Melaleuca vs. MLM

Why Melaleuca is a Different Kind of Company!!

Executive Director

Lorraine Debusschere

• We do word of mouth advertising

• We have a work from home business

• We do presentations

• We earn commissions based on a Multiple Referral Organization.

That is where the similarity ENDS !!!

Why We Look Like MLM

Melaleuca Business Model: Consumer Direct Marketing

Consumer Driven: Alternate Shopping

Concept – just Switch Stores !!!

Melaleuca is a manufacturing company that

competes for market share with other top

manufacturing companies like:

• Proctor & Gamble

• Johnson & Johnson

• Centrum & One-A-Day

• Gatorade, Slim-Fast, Atkins

• Clinique, MAC, Lancome, Estee Lauder

MLM Companies:

• Rely on a few “sensational” products such as juices,

magnets, jewellery, diet cures, wrinkle creams, etc

that people really don’t need. New money required to

purchase.

Melaleuca:

• Over 300 necessary products that people need

and use every day – true value and benefits

• No new money spent as we are all buying these

types of items somewhere.

• Real people buying real products they really need

• Often require their people to buy large inventories to start their business – “front end loading”

• large quantities of product purchases required each month to collect bonuses.

Melaleuca :

• Customers buy what they will consume for that month. Simply switch stores.

MLM Companies:

• Most require reselling of inventory for retail profits.

Melaleuca:

• No one sells products – no home parties, no inventory, no delivering, collecting money.

• All customers do their own shopping either online or by phone – delivered to their door

• Pay sales tax on wholesale – not retail

MLM Companies:

MLM Companies:

• Products are usually priced several times higher than

they are really worth.

• $40. bottle of juice can be purchased at health food

store for $10.

Melaleuca:

• Products are competitively priced and better value

than grocery store brands.

• Show actual price comparisons in our presentation

• Could compete in a store front

MLM Companies:

• Often use celebrities or unfounded gurus with

dubious credentials to “hype” products with little or

no documented independent science.

• False promises – both in product and/or business

Melaleuca:

• Develops and sells products based on sound,

documented science. Developed by strong

Research & Development staff with scientists &

PhD’s from reputable universities.

• Competing with grocery store products.

• Marketed person to person from personal

experience

• “First In” wins, “Last In” loses – hype “ground floor”

opportunity with high risk, high inventory & high

prices.

• Those at the top make most of the money.

• Everyone out for themselves.

Melaleuca:

• Proven track record of over 25 yrs, BBB Torch Award.

• Based on sound business principles and our

Compensation Plan rewards those who help others.

• Anyone can succeed - anytime

MLM Companies:

• Re-Order rate = Avg. 12-15% • 200-400% Attrition – not enough value to hold

customers • 95% are Business Builders

Melaleuca : • Re-Order rate = 95% From loyal customers who

choose our brand each month – CREATES TRUE RESIDUAL INCOME.

• 88% are just customers • 12% are Business Builders • Build a business to last a lifetime

MLM Companies

• Often the majority of income for top leaders is derived from the sale of training materials sold to “downline” and from motivational seminars and rallies – NOT from actual compensation plan.

Melaleuca: • Protects Marketing Executives by prohibiting

individuals from producing or marketing their own materials to an organization

MLM Companies:

MLM Companies:

•Many have “volume lines” or online access to check group

volumes at month end so distributors can order “extra”

products to qualify for bonuses or the next “level” if their

volume is short. “You too can become garage qualified –

add to your already huge inventory”

Melaleuca:

•Does not have a “volume line”

•Commissions paid on actual real product

purchases not people “buying” advancements

What we do:

• “We educate the consumer on the value

of our brand and help them switch

stores for higher quality, better value

products without spending any extra

money or any new money…

• And, we allow our customers to become

business partners and compete for

market share against other major

manufacturers.”

Where do you want to shop???

Do you want to continue buying from the

corporate giants – Walmart, Costco,

Superstore, Safeway, Sam’s Club, etc. ??

Or support the “little guy” and bring more

profits back to your community??