meghan warby, james topham & ryan taylor - real social media success stories
DESCRIPTION
Charities and nonprofits around the world are experiencing amazing success with social media – find out how you can too! In this workshop you’ll learn about organizations that did it right, including: - War Child Canada and their “Be A Hero” Twitter campaign that supported the release of the Heroes album, as well as their highly successful viral campaign, “Help Child Soldiers” - The Canadian Cancer Society’s online customized high-end jewelry campaign - The Daily Bread Food Bank’s successful holiday season’s hohoTO fundraiserTRANSCRIPT
Canucks onlineCNW/Leger 2009
49% use social media once/day
40% talking to /learning from specific organizations
25% feel better about organizations that are engaged
55% trust websites
63% of 18-34
29% of 35-54
Ryan Taylor
James Topham
War Child
Digital Footprint
WarChild ‘Do Nothing’ Video
FTJCo Photo Montage
Results
Results
