meetup transmedia france mashup open digital alliance
DESCRIPTION
Notre Mash Up du 18 Décembre 2012 à ParisTRANSCRIPT
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TRANSMEDIA FRANCE 18 Decembre 2012 2 YEARS ANNIVERSARY + MASH UP WITH #TransmediaFrance #ODA
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CREATORS
FAN-‐BASE
STORIES IMMERSIVE WORLD
EMERGING ART FORM = EMERGING GENRES TOO
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Non Native Transmedia Experience
Crossmedia Multiplatforms Production Social Media Marketing
Transmedia Storytelling
Integrated strategies
Native
Transmedia Experience
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#SocialMedia + #FanFictions + #UGC (user generated content) = audience engagement = future business models
Made by www.AlphabetPhotography.com
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@StephenDinehart @narrware
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Design Conceive Conduct
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TRANSMEDIA STORYTELLING
User Generated Content
AD-‐HOC BIZ MODEL
+ GAMIFICATION
COMMUNITY BUILDING & SOCIAL WEB MANAGEMENT
@TransmediaReady
All MEDIA-‐
FORMS
= CHANNELS
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12 nov. 2012 ALT-‐MINDS l'enquête policière Imaginée par Eric Viennot et Lexis Numérique
www.alt-‐minds.com
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La narraDon transmédia existe lorsque certaines condiDons sont remplies.
Le concept transmédia n'est pas nouveau. Ce qui le rend nouveau à nos yeux du 21ème siècle ce sont les ouDls et les modes communicaDonnels. Une créaDon transmédia repose sur une structure ou univers narraDf -‐ Storyworld -‐ qui Dre le meilleur de chaque médium uDlisé : tous média, y compris non numériques. Un récit est trans-‐porté et trans-‐formé par son audience qui peut devenir acDve. C'est la culture parDcipaDve qui prend possession de l'histoire, de l'univers du récit, de l'oeuvre.
"Transmedia is to the media what contemporary arts are to the art" Karine Halpern @TransmediaReady
NO definite definiDon 2009-‐2012
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May 2012: " Transmedia storytelling represents a process where integral elemens of ficTon get dispersed systemaTcally across mulTple delivery channels for the purpose of creaTng a unified and coordinated entertainement experience". "Ideally, each medium makes it own unique contribuTon to the unfolding of the story". "Convergence Culture": "... transmedia storytelling as storytelling across mulTple forms of media with each element making disTncTve contribuTons to a fan's understanding of the story world" Un récit transmédia se déploie avec chaque élément narraTf contribuant disTnctement à l'ensemble du récit à travers de mulDples supports médiaDques. Dans sa forme idéale, la narraTon transmédia permet à chaque support de faire ce qu'il sait faire de mieux.
"If It Does Not Spread It's Dead" @HenryJenkins
TraducKon KH
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A MulD-‐Dimensional Storytelling Jeff Gomez -‐ Starlight Runner Entertainment The art of conveying messages themes or storylines to mass audiences through the arAul and well planned use of mulBple media plaAorms In 2010 J. Walter Thompson in "100 THINGS TO WATCH in 2011" rephrased without menDonning the source : " The art of communicaDng messages, themes and story lines to mass audiences through strategically planned use of mulDple Transmedia pla]orms " L'art de communiquer des messages, thèmes et récits narraDfs à un public de masse grâce à une stratégie arTsTque d'uDlisaDon de la mulDplicité des supports et plates-‐formes de diffusion. à NoDon de récit narraDf mulDdimensionnel à Changement de Paradigme TraducKon KH
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THE 7 TRANSMEDIA FAMILIES A LONG TERM ARG
TO LEARN FROM EACH OTHER
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CURREN
T NEW
CURRENT
NEW
PLACE
CHARACTERS
story
@TStoryteller
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REGISTRATION: Audience enrolls to the Experience (via a Widget) It does acDve the Play of the Experience as CONDUCTTR can read the Audience acDvity and communicate with them CALL TO ACTION
AUDIENCE JOURNEY
@TStoryteller
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Récit InteracDf & ParDcipaDf
Personnages de l'univers narraDf avec leurs comptes en réseaux sociaux
Mise en place de séries de "déclancheurs"
Contenus radachés aux déclancheurs liés aux personnages et récits mulDples de l'univers narraDf
A]ach social media, email, text messaging accounts to your characters
Define the type of experience you want the audience to have Schedule content and what is on-‐demand: add interacKvity
Create and a]ach your content APach the characters that will deliver the content as well as the triggers that define the events and when it will be delivered
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@TStoryteller
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CONTAINERS
@TStoryteller
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#YUMINGTON Thriller FantasTque @BALEK Jedalek.com
Un disposiDf transmédia intègre des enDtés complémentaires, cohérentes et congruentes, encapsulées dans les médias les plus adaptés à leur transmission aux publics. Un disposiDf transmédia ficDonnel emploie différents supports afin de diffuser des contenus cohérents, congruents et complémentaires en vue de diffuser une narraDon auprès des publics
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Transmedia FEED AggregaTon ressources,
documentaTon, mulT-‐lingual Validated curaTon
Transmedia ALLIANCE?
Transmedia EUROPE?
Transmedia NEXT Story Labs StoryCode
Hacking ParTes Transmedia Living Lab
TransmediaCamps (barcamps) Transmedia Live Storm
etc.
Transmedia MEETUPS i.e. NYC, SFO, LA, Paris,
Toronto, Vancouver, London...
Other workshops and/or events:
Era Transmedia Brazil
Transmedia Spain
Transmedia Living Labs 2015
Think & Do Tank
Other Territories
Social Networks (filters) Transparency & CuraTon
#NetworkOfNetworks #TransientGroups
#MaieuTcs
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" Perhaps we can get further if, just for a moment, we focused on the real innovaDon of the Networked Age: audiences will never be the same again, but human nature hasn’t changed". BRIAN CLARK @gmdclark www.gmdstudios.com
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ARE YOU READY FOR THE RABBIT HOLE ALICE ? Twi]er @TransmediaReady CreaTvity Boosters www.transmediaready.com
Clue#1: concept Clue#2: transcient groups Clue#3: maieuDcs