Design Deliverables & A Dose of Inspiration

(AKA a guide to never ever using Papyrus ever)

Melissa Crain Owner/Designer/Developer @New Skin Media melissa@newskinmedia.com

What makes good web design?

• “Good Design” is a subjective term • Good practices include

– Precedence (Guiding the eye): position, color, contrast, size, design elements

– Spacing: text, padding, white space – Navigation – Typography: font style, sizes, spacing, line length,

color – Alignment – Consistency

Good or Bad Design?

Good or Bad Design?

Good or Bad Design?

Intuitive Content Strategy

• PLAN: Make detailed Site Map / “wire frame” before you ever open Photoshop

• Make sure you and your client are on the same page as far as expectations

• Keep end user’s interests in mind (goal oriented, clear call to action)

• Easy, intuitive, streamline, seamless

Know Your CSS: Abilities & Limitations

Know Your CSS: Abilities & Limitations

Know Your CSS: Abilities & Limitations

http://www.css3.info

Making a Site Personal

• Take the time to get to know your client • Incorporate personal things into the design

where you can • Handwritten Signatures, Brick & Mortar

Colors, Design Details