SEO - Search Engine Optimization

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Website : Mefirst.in Email : consult@mefirst.in Phone : +91 484 4013356

Ever wondered how google matches your searches to websites?

Keywords Social media Links Sponsored links Updating content regularly

These are some of the ways that Google ranks a website and decides how far down the list it will appear on searches. Use of these tools allow companies to optimise their websites for search engines to gain a high place on the list.

What is SEO?

SEO - ‘Search Engine Optimization’ is process used to make a website appear as close to the top of the search engine ranking as possible.

Search for ‘phones’ online now and see what is on the first page of Google.

Most of them are companies you have heard of, this is because the big companies have lots of money to spend on SEO and rank high on search results.

Keywords

Sample Company Scenario:

If you have a resorts or cottages in munnar , India . Then you can get booking to your business online. For this you need to analyse some keywords that are the users used to search for these sort of services. It may be ”resorts in Munnar“, “Cottages in munnar”,”homestays in munnar”...We need to optimize the website grandpasfarmhouse.com based on these keywords.

Keywords

You can use free Keyword Research tools to find more keywords. Google adwords’s keyword planner is the best among them.

http://www.google.com/sktool/

Links

When another website puts a link to your website It would be beneficial for us.However the source website should have a good authority. Otherwise those links will do more bad than good. Unnatural Link building is not a good strategy for SEO in 2015.

Key words hidden here!

Sponsored links

In the example below, (Google search engine results page (SERP), you can see two sponsored links sections, one above the "natural" or organic links and one to the right of the organic results.

Sponsored links

Sponsored links from AdWords are links to websites that pay for placement next to Google search results. These advertisements are always clearly labelled as 'Sponsored Links', and are targeted to the topic and location of a search. For example, search results for ‘Resorts in munnar' will show sponsored links from certain resorts in munnar,india. Sponsored links are simply another way to find websites that contain the information that you're searching for.

Excerpt from google.com

Social media

You must know about Facebook, Twitter and other social media sites. But did you know that you could use them to get better SEO for your website?

Having a good followers on Twitter can get people talking about your business, they may tweet to their followers about your site and that could generate new links to your website.

Updating content regularly Updating your website on a regular basis will also help to improve your search rankings. This is because of a program called a WebCrawler. A WebCrawler will start in any given website, and then follow every single link it finds there to different sites. It will keep doing this over and over until it has searched every single connected strand of the web that it can access. Whenever a WebCrawler comes across a site that has changed since it was last viewed, it registers that and search engines will rank it higher. This is because the information on the site has been recently updated, and therefore is more likely to be relevant.

Good practice in SEO

Some good practices are:

Make pages primarily for users, not for search engines.

Don't deceive your users. Avoid tricks intended to improve search engine

rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

Bad practice in SEO

SEO can be used deceptively and if a website is found to be in violation of Google’s webmaster guidelines it can be taken down, there also could be legal consequences.These are some bad practices that are mainly concerned with hiding keywords:

Using white text on a white background Locating text behind an image Setting the font size to 0 Putting CSS visibility as hidden,...

Did you know?

If you are looking for a passive growth on a business as well as traffic to the website. Provide good service to your clients and keep your site updated with relevant and unique content.

Still as always : Content is the king

By Mefirst.in [Seo company in india]