Melissa Y. Winkler8 Drake Road l Newton, NJ 07860 l Phone: 973-534-7061 l melissaywinkler@gmail.com

Professional ExperienceSpa Director, 8/2010 to PresentREFLECTIONS SPA at GRAND CASCADES LODGE4 Star Spa within 4 Star Resort

Spa and Wellness Service

This position incorporates overseeing all aspects of running a business. Areas include focusing on corporate/group coordination, billing/accounting of the overall spa financials, schedules of 50+ individuals of 3 departments, inventory and ordering sufficient supplies on a monthly basis, marketing to increase appointment sales, and customer relations and retention. There is a heavy emphasis on training, motivating, increasing sales, and furthering the development of the spa itself.

Selected Accomplishments

• Increased revenue by 5-10% annually.• Introduced several new product lines to increase retail sales by 10-12% annually.• Corporate coordination with various fortune 500 companies.• Developed an effective standard operating procedure and manual for training new staff.• Developed several forms to increase accuracy of billing and phone sales, as well as accurately

tracking all customer comments and complaints.• Reformatted revenue reporting documents to be more efficient in time management for

Reflections and sister spa Elements, reducing time from 2.5 hours to 15 minutes.• Established basis for reviewing and comparing weekly capacity, to determine available growth

potential.• Reformatted Payroll to be completed more quickly, reducing time from 2 hours to 45 minutes

for Reflections and sister spa Elements .

Part Time Business Manager , 6/2002 to Present

ABC CHIMNEY SWEEPProfessional Service Company

This part time position entails the management of business operations focusing on the creation and execution of advertisements and marketing materials, answering phones, scheduling appointments, registering certification meetings, inventory ordering, uniform design and ordering, website management, organization and collection of accounts receivable, data entry, year-end financial balancing, monthly tax computation, and bank deposits.

Selected Accomplishments:

• Developed and launched direct marketing campaign; this campaign was designed to fight sales decrease from economic downturn.

• Collect and analyze service evaluation surveys on a by appointment basis and monthly review.

• Customer service calls for customer retention and repeat service scheduling.

• Co-creation of website.

• Developed “Retirement Sale” marketing campaign (currently in progress)

Marketing Consultant, 2/2010 to Present

INDEPENDANT

Volunteer Marketing Consultant

Volunteer consultant for nonprofit organizations to identify goals and devise a marketing plan to reach those goals.

 Owners Assistant - Marketing Assistant, 5/2003 to 10/2008AUTHENTIC PIZZA AND PASTA Restaurant

My position at this company was nonspecific, it was to do whatever was necessary of me including various tasks and positions that required me to focus on customer satisfaction and training staff, creating and designing marketing materials/restaurant displays, waitressing, delivery, hands on renovations, specials and customer promotion development, and assisting the owner with managerial tasks.Selected Accomplishments:

• Created repeat customer promotions to increase retention and referrals.This included the creation and production of coupons, direct mailers, and door hangers.

• Designed Logos, uniforms, in-store print ads and promotions, and menus.

• Trained new staff and implement shift change task list.

• Performed many executive tasks at the owners request that he was not available to do himself.

• Participated in renovations prior to restaurant opening and throughout the time working there.

Customer Service/Child Care, 9/1998 to 2/2003OLYMPUS GYM Leading fitness center in the local community 

EducationRAMAPO COLLEGE OF NEW JERSEY – Mahwah, NJBachelor of Science, 5/2008

• Major: Business Administration l Concentration: Marketing

• GPA: 3.54 l Graduated with Honors

CENTENARY COLLEGE – Hackettstown, NJ

• Major: Psychology l Minor: Business Administration

• GPA: 3.8

SUSSEX COUNTY COMMUNITY COLLEGE – Newton, NJ

Associates of Arts, 12/2004

• Major: Liberal Arts l Graduated with Honors

• GPA: 3.6

TechnologySoftware:

MS Office (Word, Access, Excel, PowerPoint, Publisher) Northwind Maestro Systems Quick Learner - ex. learned Maestro in 2 week, which normally takes 1.5 monthsQuickBooks - Basic Skills

Awards/Inductions• Phi Theta Kappa: International Honor Society - 12/2003

• National Deans List – 12/2003

• Completion of the Eric Weiss Excellent Service Certification

Melissa Winkler ● (973)534-7061 ● Available for Relocation