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TRANSCRIPT
Independent process platform
Megatrend in infrastructure software
Dr. Wolfram Jost
CTO
February 22, 2012 | 2
Agenda
• Positioning
• BPE Strategy
• Cloud Strategy
• Data Management Strategy
• ETS goes Mobile
February 22, 2012 | 3
Applications
Processes & Integration
Business Model
Flexibility &
Collaboration
Layer
Each layer is unique in required flexibility and speed
February 22, 2012 | 4
Current State of Packaged Apps
• Functional and industry specific on-premise apps are built along organizational silos (HR, sales, finance, procurement, …).
• Due to the hard wired process logic (stuck in cement) and inflexible data models they are extremely difficult to change
• Configuration is built from technical people for technical people and not for business people (insight out and not outsight in)
• Customization is based on table and parameter settings and not on business processes
• These apps have a high time to value and are limiting rapid change and fast innovation
February 22, 2012 | 5
Difficult to connect to mobile and cloud solutions
Apps form a barrier to innovation
Poor support for unstructured content
Poor industry-specific funtionality
Can’t extend processes to external partners
Inflexibility limits process change
Poor internal/external collaboration tools
Lack of visibility into process results
Mismatch between apps and business requirements
Poor cross-functional processes
Diÿcult to upgrade
High cost of ownership
Enterprise App Functionality often fails to meet Business needs
“How significant are the following business problems in our existing enterprise app implementations?”
14% 36% 26% 17% 8%
2% 10% 32% 55% 2%
2% 3% 13% 34% 49%
8% 24% 34% 31% 4%
11% 29% 35% 24% 3%
11% 29% 30% 27% 3%
7% 34% 30% 25% 4%
3% 14% 35% 44% 4%
3% 29% 41% 24% 4%
3% 9% 40% 45% 4%
3% 8% 24% 61% 4%
1% 10% 26% 59% 4%
Source: September 2011 Business Process Online Survey Base: 119 business process professionals
(percentages may not total 100 because of rounding)
Not important Slightly/somewhat important Important Very important Don’t know
February 22, 2012 | 6
Applications
Processes & Integration
Business Model
Flexibility &
Collaboration
Layer
Each layer is unique in required flexibility and speed
February 22, 2012 | 7
Agenda
• Positioning
• BPE Strategy
• Cloud Strategy
• Data Management Strategy
• ETS goes Mobile
February 22, 2012 | 8
Why BPE ? (1)
Enterprise Success (Revenue, Profit, Marketshare,…)
Making processes more efficient, effective, and
innovative
Making process execution manageable
Making process execution visible, measurable, adjustable
and flexible
BPE (Methodology/Content/Tools)
February 22, 2012 | 9
Enterprise- Business Process
Management
Cloud
Real time
Collabo- ration
Mobile Model2 Execute
Lifecycle Governance
Social
Ease of use
Enterprise- Business Process
Management
February 22, 2012 | 10
Components
Process Intelligence
Process Discovery
Process Benchmarking
Process Analytics
SOA Governance
Registry & Repository
Policy Design & Enforcement
Lifecycle Management
User
Enterprise Architecture
EA Design
EA Analysis
EA Management
User User User User
Process and Composite Applications
Process Design
Process Automation
Rules Master Data Management
Enterprise Service Bus
B2B Event
Processing Application Integration
Mainframe Integration
Partners Cloud/
(web) Apps Packaged
Applications Databases
Application Servers
Mainframes
February 22, 2012 | 11
Strategy
February 22, 2012 | 12
Business Process
Process logic
(webMethods BPMS)
Integration logic
(webMethods ESB)
Legacy
Contract processing
Contract data
inserted
Sales admini-strator
Check contract
Contract deficient
Correct contract
Contract complete
Contract proposal received
Contract finalized
Approve contract
SAP
Contract complete
Contract data
Contract data
Data logic
Function
Event
Application
Data
Organiza-tional unit
Business logic
February 22, 2012 | 13
Enterprise Architecture Analytics
Location-based Analytics
Data Analytics
Event Analytics
Risk & Compliance Analytics
Organizational Analytics
Process Structure
Key Performance Indicators
New Focus: Data Analytics
February 22, 2012 | 14
Mobile
Process Application Architecture
Cloud enabled technology base
Customer specific content
Generic platform
Process logic
Business logic
In-Memory data store
BPMS Integration
SOA Analytics
Application server
Cloud Desktop Web
Museums & Libraries
Insurance Bank . . .
ARIS
February 22, 2012 | 15
Complete model- and business-driven application development
Process Intelligence ARIS Business Modeling
Processes
Services
Events
Data
Business analyst
Process expert
Process worker
Process owner
Process worker
Manage- ment
Application developer
webMethods BPMS
webMethods ESB
Legacy (Business logic)
Application Platform
New services
(Business logic) SAP (Business logic)
February 22, 2012 | 16
Agility
Layer
Application Platform
New services
(Business logic)
February 22, 2012 | 17
Agenda
• Positioning
• BPE Strategy
• Cloud Strategy
• Data Management Strategy
• ETS goes Mobile
February 22, 2012 | 18
Cloud Strategy
Cloud enabled Technology Base
February 22, 2012 | 19
SaaS SaaS SaaS On premise new business logic
Business logic
Order-to-cash
Process logic (BPM)
Inquiry processing
Offer processing
Order processing
Shippment processing
Billing processing
iPaaS
On Premise ESB Integration logic
February 22, 2012 | 20
Modeling & Dashboarding as a Service (public cloud)
Design Publish Dashboards
„Easy“ entry
point to the
full BPE
portfolio
Extreme Collaboration
Platform (ECP)
February 22, 2012 | 21
Cloud Stream
SaaS SaaS
SaaS
iPaaS
February 22, 2012 | 22
Agenda
• Positioning
• BPE Strategy
• Cloud Strategy
• Data Management Strategy
• ETS goes Mobile
March 2, 2012 | 23
Data Explosion Compounds Challenges
VARIETY
Mobile
1010110010000101001 1010110010001110101001
10111001001
Kiosks
Web
Sensors
Video Telemetry
Files
Social Media
1010110010000111101010011
March 2, 2012 | 24
Data Management
ETL
How can
application
be smarter?
010010100011100011010
111010010100011101110
010000101010001111010
110010100011100011010
011010010100011101110
110000101010001111010
Analytical Data Transactional Data
Applications
010010100011100011010
111010010100011101110
010000101010001111010
110010100011100011010
011010010100011101110
110000101010001111010
Analytics
TRANSACTIONS INTELLIGENCE
March 2, 2012 | 25
110010100011100011010
111010010100011101110
110010100011100011010
111010010100011101110
110000101010001111010
110010100011100011010
110000101010001111010
110010100011100011010
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110000101010001111010
Analytics
Data Management Challenges
Analytical Data Transactional Data
Applications
Batch processing delays Database bottlenecks SPEED
Costly to scale Capacity constrained SCALE
Restricted data models New data FLEXIBILITY
March 2, 2012 | 26
Analytical Data Transactional Data
Applications Analytics
The Way Forward
NEXT-GENERATION DATA MANAGEMENT
Real-time access and analytics to terabytes of in-memory data
Low latency integration for existing and new data
March 2, 2012 | 27
Software AG – Next Generation Data Management
NEXT-GENERATION DATA MANAGEMENT
Integrated, transformative platform for
data-intensive applications and analytics
Scalable Infrastructure: e.g. Cloud, Cluster, Grid
IN-MEMORY
COMPUTING Big Data
NEXT GENERATION
ANALYTICS
March 2, 2012 | 28
NEXT-GENERATION DATA MANAGEMENT
In-Memory Data Management
Next Generation Data Management (NGDM)
Business Users Developers
Transactional Data
Adabas Oracle, … Mainframe
Analytical and Big Data
Data
Warehouse
Management
Environment
noSQL
Hadoop
New Applications, Mobile Dashboards, Data Analytics
Social Computing
Internet of Things
Data
Access
In-Memory
Data Store
Low-Latency Data Bridge
Event
Processing
Data
Services
February 22, 2012 | 29
Main Drivers
February 22, 2012 | 30
Leading Technology from Software AG
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc.
The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed
scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave.
Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how
certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select
only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with
respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated in
the context of the entire report. The Gartner report is available upon request from Software AG.
Gartner
Forrester
Magic Quadrant
for SOA
Governance
Technologies
(2011)
Magic
Quadrant for
Business
Process
Analysis Tools
(2011)
The Forrester
Wave™:
Enterprise
Service Bus
(2011)
Business
Process
Management
Suites Wave
(2010)
February 22, 2012 | 31
Agenda
• Positioning
• BPE Strategy
• Cloud Strategy
• Data Management Strategy
• ETS goes Mobile
February 22, 2012 | 32
Natural and Adabas Application meets Mobile
Data
Mobile and
Backend
Integration
Data
Transformation
and Aggregation
Enterprise Mobile Apps & Mobile Workers
Business Logic
Speed up Mobile App Development.
Natively deploy on many devices.
Rapid and flexible integration
Highly reliable transaction backbone
Thank You!