim hotel of their choice.

www.maritim.de

Free Maritim app for Apple iPhones and Google Android

28 The 125th ANNIVERSARY OF THE MOTOR CAR IN GERMANY

German cars are famous around the world - names

such as Porsche, Mercedes, BMW, Audi, Volkswagen and Opel are internationally renowned for top quality and innovation. They also represent the heritage and ingenuity of the country where the first cars were developed exactly 125 years ago.

This anniversary is being marked by a multitude of events across Germany, most notably the Automobile Summer 2011, a 125-day celebration in the state of Baden-Württemberg. The region became the birthplace of the automobile thanks to the engineering genius of Carl Benz and Gottlieb Daimler.

While travelling around Germany you’ll have plenty of opportunity to learn more about this top car-producing country. There are museums with collections of legendary vehicles, automotive visitor centres that are fun for all ages, factory tours in the car-making cities and numerous motor sports events.Source: German National Tourist Board

n Automobile Summer Stuttgart – Mercedes-Benz Museum opens new exhibition roomSince 30 January 2011, as well as experiencing 125 years of automotive history, visitors to the Mercedes-Benz Museum can discover the answers to questions about the drive technologies of the future in the newly designed exhibition room Legend 6: ‘New start – The Road to Emission-free Mobility’.

“The motor car’s landmark anniversary is on everyone’s lips”, says Michael Bock, Head of Mercedes-

Benz Classic. “Not only are we kicking off the anniversary year by looking at the history of the automobile, but our new room ‘New start – The Road to Emission-free Mobility’ mainly looks ahead to the future. Day after day, our visitors ask us where we go from here. We have taken up the challenge and will be presenting different drive-system variants in the Mercedes-Benz Museum – from the optimised internal combustion engine through electric and hybrid drive systems to the fuel cell.”

On the chronological tour through the decades, Legend 6 will highlight the challenges we face now and in the future. Many visitors to the Museum want to know how driving pleasure and responsibility can be reconciled in a vehicle. Five automotive exhibits in the newly designed theme room showcase the drive-system variants of the future. One of the exhibits will be replaced regularly to reflect the latest developments at Mercedes-Benz.www.mercedes-benz-classic.com

n Mannheim celebrates “autosymphonic” – multimedia artwork for all sensesThe motorcar was invented here, in the South-German city of Mannheim. Reason enough to celebrate the anniversary on September 10, 2011 with a unique event – the premiere of a symphony that has been composed specifically for the occasion: the “autosymphonic”. The most extraordinary thing is that approximately 80 automobiles from every era are involved. It’s the world’s first “automobile orchestra”.

Right in the center of the town, one of the most beautiful and best preserved Art Nouveau parks in Europe – the Friedrichsplatz – will be transformed into a giant concert arena for one night only. The cars will be played like instruments. The rhythmic sounds of windshield wipers, clattering trunk lids and the deep sounds of engines will all be channeled into the symphony. Automotive sounds, an orchestra, a choir and language will all

The 125th anniversary of the motor car in Germany

The 125th ANNIVERSARY OF THE MOTOR CAR IN GERMANY 29

Advance ticket salesYou can order tickets for “autosymphonic” online at eventim.de. To book tickets by phone call +49 621 101011. Standing tickets are available from €27.50 while prices for seats start at €65 (including booking fee). m:con is offering special arrangements for corporate customers.

www.autosymphonic.de

a young and highly sought-after composer whose works have already been awarded numerous international prizes. The SWR Baden-Baden and Freiburg Symphony Orchestra, SWR Vocal Ensemble Stuttgart and the sought-after pop band “Söhne Mannheims” with popular artist Xavier Naidoo are also taking part.

combine with images, videos and lasers to form a huge multimedia symphony. “This will be an event of an international standard that will take place only once and only in Mannheim,” stresses Michel Maugé, Managing Director of m:con. The Mannheim conventions and events agency m:con is developing and organizing the project on behalf of the city of Mannheim.

Top-class artists for an exceptional eventPhotographer Horst Hamann and composer Marios Joannou Elia are responsible for the artistic management of the event. Hamann, himself a native of Mannheim, achieved his international breakthrough with vertical photographs of Paris and New York. Marios Joannou Elia of Cyprus is

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30 FIFA WOMEN'S WORLD CUP GERMANY 2011™

Germany is a country of women’s football! After hosting the 2006

FIFA World Cup™, Germany holds the FIFA Women’s World Cup 2011™ in nine venues. The opening ceremony and the Opening Match will take place in Berlin on 26 June. The Final takes place on 17 July in Frankfurt. “Fans in Germany can look forward to a joyful and top-quality festival of world football.

Just like the fairytale in summer 2006, the FIFA Women’s World Cup 2011™ will further enhance the image and reputation of our nation,” commented DFB President Dr. Theo Zwanziger.

16 countries will be participating in the tournament, with 32 matches scheduled. The ball will get rolling in a total of nine cities. The preliminary round will be played in four groups (A, B, C, D).

Five World Cup titles have been awarded in women’s football to date, the first in China in 1991: The World Champion at that time was the USA. Besides the USA, Germany has won the FIFA Women’s World Cup twice, and Norway was the winner once (1995). The team of the German Football Association is also the defending champion – in 2007 they bested China 2:0 in the final. Source: German National Tourist Board

K Ö L N D Ü S S E L D O R FThe Meetropolis.

We‘d love to meet you at IMEX, Frankfurt, 24-26 May 2011!

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FIFA Women’s World Cup Germany 2011™

And last but not least - more reasons to come to Germany.

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