MEF LATAMIntroduction

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Agenda

MEF

• Who we are?

• What we do?

• Who is already part of MEF?

• Why to join MEF?

• Benefits

- Networking

- Insights

- Representation

• To join

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Mobile Entertainment Forum (MEF) is the global

trade association of the mobile media industry,

working on behalf of its diverse membership to drive

mobile entertainment adoption, shape regulation and

deliver competitive advantage to its members

Who we are?

Who we are?

Headquartered in London and with 4 local chapters, MEF network embraces the

main companies in the mobile entertainment value chain

Companies represented in MEF GLOBAL:

MEF is truly global

A global entity with local activity

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MEF brings the experience, know-how and network of its global structure to

Latin America!

10 years

200+ members

4 chapters

50 LATAM companies

North America

LATAM

EMEA

ASIA

Who we are?

MEF LATAM companies

Founding members2ergo, Abril, Acotel, Arvato Mobile, Binbit,

Blink, Boltcel, Cleartech, CFLA, Comfone, Dada, Flycell, Fox

Mobile, Getjar, Impact Mobile, KPMG, Mobile Intelligence,

Mobilidade Interativa, Movile, NeoMobile, Nokia, Omnifone, PlayPhone,

Purebos, RIM, Silverstreet, Sony Music, Sony Pictures, SPB Software, Spring Wireless, Telefonica, TIM, Tim w.e., VIVO, Wau Movil, Zed, Zero9.

MEF LATAM board:

66

The number of associates is constantly growing!

• 3 Dynamics

• ADObjects

• Aevum

• BBC

• Bharti Telecoms

• BinBit

• Comfone

• Digital Magics

• Edgeforce

• Emirates Communications

• Flurry

• Geodesic

• Getjar Networks

• Gowlings

• Gracenote

• Huawei Technologies

• I-New Communicative Solutions

• Informate Mobile Intelligence

• Masur Law

• MediaFLO

• Metronome

• Mira Networks

• Moco Connect

• MyThum

• Norwest Partners

• Onmobile

• OpenMarket

• Paymo

• Mobile Intelligence

• Mobilidade Interativa

• Qtel

• Raduis-ED

• RingPlus

• Samsung

• Singtel

• Spb Software

New associates in the last 12 months

• Striker Mobile

• Unanimis

• Ringo

• Interchan

• Jump Games

• Spring Wireless

• Acotel

• Movile

• VIVO

• Arvato

• Timwe

• Abril

• Purebos

• CFLA

• Zero9

• Cleartech

• Wau Movil

• Telefonica

Who we are?

Initiativesthat change

RegulationThat protects

InsightsCompetitive advantage

Anticipate, defines

& addresses

issues &

opportunities by

identifying

sustainable

business models &

promoting best

practices

MEF acts in the following areas:

What we do?

Engage

stakeholders, to

shape regulation &

raise awareness of

its effective

implementation to

protect revenues

Facilitate the

exchange of unique

insights & expertise to

create competitive

advantage through

development and

knowledge sharing

Representing the industry

Facilitating its growth

Promoting its development

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A consistent and powerful voice

representing the interests of all

stakeholders in the mobile media and

entertainment industry value chain

Representation

Reaching the entire value chain:

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Contentowners

Aggregators, service providers

Application developers

Operators

\

OEMs

Media agencies, law firms, consultants, investors

Integrators

Platforms and app stores

* Some MEF LATAM members

Representation

MEF offers a range of benefits for the leader companies in

the mobile media and entertainment industry

There are many areas in which MEF can bring return and support

the development of your company:

Benefits

Business Development &

Visibility

Participation in Eventsand Discounts

Metrics & Reports

Best practices & Regulation

Leadership & Insights

The entire organization has access to the benefits provided by MEF through all the

territories (EMEA, Americas, Asia and LATAM) enabling your company to benefit

the most from the strategic opportunities brought by MEF

Networking

Business Development & Visibility

Business development

Access to a global network embracing the entire mobile entertainmentvalue chain

Participation in events, such as MEF Connects, MeM and CEO Summit, facilitatingyour entrance in new markets and creating business opportunities

Exclusive event MEF Connects, at the Mobile World Congress, with 500 of the main leaders in the industry

Positioning as na active member in the mobile media and entertainment industry

Benefit from the insights, reports and initiatives to discover new niche markets andtrends generating new opportunities for your company

Your company in touch with clients and partners that develop your business

Visibility

Be nominated for the Member of Distinction Award, a very exclusive award

Submit cases for the Meffys Awards, and run for one of the most prestigious awardsrecognizing industry excellence

Create its own page on MEF website and publish its news on our MEF Members Newssite.

MEF, with its social media presence and strategy, also reinforces members activities andsuccessful cases.

MEF helps your company to have the visibility needed to transform

innovative products and services in a success.

Executives can run for one of 5 MEF boards (Global, EMEA, America, Ásia, LATAM) increasing your visibility

Business Development & Visibility

Metrics & Reports

In the last 12 months, MEF provided to its members

16 studies of MEF Initiative covering many topics

6 webinars and exclusive sessions with members

7 specialized briefings with directives on VAS regulation

6 co-authored reports from MEF and partner market analysts

4 strategic partner reports on key themes (social networks, mobile music, etc.)

Exclusive metrics for MEF associates, as the Business Confidence Index andmarket projections.

Access to exclusive reports, produced by MEF and partners

Smart Pipe Enablers (transforming operators inSmart Pipes)

Business Confidence (insights & trends)

Ad-Funded Mobile Entertainment (ad-based business models )

Quality of User Experience (user experience

Content Sales Reporting (best practices, metrics)

Mobile Video (potential of mobile for TV companies andcontent producers)

Value Chain Analysis (study on the mobile content valuechain)

Leardership& Insights

MEF develops many initiatives gathering market leaders to analyze trends andhow to face challenges in the industry

Some topics:

Participation on events and discounts

MEF partners give MEF members discounts up to 40% in more than 50 industry eventsworldwide

Mobile Entertainment Market is MEF anual event with 90 recognized speakers andpresence of more than 350 of the major executives in the market.

MEF members benefit from 15% discount for the MeM event

MEF Connects are regional events with the objective of accelerate the entrance in newmarkets and are free for associates.

Meffys - MEF members have 15% discout for the Gala Awards Dinner, one of the mostproeminent events in the industry

Regulation

MEF employs 2 Policy Advisors with 19+ years of experience

Bring information on the industry, answering questions and giving guidance on newlaws and rules on the sector

In 2009, MEF offered members 7 specialized briefings on regultion, Codes of Practiceand Promotions

MEF is a global reference in SVA and mobile media regulation

RISC: MEF Regulatory Information Service Centre- uma base de dados online sobreregulamentação nos principais mercados

The First Initiative in MEF LATAM chapter is a proposal od regulation for

subscription services in Brasil. The initiative already counts with the participation of

the majority of Board Members and is generating a compromise of local members

throughout the value chain, from operators to aggregators and content owners.

Benefits Summary

MEF events include benefits on:• Until 50% discount in sponsorships• Invite for Meffys Awards• MEF Connects- participation in local events• Discounts in events

Visibility on:• MEF website• Oficial blog MEF• Speaker opportunities and participation on panels• Prize Member of Distinction• Networking

Full Membership also:• Run for one of the 5 Boards• Vote on all board nominations• Leadership and agenda definition for MEF initiatives

MEF LATAM – Fees

* *An additional 25% is charged in the first year, reimbursable in case the company does

not renew the annual fee

** Aplicable to companies which HQ is located in Latin America

Annual Revenues Full MemberGlobal

Annual Fee *

Full MemberLATAM HQ

Annual Fee **

More than USD 10 millions USD 13.100 USD 9.170

From USD 500.000 to USD 10 mi USD 8.200 USD 5.730

Up toUSD 500.000 USD 4.900 USD 3.450

Companies headquartered in LATAM have a 30% discount in the annual fee!

Signing the LOI attached your association is already considered

To join

Your company at MEF is your company:

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MEF supports your company towards success!

Represented and supported by the main global industry entity

Part of a network with the main companies in the market

Supported by experienced professionals

With discounts and speaking opportunities in the main international events

With access to metrics and reports developed by MEF and partners

Thank you!