meg ryan mediapost omma atlanta
TRANSCRIPT
BRAND MANTRA“True to Atlanta” is a promise to our fans and our city to always give our best and represent them in a manner that is honest, authentic and instills pride. It is a rallying cry and a filter for everything we do.
MULTICULTURALS BUSINESS TO BUSINESSNEXTGEN ATLANTANS MULTICULTURALS BUSINESS TO BUSINESS
DEFINING OURTARGET AUDIENCE
To ENTERTAIN and UNITEthe city of Atlanta throughbasketball.
BRANDPROMISE
PHILIPS ARENAPROMISE
CREATING EXTRAORDINARY MOMENTS FOR OUR GUESTSWITH SOUTHERN HOSPITALITY
200 EVENTS + 1.6 MILLION GUESTS ANNUALLY
BRANDVALUES
INTEGRITYTEAMWORKCONTEMPORARYWORK ETHICINCLUSIVENESSAUTHENTICITYINNOVATION
BRANDPERSONALITY
PLAYFUL • BOLD • RESILIENT • CAPTIVATING • HUMBLE
ATLANTA HAWKSSCORE SHEET
TV RATINGS UP 42% INSTAGRAM UP 77% TWITTER UP 275% FACEBOOK UP 66%RETAIL: IN STORE UP 115%RETAIL: ONLINE UP 191%ATTENDANCE UP 19%MEMBERSHIP SALES UP 72%
BY THE NUMBERS
*Data collected beginning from the team re-brand in 2014-present. Source: Atlanta Hawks Analytics Group