Lean Product Management

Melissa Perri melissaperri.com

@lissijean | #agileOTB

Voice of the customer

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Define Design Develop Deploy

Traditional Product

Development Cycle

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Define Design Develop Deploy

Traditional Product

Development Cycle

Some customer interaction Very little customer

interaction

Most customer interaction

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DO NOT WANT@lissijean

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Define Design Develop Deploy

Traditional Product

Development Cycle

Pivot

There’s a reason why they’re called

assumptions.@lissijean

Risky Business

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Build

Measure

Learn

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As a product manager…

“I’m here to save the day.”

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LEARNING

I

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Traditional PM• Determine new features and product vision

• Gather business requirements

• Get stakeholder buy in

• Write out specs and user stories for developers

• Manage product roadmaps

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Focus on the problem.

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Traditional Product Manager Lean Product Manager

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A Lean PM works towards a goal instead of building arbitrarily…

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Screenshot of the site

Increase Customer Engagement

team Goal

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A Lean PM explores problems rather than gathering requirements…

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Managing Stakeholders

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User

Stories?

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Jobs to be done.

When _____ , I want to _____ so I can ______.

motivation expected outcome

situation

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As a user, I can save items to a wishlist so

that I can buy them later.

When I find a product I like but I’m not ready to buy

yet, I want to save the product for later, so I can

quickly come back and purchase it without

searching again.

User Story

Job Story

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When I am shopping on your site, I want to know the expert

is real so I can trust that the product is good.

problem

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A Lean PM experiments instead of building preconceived solutions…

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Product Roadmaps?PRODUCT

ROADMAPS

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Q4 Product Roadmap

Google Maps Integration

2 months

3 Devs

ROI: High

Mobile App

Homepage Redesign

3 months

2 Devs

ROI: Med

1 month

3 Devs

ROI: Med

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The Problem Roadmap

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Will customers buy if we post an expert’s personal

message in the feed?

experiment

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A Lean PM involves the whole team instead of working alone on PM island…

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Developer

Product Manager

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Increase Customer Engagement

team Goal

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When I am shopping on your site, I want to know the expert

is real so I can trust that the product is good.

problem

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Will customers buy if we post an expert’s personal

message in the feed?

experiment

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3X OPEN RATE 2x REVENUE

outcome

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Saved

$77,000@lissijean

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Saved

1600 hrs@lissijean

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Saved

1600 hrs@lissijean

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(that’s 8 weeks)

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What does success look like?

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lean Product ManagerRole and responsibilities:

• Discover customer problems through constant customer interaction and feedback.

• Deliver high customer value by running experiments to solve those problems.

• Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy.

• Involve developers & stakeholders during ideation of the product.

• Manage the Problem Roadmap, focusing on your KPIs.

• Report data and lessons from experiments to the rest of the company.

Apply Now@lissijean

Deliver extreme

value to the customer.

@lissijean

Melissa Perri melissa@produxlabs.com !produxlabs.com melissaperri.com !! @lissijean

Melissa Perri melissa@produxlabs.com !produxlabs.com melissaperri.com !! @lissijean