meghan messenger, 09/14, new york - sales and traction
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8/20/2019 Meghan Messenger, 09/14, New York - Sales and Traction
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Sales & Traction17 Years of Learning What NOT to do, in order to Learn what TO do.
October 14, 2015
@meghanmess
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Desperat
ion
2
KEYS TO SUCCEED N! N S"LES#
@meghanmess
don$t %eDESPERAT
E
LISTENwith e&'ath(
Listening
8/20/2019 Meghan Messenger, 09/14, New York - Sales and Traction
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)
DES*E+"T ON
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Started in Lo-a Sa es/ 1000
UST – give it 1 st
ming bac to it
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i t Ne3t 4 &'$s 5er-hant Networ6
1!! Coporations" 1!! #illion$Cons%mers8ia Cor'orations 9 ":nit( !ro 's
!"!!! $ #erc'antsCo&&er-e 5ar6et' a-e
;irewa
*rote-teddata%ases
Cor'oratese- rit(
Corporate Clients(0<= of ;ort ne 1<<
7<= of ;ort ne 1<<<1<<6> S&a sinesses
Press Coverage
8/20/2019 Meghan Messenger, 09/14, New York - Sales and Traction
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Strategi- *artnershi's
@meghanmess
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DON$T E DES*E+"TE
7
)ILL T*P *) )UNNEL++vs obsessing on t'e bottom onl, creates
-esperation++& inabilit, to close
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@
". COLD C"LL N! is i6e going to the !Y5 D E S P E R A T I * N
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. + TU"LS winning is determined in your SETUP
0
ENER./ #ANA.E#ENT0)atig%e ma es co ar-s o2%s all+3
– 4ince Lombar-i
#*N56EDStart Strong
++7%il-#oment%m
SELL SELLSELL
Lea-s" *t'erSt%8
D E S P E R A T I * N
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C. D ;; CULT AUEST ONS ma e it a game, get good at it
1<
C A N I 4 I S I T / * U R
* ) ) I C E S 9
CAN I .ET ADISC*UNTED RATE9
D U
E D I L L I . E N
C E 9
C A N I T A L : T * / * U R
C L I E N T S 9
6 ; * E L S E I S
7 U / I N . 9
6;* ARE /*URC*#PETIT*RS9
CAN I ;A4EE<CLUSI4IT/9
D E S P E R A T I * N
@meghanmess
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D. * *EL NE wor bac wards
11
Start at bottom
A7C t'e list
Start it' C=s
Can a8or-
to practice &lose
Priorit, ClientSi>e o2
Co+
A 5et ife <,<<<
A "onB ewitt )<,<<<
A " State )<,<<<
A Tho&son +e ters )<,<<<
A + S 2 ,<<<
A ngerso +and 2 ,<<<
7 E3e is 1 ,<<<
7 We star 12,<<<
C *ro% i d o dings n- 7,<<<
C a-6+o-6. ,<<<
D E S P E R A T I * N
@meghanmess
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!ET ST"+TED
12
#otivation vs+ Action !ohn "urns, author # $sycho%ogist
6'ere -oes motivation come 2rom9 6'at comes ?rst" motivationor action9
f (o said &oti8ation, (o &ade an e3-e ent, ogi-a -hoi-e.Unfort nate (, (o $re wrong.
5oti8ation does not -o&e rst, a-tion a wa(s does Yo ha8e to 'riðe ' &'. Then (o wi %egin to get &oti8ated, and the F ids wi Fow
s'ontaneo s (.
)irst( Action Secon-( #otivation T'ir-( #ore ActionGthen %a-6 to se-ondH
D E S P E R A T I * N
@meghanmess
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L STEN N! W T E5*"T Y
1)
People b%, it' t'eir ;EARTS7ac it %p it' t'eir 7RAINS
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1
". T E I1J OU+ 5EET N! +ULE
@meghanmess
L I S T E N I N .
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. KNOW T E *+O LE5 to bui%d creds
1
T'e, 'ave a problem t'at nee-s toget solve-+
&hat is that $rob%em on their des today'
Case st%-ies o2( s%ccess & 2ail%reswhat are they rea%%y thin ing' &hat are the issues'
L I S T E N I N .
@meghanmess
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C. TO EN!"!E, YOU 5UST D SEN!"!E
1?
L I S T E N I N .
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D. "CT E L STEN N!, 5"KE T E5 ;EEL E"+D
17
Repeat bac 'at ,o% 'ear-(n your own words, ma e them )ee% heard
C%riosit, is a m%scle" e@ercise an--evelop it
*ou can become +ery good at this in a%% $%aces o) your %i)e
L I S T E N I N .
@meghanmess
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!O ;O+ LO E 9 5"++ "!E, NOT 1JN ! T ST"ND
1@
L I S T E N I N .
8/20/2019 Meghan Messenger, 09/14, New York - Sales and Traction
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10
N SU55"+Y
A+ Col- Calling is li e going to t'e g,m7+ Rit%als( 6inning is -etermine- in ,o%r set %pC+ Di c%lt B%estions( #a e it a game" get goo-D+ Pipeline( or bac ar-s
.et Starte- Action lea-s to #otivation
don$t %eDESPERATE
LISTENwith e&'ath(
A+ 15;o%r meeting r%le( min listening" 1 min7+ :no t'e Problem
C+ To engage ,o% m%st -isengageD+ Active Listening( #a e t'em 2eel 'ear-.o 2or Love & #arriage Not 15Nig't Stan
@meghanmess
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Than6 Yo
A estionsB+ea-tionsB;eed%a-6/twitter/ M&eghan&ess