A RESEARCH PROJECT REPORT ONTO STUDY OF MARKETING OF FASHION APPAREL IN INDIA

2013-2015

Submitted by:-Megha GoyalMBA 1ST YEARRoll No.- 1315070009

Under The Guidance Of :- Submitted to:-Mr. Abu Bashar Mr.Ganesh KhannaH.O.D (MBA Department)

INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT,GREATER NOIDA (U.P.) (Affiliated to UPTU University, Lucknow)

CONTENTS Page No. Chapter-1 Introduction1-33 Chapter-2 Objectives34 Chapter-3 Research Methodology35-36 Chapter-4 Analysis Of Data37-51 Chapter-5 Hypothesis Testing52-53 Chapter-6 Findings54 Chapter-7 Conclusion55 Chapter-8 Recommendations56 Chapter-9 Bibliography57 Chapter-10 Annexures58-63

ACKNOWLEDGEMENT

I am extremely thankful to who helped and inspired me in giving silhouette to the Present report work. My first thanks go to God. During the period of my dissertation work, I got immense cooperation in all respects of all concerned persons. I am also grateful to Mr. Ganesh Khanna, Head of Dept, MBA Dept., for their time-to-time suggestions and multidimensional cooperation. I am unable to find suitable words to express my gratitude to other faculties and INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT,GREATER NOIDA for their support and tireless guidance during the course of my report. Without his guidance I would never have been able to complete my report work.

(MEGHA GOYAL)

DECLARATION

I, undersigned, hereby declare that the project report written and submitted by me, under the guidance of Mr.Abu Bashar is my original work. The empirical and conclusion in this report are based on the information collected by me during the training. I have not copied from any other report submitted to this year on any of the previous years.I undersigned that any such copy is liable to be punished in a wet the University authorized deem fit.

CHAPTER-1INTRODUCTIONIndia is a country with an ancient clothing design tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 80s and the 1990s saw a spurt of growth. This was the result of increasing exposure to global fashion and the economic boom after the economic liberalization of the Indian economy in 1990. The following decades firmly established fashion as an industry, across India.HistoryPost-independence: Ethnic revival and Bollywood fashion

History ofclothing in India, dates back of ancient times, yet fashion in a new industry, as it was thetraditional Indian clothingswith regional variations, be it sari,ghagra choliordhoti, that remained popular till early decades ofpost-independenceIndia.A common form of the Indian fashion originates from the Western culture. Fashion includes a series of sequins and gold thread to attract customers and apply a statement to the Indian fashion community. A famous Indian fashion trademark isembroidery, a art of sewing distinct thread patterns. A way to include the traditional look and create a new fashion statement includes embroidery applied to different dresses, skirts, shirts, and pants to reflect the western culture influence as well as include theIndian tradition. As a part of larger revival movement in the Indian textile industry,Ritu Kumar, a Kolkata-based designer and textile print-expert started working on reviving the traditionalhand block printingtechniques of Bengal, and making it a part of the fashion industry, established "ethnic chic".She opened her first boutique in Delhi in 1966. In 1973, she first showcased theZardoziembroideryin his garments, which had its origins in the royal costumes dating back to theMughal era. This led to the revival of this lost art. In timeembroiderybecame prominent feature ofIndian weddingattires, and also one of the biggest fashion exports.This was period of revival, where various organisations, NGOs and indicuals were involved in reviving traditional Indian techniques, in weaving, prining, dyeing or embroidery, includingikat,patola(double-ikat),bandhani(tie & dye) andshisha(mirror embroidery).An early trendsetter in fashion wasBollywood(Hindi cinema), where costume designers likeBhanu Athaiya, started experimenting with film fashion in the 1960s. Athaiya started working on period costumes inSahib Bibi Aur Ghulam(1962) andAmrapali(1966), though went on to introduce varied trends throughTeesri Manzil(1966),Chalte Chalte(1976),Karz(1980) andChandni(1989). These were soon followed by the mass market. Also situations and themes in Indian cinema became westernised making way for the display of diverse fashion. Over the years, popular Bollywood trends have been theMadhubala'sAnarkali-look with kurtas and churidars inMughal-e-Azam(1960), purple embroidered sari worn byMadhuri Dixitin Hum Aapke Hain Koun...!(1994), toRani Mukherji's short kurti-suits inBunty Aur Babli(2005),Veer Zaarasuits and blouses fromParineeta. This comes besides various fashion interpretation of the sari in films likeChandni(1989) withSridevi,Main Hoon Naa(2004) withSushmita SenandDostana(2008) withPriyanka Chopra, which became fashion trends.However, in the recent decades, with increasing exposure to the West, its influence is no longer as strong as in the previous decades,by the 2000s, with rise inIndian diasporaaround the world and thenon-resident Indians, Bollywood continues to exert far greater influence on the fashion sensibilities amongst Indians around the world.

Post-1990s boom

By early 1980s, the first generation of Indian fashion designers started cropping up, includingSatya Paul. However, it wasRohit Khosla(19581994), who became a pioneer in fashion industry, when we founded co-founded Ensemble" in 1987, withTarun Tahiliani, Abu Jani-Sandeep Khosla and others. Though, the "Anarkali-style" has been around ever since, it was first popularized afterMughal-e-Azam(1969), it was Abu Jani-Sandeep Khosla, who inspired by costumes of Mughal courtesans andMeena Kumari's costumes inPakeezah(1975), introduced the floor-lengthAnarkali-style ofchuridaar-kurtain 1988, which soon became the Indian version of theball gown.In 1986,Ministry of Textiles,Government of Indiaopened theNational Institute of Fashion Technology(NIFT) in Delhi with the help of theFashion Institute of Technology, New York. It played an important role in bringing in locally trained fashion designers.By 2010, it had developed 15 branches across India, and smaller private fashion institutions had also developed.Soon in 1990,economic liberalizationof theIndian economytook place, which also propelled the fashion industry.In the coming decade, fashion industry experienced a boom, both in terms of volume and trends. DesignerSuneet Varma, inspired by hiscorsetry-training in France, introduced indo-western, metal breast plate, followed by the "Corset blouse" in 1992, made with satin, polyester taffeta or stretch lace, it was designed to replace the traditionalcholi, or Indian-blouseworn with a sari.In the its early years, the 1980s, Indian designer largely focussed onhaute couture, however in the next decade saw a growth in the domestic retail industry, as well as an influx outsourced garment business from the western countries. This meant better quality and larger manufacturing facilities available locally. Together, these reason spurred many Indian designers to start theirprt--porter(ready-to-wear) lines."God-printed T-shirts" were introduced byManish Arorain 1997, along with Indiankitschand street art in saturated colours on to fashionwear.Another important reinvention was made in 1998 by Monisha Jaisingh, who shortened the traditional kurtato develop, thekurti, and became popular worldwide as "Indian embroideredtunic".Also in the same year,Fashion Design Council of Indiawas established, which later started theIndia Fashion Weekin Delhi, to promote Indian designers and manufacturers.In 2000, another Bollywood costume designer,Manish Malhotrabecame an important influence on Indian fashion. Having designed the trendy looks for actressesUrmila MatondkarinRangeela(1995) andKarisma KapoorinRaja Hindustani(1996), introduced the "cocktail sari" in 2000. Using pastel colours, and fabrics like chiffon, satin or net, it revived the traditional sari in a modern avatar. He was in turn inspired by the popular Bollywood saris of the 1960s and the chiffon saris worn by actress inYash Choprafilms, likeChandni(1989).This also started another era of Bollywood fashion influence and its collaboration with leading designers, besides leading actor and actresses occasionally walking the ramp for some designers.By 2009, the Indian fashion industry, despite the ongoing recession, was worth2.9 billion(US$46million).Also in the same year,Manish Arora, known for his quirky-kitsch, became the first Indian designer to participate in theParis Fashion Week.

Cities

DelhiandMumbaiare important centres of fashion designing and manufacture in India, followed byKolkata,Bangaloreand other large cities.

Fashion weeks

India Fashion Week(Delhi) Lakme Fashion Week(Mumbai) Bangalore Fashion Week

Top Clothing Brands in India

Lilliput Kids: Lilliput is a leader in the organized market for kids apparel in India with a presence across categories from newborns to boys and girls up to age 10. (Source: IRIS Report, 2011) It has focused on the kids wear market since its inception and have successfully established Lilliput as a leading brand among consumers.

Park Avenue: The year 1986 saw the dawn of a new idea. Raymond introduced Park Avenue to offer men Complete Wardrobe Dressing Solutions.The name PARK AVENUE was influenced by an elite, high street in Manhattan and is one of the most prestigious brands in the Raymond Apparel Ltd. portfolio.Today Park Avenue is among Indias leading Mens Ready Made Garment brand. It enjoyed the Raymond Heritage and took the values of trust, integrity, quality and excellence. Park Avenue launched Womens range in 2007 catering to the need in the western formal wear segment. Innovation has been the brands major strength. Park Avenue boosts of a wide distribution network with presence in more than 580 The Raymond Shops, 35 Exclusive Brand Stores, 6 Exclusive Woman brand stores and more than 400 Multi-Brand Outlets. Park Avenue also enjoys its presence in Large Format Stores Like Shoppers Stop, Lifestyle and Central.

Duke: Every design of Duke is created with the need of customers foremost in its mind it consider how it will fit its designs around customers lifestyle.

Koutons: Koutons established its operations in garment manufacturing and exports in early 1991. The Company moved up the value chain from a garment manufacturer to a retailer by opening up its own stores in 2002. The Company sells its garments through a chain of Exclusive Brand Outlets called Koutons.

Lifestyle: Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group, started its operations in India with the launch of the first Lifestyle store in Chennai in 1999. Positioned as a youthful, stylish and a vibrant brand, Lifestyle Departmental stores offers its customers not just the ease of shopping but also an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof Apparel, Footwear, Childrens Wear & Toys, Furniture & Home Furnishings, Beauty & Fashion Accessories offering a convenience of a one-stop shop and a wide choice of national & international brands.

Lee: In 1995, Lee was the first international brand to be made available to the Indian market, the first to have exclusive outlets, the first to offer such a wide range in fits, fabrics and styles. First casual brand to open exclusive store, First brand to have a WAP site, giving customers virtually everything they need to know about Lee: catalogues, downloads, contests, limited edition stuff and giveaways to die for.

Gas: Since 1984 Grotto Spa has designed, manufactured and distributed a total look of high-quality denim apparel for men and women under the GAS label.GAS is a premium apparel brand with an international feel fuelled by the idea of fashionable yet functional and practical clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion.

Jack & Jones was founded in 1989 and is one of Europes leading producers of menswear. Jack & Jones is part of Bestseller, a family-owned clothing company founded in Denmark in 1975. Today, more than 15,000 employees design, develop, sell and market Bestsellers brands all over the world. Jack & Jones is a jeans brand that makes it easy for fashion conscious men to create their own personal style. In terms of design, the five lines, Originals, Core, Premium, Vintage and Tech, have different target groups and expressions.

NAMES OF CLOTHING COMPANIES IN INDIA

REALSOFT TECHNOLOGY

Company Description

Realsoft Technology is a multinational web/software/mobile app development company. We are committed to deliver very high quality services equipped with latest techniques and furnished with current market strategies, focusing entirely on customer requirements. We develop project in PHP Technology with CMS (Joomla, Magento, Wordpress, OsCommerce). We are specialized in B2B websites, portals, e-commerce websites, Real estate websites, Online MLM Software, CMS, SEO, Mobile apps and many more dynamic big projects. Realsoft Technology has started its tech voyage in the year 2008, and is now one of the best software/website/mobile app development companies in Punjab, India. Realsoft has over 4 years of offshore and onsite software product development and deployment services for the leading product companies and prestigious clients around the globe. We build and implement product range that uses advanced and cutting-edge technologies and open source frameworks that ensure quick integration across multiple channels and systems, enhance the orchestration capabilities and give a new dimension to user experience. We are currently working with the team of more than 75 + software engg. For Mobile Technology we are developing the mobile applications on different mobile platforms like Android, Windows, iphone etc. We offer efficient and cost effective solutions for big companies, small companies and the individual looking for custom web design and development. Our dedication, quality, affordable, positive approach, timely service and 4 years experience set us apart from other Web design, Development. Working Area: 1.E-Commerce Applications 2.CMS (Content Management System) 3.B2B Applications 4.Web Portals 5.Real Estate Applications 6.MLM Software (Binary, Matrix, Board, Generation, Growth, Compensation, Australian Binary Plan etc) 7.Mobile Applications (Android, iphone, Windows etc) 8.Windows Applications 9.WordPress applications 10.Joomla, Magento CMS 11.SEO (Search Engine Optimization) 12.Email Marketing 13.Internet Marketing 14.Flash Solutions with websites 15.LOGO Designing 16.Brochure Designing 17.Website Designing/Development 18.Custom Software 19.Website Content & Article Writing 20.Web Hosting

A.G. ENTERPRISES

Company Description

A company that has established it's reputation in providing the ultimate solutions for all Importers, Traders & Suppliers. Our diversified range of products meet your requirements, both in quality and price.

We are Manufacturing & Exporting of all kinds of Customized Sports Balls & Sports Wear.

Rugby Ball, American Footballs, Aussie Rule Football, Soccer Balls, Beach Volley Balls, Net Balls, Medicinal Balls, Tennis Balls, Baseball, Softball, Hurling Ball, Promotional Balls, Boxing Equipment, Cricket Equipment, Sports Wear like Cricket uniform, Rugby Uniform, Basketball uniform, Soccer Uniform & all type of Sports Accessories.

Benefits working with our Company 1. Direct Buying from Manufacturer 2. Low Prices 3. Minimum Order Quantity 25 Pc/Set** 4. 100% Customized products 5. OEM Service 6. Worldwide Door Delivery Service

TRIUMPH CORPORATION

Company Description

Triumph was founded in 2002 by two brothers Sanjay Rana and Rahul Rana with a passion for Speed Skating when they were college students. The company manufactures, imports, exports and distributes quality Roller Sport Equipment and manufactures Custom Team Sportswear. With humble beginnings the company now caters to the needs of almost every sportsperson across the world.

Triumph Skates is part of Triumph World India a multinational company which is into diversified businesses. Triumph Sportswear was founded in 2002 for a simple reason to cater to the apparel needs of over 500 skating and cricket clubs across the country. Triumph now exports to over 30 countries.

Triumph also runs a non profit organization National Skating School. The Mission Statement of NSS is to create a national competitive program for the sport of skating that encourages the creation of teams, clubs, and competitions across the country which incorporates the excitement of National and International competitive formats of Inline Speed Skating, Quad Speed Skating, Artistic Skating and Roller Hockey used at the at RSFI Nationals and FIRS World Skating Championships. During the year 2005 Triumph Corporation has sponsored 2 international size banked tracks at Pritamnagar Triumph Vellodrome Ahmedabad and DPS Triumph Vellodrome Bopal.

Triumph Apparel manufactures Custom as well as stock Team Apparel and is our latest venture. For over 3 years of research and development of the latest in fabric technologies, stitching patterns, design and print media for the sports of Cricket, Football, Basketball, Cricket Tracksuits, Cricket Hats, Cricket Caps, Cricket Helmets, Custom Basketball Apparel, Sublimated Basketball Uniforms, Basketball Jersey, Basketball Shorts, Basketball Shooting Shirts, Basketball Warm up Pants, Custom ice Hockey Jerseys, Practice ice Hockey Jerseys, Ice Hockey Warm ups, Ice Hockey Pants, Custom hockey apparel, Hockey T Shirts, Hockey Shorts, Hockey Warm ups, Custom Running, Running Base Layer, Running Jackets, Running Pants, Running T Shirts, Running Shorts, Thermal Tops, Tights, Hockey Uniforms, Hockey, Bike, Running, Gym, Yoga, Aerobics, Casual Sportswear, Corporate wear, Track Suits for Teams, Schools, Clubs, Colleges, leagues, and Institutes.Triumph has its World Headquarters in Ahmedabad India and its International marketing office in Chicago-USA.

STELLAR CLOTHING COMPANY

Company Description

Stellar Clothing Company is a fashion oriented enterprise and have emerged as a India's one of the leading Manufacturer, Exporters, Wholesale Suppliers and sourcing Agent of knitted garments and woven fashion garments like T-shirts, Polo T-shirts, Custom T-shirt, Promotional T-shirt, Printed T shirts, Round neck t-shirt, V-neck T-shirt, Slogan T-shirt, Tank Tops, Crew Neck T shirts, Fitted T-shirts, Organic T shirts, Hooded T-shirt, Sweatshirt, Pajamas, Singlets, Vests, Briefs, Boxer Briefs, Boxer shorts, Night wear, Sports wear, Track suits, Caps etc. from India.

Our best quality products & customer-oriented approach have rewarded us an upward & steady pattern of growth where we are registering 25% increase in our customer base every year.

Our Mission Our mission is to achieve wholesome customer satisfaction through best quality products & services at economical prices. We strive to make our products everyone's preferred clothing solutions.

Realiance Clothing Company

Company Description

We Realiance Clothing Company Situated in tirupur India. The manufacturer and exporter of knitted garmets. The company has more than 50 skilled employes to meet buyer requirements. We working closely to give 100% defect free garments.

RAVI EXPORTS

Company Description

We are a company dedicated to the manufacture and supply of exquisite Hand Made Paper and its converted products. Some of the papers that we work with are as follows: * Cotton Colored Paper * Metallic Paper * Banana Paper * Crinkle Paper * Silk Paper* Embroidered Paper * Lokta Paper * Tie and Dye Silk Papers * Mulberry Paper* Tshasho Paper * Deckle Edged Paper * Jute Paper * Sisal Paper * Leaf Imprint Paper * Leatherette Paper * Wool Paper * Floral Inclusions Paper * Moonrock Paper * Batik Paper Some of the speciality papers that we work with are as follows: * Silk Screen Printed Papers * Hand Embroidered Papers * Beaded Handmade Papers * Wood Hand Blocked Papers * Marble Handmade Papers * Machine Embroidered Papers * Brush Painted Papers * Flock Printed Papers * Foil Printed Papers * Embossed Papers * Dew Drop Printed Papers * Rubber Printed Handmade Papers * Cutwork Handmade Papers. . . . . . . And more * Tissue Banana Paper Our papers are suitable for origami, collage, calligraphy, rubber stamping, paper arts, book arts, decorative crafts or wrapping.

We are also manufacturing, Wine Bottle Bags, Wine Bottle Boxes, Chocolate Boxes, Favor Bags, Favor Boxes, Scrapbooking Kits, Handmade Paper Envelopes, Gift Bags, Promotional Bags, Handmade Drawing Paper, Handmade Tissue Papers, Handmade Scroll Invitations, Handmade Wedding Invitations, Handmade Paper Cards, Scroll Rods, Handmade Paper Envelopes, Deckle Edged Envelopes, Wedding Envelopes, Fabric Covered Envelopes,Paper Wine Bottle Bags, Single Wine Bottle Bags, Double Wine Bottle Bags, Decorative Paper Wine Bottle Bags, Recycled Paper Wine Bottle Bags, Eco Friendly Paper Wine Bottle Bags, Handmade Drawing Papers,Eco Friendly Drawing Papers, Recycled Drawing Paper, Deckle Edged Drawing Papers, Drawing Papers, Cotton Drawing Papers, Cotton Rag Drawing Papers, Handmade Paper for Lampshades, Handmade Paper for Lanterns, Lampshade Paper, Lantern Papers, Recycled Paper for Lampshades, Recycled Paper for Lanterns, Banana Fiber Handmade Paper for Lampshades, Banana Fiber Handmade Papers, Oil Dipped Handmade Papers, Lokta Handmade Papers, Silk Handmade Papers, Tsasho Handmade Papers, Correspondence Stationery, handmade Paper Stationery, Handmade Paper Correspondence Stationery, Stationery Sets, Customized Stationery Sets, Recycled Paper Stationery, Eco Friendly Paper Stationery, Logo Printed Paper Stationery, Printer Compatible Handmade Copy Papers, Handmade Copy Papers, Copy Papers, Recycled Copy Papers, Eco Friendly Copy Papers, Custom Made Copy Papers, Logo Printed Copy Papers, Deckle Edged Copy Papers, Handmade Paper Scroll Invitation, Paper Scroll Invitations, Scroll Invitations, Scrolls, Custom Made Scroll Invitations, Custom Printed Scroll Invitations, Boxed Scroll Invitations, Recycled Paper Scroll Invitations, Eco Friendly Paper Scroll Invitations, Recycled Paper Scroll Invitations, Scroll Rods, Plastic Scroll Rods, Wood Scroll Rods, Brass Scroll Rods, Metallic Scroll Rods, Gold Scroll Rods, Silver Scroll Rods, Scroll Rods in Metallic Finishes, Custom Made Scroll Rods, Handmade Paper Tags, Paper Tags, Recycled Paper Tags, Eco Friendly Paper Tags, Gift Tags, Custom Made Paper Tags, Custom Printed Paper Tags, Hang Tags, Apparel Tags, Clothing Tags, Jeans Tags, Paper tags for Apparel manufacturers, Paper Tags for Clothing Manufacturers, Scrapbook Papers, 12*12 Scrapbook Papers, 8.5*11 Scrapbook Papers, Handmade Scrapbook Papers, Eco Friendly Scrapbook Papers, Recycled Scrapbook Papers, Custom Made Scrapbook Papers, Kid theme Scrapbook Papers, Printed Scrapbook Papers, Flock Printed Scrapbook Papers, Embroidered Scrapbook Papers, Handmade Tissue Papers, Banana Fiber Tissue Papers, Banana Fiber Papers, Recycled Tissue Papers Eco Friendly Tissue Papers, Screen Printed Tissue Papers, Logo Printed Tissue Papers, Custom Printed Tissue Papers, Screen Printed Handmade Papers, Silk Screen Printed Handmade Papers, Printed Handmade Papers, Silk Screen Prints on Han.

INTELLISENSE TECHNOLOGY

Company Description

Intellisense Technology, ( www.intellisensetechnology.ca ) as the name suggests has an answer to all your E-commerce problems by providing intelligent solutions. Where ever you are in any part of the world, were here to build your Web sites and help you promote your business. We not only build database web sites, but also E-Commerce Sites, B2B, B2C, Job Portals as well as Web Hosting and Domain Registration.Experienced Team Of Web Designers & Web Developers Intellisense Technology often fits between big web design "consultancies" with their large financial overheads and the small, local companies that simply do not have the breadth of web skills or experience to deliver all parts of a complex solution. Our team of web project managers, designers and developers specialized in the specification, design, programming, and hosting of complex web sites and applications.

E-COMMERCE WEBSITES

Our affordable ecommerce website solutions are quick to implement and allow us to have your website online and generating revenue quickly.Online shopping is quickly becoming the number premier online activity but online shopping is not simply limited to CDs or cheap flights. Ecommerce is quickly becoming relevant to a wide-range of businesses and products and because of its 24/7 nature can offer a new, worldwide audience access to your products and services around the clock. All our ecommerce websites incorporate a shopping cart which is both secure and simple to use.

MULTI LEVEL MARKETING

Intellisense Technology has developed numerous Multilevel Marketing software applications for multiple industries. Our product is a complete solution, suitable for retail products, wholesale applications and financial services. It is designed to take care of all the multilevel marketing chain and its coherency with accounting activities. # MLM PRODUCTS : MLM web sites MLM software MLM affiliate software MLM genealogy software MLM binary software MLM matrix software MLM presentations MLM products MLM seminar presentation MLM business plan presentation MLM advertisements MLM promotions Customized Enterprise Accounting MLM Software Network Marketing MLM Software MLM Commission Tracking Software MLM Application Software

REAL ESTATE PORTAL In Real estate portals with rich functionalities for the private sellers, buyers and real estate agents to list properties for sale or rent, search in the database, show featured ads and many others. The private sellers can manage their ads at any time through their personal administration space. The product includes special functionalities for real estate agents (to list and manage multiple ads) and affiliates (to earn commissions from the earnings from property ads posted through their links)

Mobile Applications Mobile software is designed to run on handheld computers, personal digital assistants (PDAs), enterprise digital assistants (EDAs), smartphones.Wireless is a very generic term that may refer to numerous forms of non-wired transmission, including AM and FM radio, TV, cellphones, portable phones and wireless LANs. Various techniques are used to provide wireless transmission, including infrared line of sight, cellular, microwave, satellite, packet radio and spread spectrum.

Search Engine Optimization

Search Engine Optimization is the technique of optimizing a website or webpage to enable the Search Engine spiders/robots to easily read and understand the webpage content and consider it as important for relevant keyword searches. Proper SEO not only helps the webpage achieve visibility and natural SEO Ranking for the relevant keywords, but it also creates branding and exposure for your Online / Internet business and website.

QUTBI TRADING COMPANY PVT LTD

Company Description

We take immense pleasure to introduce Qutbi Trading Co. Pvt. Ltd. [QTC] and make you aware of the company, products and services.

Our Company Qutbi Trading Co. Pvt. Ltd. we is an integrated Apparels and Garments marketing, distribution and export company.

We source and market a wide range of Apparels and Garments specializing in Stock Lot Branded and Non-Branded Children Wear.

PATTAHN CLOTHING COMPANY

Company Description

We are exporters of textiles from India. Boys. Mens, childrens, ladies item. And also we are doing stocklot of all type cotton items.

SABINA INTERNATIONAL

Company Description

Sabina International, one of the most leading Leather goods manufacturer based in India(Kanpur). The company was established 2002 with a target to serve our clients with best quality products .Showing interest to this target the company has wide ranges of leather Products like Saddles, Dog Articles, Breast Plates, Girls Articles etc. We believe that quality is the key of any company success, and satisfaction of customer leads to the growth of a company. Here you will get all kinds of saddles, equestrian and other leather goods with better quality at competitive prices. We have also global presence in California (USA) and Dubai.

F S Clothing Company

Company Description

www.Onlinegarments.in was incorporated in the year 2005 with the prime purpose of delivering standardized products to our customers. We have attained an unprecedented position in the market due to our the spirited efforts. We are engaged in the manufacturing of Indian Traditional wear for women such as Kurtis, Salwar Suits, Sarees, Womens Western Dresses, Ladies Tops, Tunics , Skirts , Leggings etc. We also make Womens Casual Clothings like Ladies Tshirts and Denim jeans for women.

Our other manufacturing unit is set up to manufacture mens wear Such as Mens Shirts, Jeans & Tshirts. We are also manufacturer Sleep wears for men and women. We manufacture Ladies Nighties in wide range and patterns.

We source and supply Beach wears from India.

LEO INTERNATIONAL

Company Description

Leo International is one of India's leading Manufacturers and Exporters since 1984 of Exclusive Designers Handmade Bullion Embroideries. We also have an associated office in USA.

We are the pioneers in the field of Hand Embroideries and exclusive manufacturers for Designer workshops, fashion accessories, garment and accessories manufacturers, Home Furnishing, Military Ceremonials, Trimming Companies wholesalers and so on.

One stop source for custom made, exclusive designer choice trims and fashion accessories; Hand Embroidered Crests\Emblem, Appliques, Motifs, Buttons, Braids, Tassels etc for high fashion & decoration.

Our innovation and qualitative creations of Fashion Accessories and made ups include selective range of artistic Hand Embroidered Belts, Purses, Hair Bands, Scarves, Caps, Vests and Jackets and so on.

The items are Handcrafted and produced in different required designs and patterns with the combination on different fabrics or leather using various Beads (Glass, Wood, Imitation), Bullion, Threads, Jute, Leather Bone, Metal & Sequences/Bugles or as per any other specific requirement of the clients.

On the other hand, we also specialize in intricate three dimensional hand embroidery of the ancient art hand-embroidered products using intricate craftsmanship with the Bullion Golden/Silver wires/silken threads related to the religious groups such as,

Church Ecclesiastical/Vestment Embroideries: Various Ceremonial Regalia, Vestment Outer, Banners, Wall Panels and other specialized decoration.

Masonic Products: Shashes, Lodge Banners, Utility Boxes and other accessories.

Jewish Prayers Products/Accessories: Challah covers, Cuppah, Judia Bags, Passover Sets, Attrahs.

Christmas Tree Decorations: Various Christmas tree decoration accessories and so on.

We can do embroideries on all kinds of fabrics, may be provided by the individuals or we can also manage the same. All the jobs are subscribed under strict quality control and are a perfection masterpiece.

Our parent company S LAL ZARIWALA was established in 1950, specializing in the 3D art of Bullion wire Hand Embroidery and initially catering to the Indian Defense and paramilitary forces. Eventually, the company started exporting in 1987 for the Ceremonial military accessories and Uniform decorations. Finally expanded in the International fashion world of finest Bullion Crests /Handmade Trimmings and since we are the leaders in the field.

Our products are exported over to USA, Japan, Italy, U.K., China, Hong Kong, Middle East and other parts of the Globe.

Located in USA, our associate office coordinates delivery schedule, quality control and payments for our exclusive clients in US and Canada. Established since 2006, goes by the name of Leo Crafts Inc.

CAPITAL CLOTHING COMPANY

Company Description

Capital Clothing Company is a one-stop for your entire Textile and garment sourcing requirements from India. We offer you quality goods that fit and suit your requirements at prices that are attractive and what more, we deliver them within necessary time lines.The Capital Clothing Company works with high-qualified professional who are dedicated to serve individuals and companies in the search of different services or complete packagers in the apparel industry.

We are a professionally managed company engaged in the field of manufacturing, supplying and exporting of high quality knitted and hosiery garments. We started with a zeal and determination to redefine fashion in the industry. Standing on the grounds of style and elegance, we offer knitted and hosiery garments that are abreast of the changing international trends.

We combine marketing expertise and creative imagination to deliver designer garments with unique textures, designs and colors. Each garment is exclusively designed as per the changing fashion trends that reflect fine craftsmanship and elegance that suit the aesthetic tastes of our clients all across the globe. We serve our customers with high quality of products along with a wide range of variety of designs and fabrics.

LEAFS CLOTHING COMPANY

Company Description

We are supplying of high quality knitted garments. We started at the year of 2003 with zeal and determination to redefine fashion in the industry. We registered our company in 2009 as well as trade mark of our products, the name of CIPHER and CORAL LEAF. We are standing on the grounds of quality and style, we offer knitted and hosiery garments that are abreast of the changing trends. We combine marketing expertise and creative imagination to deliver designer garments with unique textures, designs and colors. Each garment is exclusively designed as per the fashion trends that reflected fine craftsmanship and elegance that suit the aesthetic tastes of or client's all over India. We serve our customers with high quality of products along with a wide range of variety of styles and fabrics.

BHAGWANJI & COMPANY

Company Description

Bringing forth tasty confectionery items including cream biscuits, glucose biscuits, black mint candies & toffees, lollipops, mint candies, mixed fruit candies and classy designer sarees, embroidered sarees, jari sarees, etc....

About Us Kids love to relish candies, adults consume biscuits as snacks and women wear sarees for it is the ultimate dress material suitable for all purpose and for all occasions. Bhagwanji & Co. is a noted manufacturer, exporter and supplier of variety of confectionery items such as Biscuits, Candies and Toffees in addition to an excellent collection of Sarees for women of all age groups.

Our vast product ambit covers Glucose Biscuits, Cream Biscuits, Maria Biscuits, Cream Cracker Biscuits, Wafers, Ginger Biscuits, Black Mint Candies, Mixed Fruit Candies, Fruit Candies, Milk Candies, Mix Fruit Lollipops, Milk Lollipops, Butter Lollipops, Toffees and a series of Indian Sarees, Embroidered Sarees, Jari Sarees, Designer Sarees, etc.

We hold the membership of Federation of Indian Export Organizations (FIEO) and Indian-American Chamber of Commerce and Industry (IACCI). Being an organization giving 100% thrust on export, presently our products are well received in the Gulf, countries in the African continent, American countries and several other places across the globe.

Product Range Bhagwanji & Co. manufactures, exports and suppliers a wide range of confectionery items and attractive sarees in colorful designs and patterns. Our products include:

Biscuits: Glucose Biscuits, Cream Biscuits, Maria Biscuits, Cream Craker Biscuits, Wafers, Ginger Biscuits, etc. Confectionery: Black Mint Candies, Mixed Fruit Candies, Fruit Candies, Milk Candies, Mix Fruit Lollipops, Milk Lollipops, Butter Lollipops, Toffees, etc. Sarees: Indian Sarees, Embroidered Sarees, Jari Sarees, Designer Sarees, etc.

Unmatched Quality We have a well-equipped in-house quality inspection cell where every product is tested on various parameters of quality by a team of experienced quality personnel. We use genuine input materials which are sourced from reliable agents of the industry.

Bhagwanji & Co. applies stringent quality test measures on every product before giving approval for delivery to the end users. The company also deals in world class dress materials for ladies and various types of confectionery items made specially for kids and adults. Our Infrastructure We are an organization striving to achieve the apex of successs by supplying high quality products at reasonable prices. On this regard, the work of cutting the production cost is done through installing latest machines and through optimum utilization of available resources. The workforce of the company includes food experts, designers, quality analysts, R&D staff, marketing executives, supervisors, amongst others. Our capacious warehouse is the base of frequent delivery of consignments even under emergency conditions.

JOS CLOTHING

Company Description

Exporters of Men's Clothing such as Mens Pure Silk Shirts ,Ties, which primarily includes exclusive Silk Shirts & Ties. A perfect combination of comfort and style, our range is designed as per the current trend of the fashion industry. Leveraging on our industry experience, we have been offering an exquisite range of Men Neck Ties, Silk Shirt Exclusives, Exclusive Pure Silk Ties, Silk Stripes Ties, Satin Polyester printed Ties, Pure Silk Solid Ties, Printed Ties, Jacquard Stripes Ties and Jacquard Printed Ties. Apart from these, we also engaged in supplying Dupion Silk Shirts, Silk Stripes Shirts, Printed Silk Shirts and Plain Silk Shirts. Our range is designed using high-quality fabrics which are procured from authentic vendors, after a stringent quality check. These clothes are appreciated for a number of features including quality fabrics, color fastness, fine stitching and increased strength. Marketed under the brand name J Peters, St. Peters , we are extensively supplying Silk shirts and Ties In south India and to a few Stores in U.A.E as well. In addition, our products of Silk Shirts and ties are available in best retail stores in South India.

With the support of our expert designers, we are able to design a range, which caters to the needs of both domestic as well the international market . Moreover, our products are available at competitive rates, and are known to achieve maximum customer satisfaction.

We are manufacturers of mens Pure silk shirts based in bangalore, India, we can also make womens silk Shirts. We have an extensive marketing reach in southindia, we have also export to middle east and Greece, US,U.K, Sweden. We have our own manufacturing base in bangalore, India.

Efello.com

Company Description

efello.com offering an excellent range of traditional Indian clothes like Indian designer sarees, salwar kameez, party wear salwar suit, designer wear anarkali suit, casual sarees, cotton Salwars, cotton kurti, bridal sarees, etc. Buy the Apparels online from Efello India's largest online shopping site and get access to the best brands and products at discounted prices.

Swami Samarth Export

Company Description

We are exporters of fashion garments like shirts,t-shirts-round neck & polo t-shirts in plane as well as printed. ready made garments.We are also supply bed sheets(100% cotton) in plane as well as flower printed patterns, pillow covers,cushion covers.We also supply various types of towels(100% cotton) like-bath towels,beach towels,hand towels,foot towels in all plane colors as well as in design patterns.

Carp Company

Company Description

We Are One Of The Manufactures And Exporters Of Knitted And Woven Garments From India.

We Make Garments, jeans etc..... Our Production Capacity Is Huge And Can Supply Quality Goods On Time Schedule.

ABC EXPORTS COMPANY

Company Description

We are an apparel manufacturers and exporters from chennai, India. we are strong in manufacturing mens, ladies and kids woven and knitted garments according to buyers specifications and requirementswe too have close contacts with embroidery, printing, washing vendors and can handle any special process during sample developments and in productionswe are working with minimum margins inorder to build a longlasting business relationship with global buyers by offering them our competitive quotes. we assure to deliver our products ontime with AQL 2. 50 quality standard.

CHAPTER-2

OBJECTIVES

1. To the effectiveness of digital media in the marketing of fashion apparel in India.

2. To understand the trend of demand os fashion apparel in India.

3. To formulate/design sustainable strategies of fashion apparel in India.

4. To suggest measures of fashion apparel in India.

CHAPTER-3

RESEARCH METHODOLOGY

Type Of Study:- Descriptive ResearchThe descriptive research attempts to describe, explain and interpret conditions of the present i.e. what is. The purpose of a descriptive research is to examine a phenomenon that is occurring at a specific place(s) and time. A descriptive research is concerned with conditions, practices, structures, differences or relationships that exist, opinions held, processes that are going on or trends that are evident.

Sampling Design:- Simple Random SamplingA subset of a statistical population in which each member of the subset has an equal probability of being chosen. A simple random sample is meant to be an unbiased representation of a group.

Sample Size:- 100 (On the basis of industrial rule of thumb method)Industry rule of thumb: This technique is most often used when some industry standards have been established.

Type Of Data:- Both Primary And SecondaryPrimary data are originated by a researcher for the specific purpose of addressing the problem in hand.Secondary data are data that have already been collected for purpose other than the problem at hand.

Data Collection Instruments:-Primary: QuestionnaireSecondary: Internet

Data Analysis:- SPSS 16.0 is used.

CHAPTER-4ANALYSIS OF DATA

occupation of respondent

FrequencyPercentValid PercentCumulative Percent

Validgovernment employee22.02.02.0

private employee99.09.011.0

self employed1010.010.021.0

Student7070.070.091.0

Housewife99.09.0100.0

Total100100.0100.0

From the above table, it is observed that most of the respondents are students i.e. 70%.

purchase inspiration

FrequencyPercentValid PercentCumulative Percent

ValidFriends4848.048.048.0

Family2121.021.069.0

celebrities1111.011.080.0

magazines2020.020.0100.0

Total100100.0100.0

From the above table, it is observed that 48% respondents are inspired for purchase by friends.

number of purchase during period

FrequencyPercentValid PercentCumulative Percent

Valid1-5 times per year1717.017.017.0

5-10 times per year1717.017.034.0

once a month3737.037.071.0

2-3 times a month2929.029.0100.0

Total100100.0100.0

From the above table, it is observed that 37% respondents are purchase once a month.

purchasing period

FrequencyPercentValid PercentCumulative Percent

ValidSpring44.04.04.0

Summer2222.022.026.0

Winter1212.012.038.0

no differences between these periods6262.062.0100.0

Total100100.0100.0

From the above table, it is observed that 62% respondents do not feel any differences between these periods.

total expenditure

FrequencyPercentValid PercentCumulative Percent

Validless thna 50055.05.05.0

500-10002222.022.027.0

1000-15003737.037.064.0

more than 15003636.036.0100.0

Total100100.0100.0

From the above table, it is observed that 36% respondents spend more than 1500.

respondent purchasing online

FrequencyPercentValid PercentCumulative Percent

Valid0%,never buy online4040.040.040.0

less than 10%3434.034.074.0

from 11% to 30%2424.024.098.0

from 31% to 50%22.02.0100.0

Total100100.0100.0

From the above table, it is observed that 34% respondents purchase online.

2 main criterias when purchase cloths

FrequencyPercentValid PercentCumulative Percent

Validquality and price1212.012.012.0

quality and comfort2020.020.032.0

quality and brand2323.023.055.0

comfort and brand2525.025.080.0

price and comfort1111.011.091.0

price and brand99.09.0100.0

Total100100.0100.0

From the above table, it is observed that 25% respondents see comfort and brand when purchase cloths.

habit of purchase

FrequencyPercentValid PercentCumulative Percent

Validplanned3333.033.033.0

spur of the moment3636.036.069.0

either3131.031.0100.0

Total100100.0100.0

From the above table, it is observed that 36% respondents purchases usually spur of the moment.

accessories purchase by respondent

FrequencyPercentValid PercentCumulative Percent

Validno never1414.014.014.0

sometimes4141.041.055.0

quite often2323.023.078.0

all the time2222.022.0100.0

Total100100.0100.0

From the above table, it is observed that 41% respondents buy a matching outfit item.

respondent behaviour while sales

FrequencyPercentValid PercentCumulative Percent

Validless than 10%3636.036.036.0

from 11% to 30%3131.031.067.0

from 31% to 50%2828.028.095.0

more than 50%55.05.0100.0

Total100100.0100.0

From the above table, it is observed that 36% respondents buy clothes when on sales.

shopping behavior

FrequencyPercentValid PercentCumulative Percent

Validalone66.06.06.0

family4646.046.052.0

friends4646.046.098.0

colleagues22.02.0100.0

Total100100.0100.0

From the above table, it is observed that 46% respondents shop with family and friends.

celebrities fashion labels

FrequencyPercentValid PercentCumulative Percent

Validyes3232.032.032.0

somewhat2323.023.055.0

no4545.045.0100.0

Total100100.0100.0

From the above table, it is observed that 45% respondents are not interested by celebrities fashion labels.

loyalty towards shopping

FrequencyPercentValid PercentCumulative Percent

Validalways return to same shop1818.018.018.0

try new shops5959.059.077.0

go to shops where there are special offers1515.015.092.0

other88.08.0100.0

Total100100.0100.0

From the above table, it is observed that 59% respondents try new shops while shopping for clothes.

encouragement towards new fashion and style

FrequencyPercentValid PercentCumulative Percent

Validfriend's suggestion2525.025.025.0

family suggestion1818.018.043.0

partner suggestion1717.017.060.0

a life changing event4040.040.0100.0

Total100100.0100.0

From the above table, it is observed that 40% respondents encourage to try out new fashion and style by a life changing event

shopping for apparel for yourself

FrequencyPercentValid PercentCumulative Percent

Validonce a month or less4343.043.043.0

2-3 times a month4242.042.085.0

more than 3 times a month1515.015.0100.0

Total100100.0100.0

From the above table, it is observed that 43% respondents shop once a month for apparel for themselves.

CHAPTER-5

HYPOTHESIS TESTING

H0: At the time of sales customers do not purchase matching outfit item.

H1: At the time of sales customers purchase matching outfit item.

Applying chi square test:

accessories purchase by respondent * respondent behaviour while sales Crosstabulation

Count

respondent behaviour while salesTotal

less than 10%from 11% to 30%from 31% to 50%more than 50%

accessories purchase by respondentno never1013014

sometimes14168341

quite often8410123

all the time4107122

Total3631285100

Chi-Square Tests

ValuedfAsymp. Sig. (2-sided)

Pearson Chi-Square17.671a9.039

Likelihood Ratio18.6919.028

Linear-by-Linear Association4.8381.028

N of Valid Cases100

a. 6 cells (37.5%) have expected count less than 5. The minimum expected count is .70.

From the above table, it is observed that the calculated value is more than the table value of chi square so the null hypothesis is rejected and the alternative hypothesis is accepted.

CHAPTER-6

FINDINGS

1. 70% respondents are student.2. 48% respondents are inspired for purchase by friends.3. 37% respondents are purchase once a month.4. 62% respondents do not feel any differences between these periods.5. 36% respondents spend more than 1500.6. 34% respondents purchase online.7. 25% respondents see comfort and brand when purchase cloths.8. 36% respondents purchases usually spur of the moment.9. 41% respondents buy a matching outfit item.10. 36% respondents buy clothes when on sales.11. 46% respondents shop with family and friends.12. 45% respondents are not interested by celebrities fashion labels.13. 59% respondents try new shops while shopping for clothes.14. 40% respondents encourage to try out new fashion and style by a life changing event.15. 43% respondents shop once a month for apparel for themselves.16. The calculated value is more than the table value of chi square so the null hypothesis is rejected and the alternative hypothesis is accepted.

CHAPTER-7

CONCLUSION

So till now Indian clothing had functional (protection and adornment), socio-cultural (social structure,values,sacred) roots to itself which has become an identity of the people.

Communities use clothing and external symbols to preserve their identities among the mass: as indicators of social status, martial status, origin, wealth, religion.

CHAPTER-8

RECOMMENDATIONS

1. To overcome the problem of opposite of ergonomics.2. Provide protection to textile workers.3. Work environment .4. To improve the digital marketing strategies.

CHAPTER-9

BIBLIOGRAPHY

1. file:///D:/research%20project/A%20taste%20for%20sustainable%20fashion%20in%20India%20%20%20The%20Ethical%20Fashion%20Source.htm2. file:///D:/research%20project/Apparel%20industry%20%20Ergonomics%20for%20improving%20productivity%20%20%20Garments,%20Fashion%20&%20Retail%20%20%20Features%20%20%20The%20ITJ.htm3. file:///D:/research%20project/Changing%20Consumer%20Trends%20in%20India%20-%20Blog%20by%20Venu%20Nair%20%20%20ETRetail.com.htm4. file:///D:/research%20project/Clothing%20in%20India%20-%20Wikipedia,%20the%20free%20encyclopedia.htm5. file:///D:/research%20project/Fashion%20in%20India%20-%20Wikipedia,%20the%20free%20encyclopedia.htm6. file:///D:/research%20project/Fashion%20Shopping%20Questionnaire%20-%20Market%20Research%20Survey.htm7. file:///D:/research%20project/Names%20Of%20Clothing%20Companies,%20India%20Names%20Of%20Clothing%20Companies%20Suppliers%20Directory%20on%20Alibaba.com.htm8. file:///D:/research%20project/Top%20Clothing%20Brands%20in%20India%20%20%20Brands%20-%20Priyanka%20Blog%20Thoughts.htm

CHAPTER-10

ANNEXURES

QUESTIONNAIREI, MEGHA GOYAL student of MBA 2nd semester working on a research project A STUDY OF MARKETING APPAREL IN INDIA. I request you to kindly spare your valuable time to respond the following questions.The information provided by you would be used for academic purposes and kept strictly confidential.

PERSONAL DETAILS:Name Mr./Mrs./Miss__________________________Address_______________________________________________________________________________Phone No. __________________________________Email ______________________________________Occupation(a) Government Employee (b) Private Employee(c) Self Employed (d) Student(e) Housewife

Q1.Where do you usually take inspiration for new purchases?FriendsFamilyCelebritiesMagazines

Q2.How often do you purchase a new item of clothing/accessory (bags etc)?1-5 times per year5-10 times per yearOnce a month2-3 times a month

Q3.What would be the period of the year you spend the most on clothing and accessories?SpringSummerWinterNo difeference between these periods

Q4.How much would you usually spend per month on clothing and accessories?Less than 500500-10001000-1500More than 1500

Q5.What is the percentage of clothing and accessories purchases that you buy online?0%,Never buy onlineLess than 10%From 11% to 30%From 31% to 50%

Q6.What are your 2 main criterias when purchasing clothing?QualityPriceComfortBrand

Q7.Are your purchases usually planned or spur of the moment?PlannedSpur of the momentEither

Q8.When purchasing a new item, do buy a matching outfit item? (shoes, hat, bag, coat)No neverSometimesQuite oftenAll the time

Q9.What percentage of the clothes you buy are bought when on sales?Less than 10%From 11% to 30%From 31% to 50%More than 50%

Q10.Who do you mainly shop with?AloneFamilyFriendsColleagues

Q11.Are you interested by celebrities fashion labels?YesSomewhatNo

Q12.When shopping for clothes, do you:

Always return to same shopTry new shopsGo to shops where there are special offersOther

Q13.What would encourage you to try out new fashion and style?Friends suggestionFamily suggestionPartner suggestionA life changing event

Q14.How often do you shop for apparel for yourself?Once a month or less2-3 times a monthMore than 3 times a month

CHI SQUARE TABLE