member collaboration, micro-volunteerism, social mentoring, inbound marketing and more…
DESCRIPTION
Facebook and other social media vehicles are perfect for the new focus some associations have employed using micro-volunteerism. Andy will bring case studies of how Associations have harnessed the discrete “moments” volunteers have, and tips to help you harness your social media tycoons. Andy will look at the top disruptive technology trends against which association execs need to guard. Additionally, he will give examples of “social mentoring” that you can employ as you develop your own, next generation speaker bureau and expand your chapters/ components as a critical part of your technology driven communications strategy. Finally, see how all these innovative technologies blend together to form the foundation of your content marketing initiatives and the measurable results you can expect. Andy Steggles President & Chief Customer Officer Higher LogicTRANSCRIPT
Member Collaboration, Micro-Volunteerism,Social Mentoring, Inbound Marketing and
more…Andy Steggles – President & Chief Customer Officer
Twitter: @asteggles
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ABOUT HIGHER LOGIC• 6 Years Old• 55+ Staff• Private (no funding, no debt)• 100,000+ Communities• 15m+ Users• 400+ Associations• Incredible Integration• Strong, private company • Awesome clients• Voted one of the “Top 50 Places to Work” (Washingtonian Magazine)
WHAT IS COMMUNITY?
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YOUR MEMBERS WILL THANK YOU FOR IT!
• Feeling of inclusion• Anytime ability to collaborate • Searchable access to resources
and documents• Committee workspace• Easy to use – access via website,
email and/or mobile• Helps them do their jobs better
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TYPES OF COMMUNITY
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SPECIALINTEREST GROUPS
Types of Community:
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COMPONENTSTypes of Community:
MEETINGSTypes of Community:
INTRANETSTypes of Community:
Intranets
BLENDED LEARNING
Types of Community:
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www site integration
Social Mentoring
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Micro-Volunteerism
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Seeking: 55th Annual Meeting - Fitness Track Yoga Instructor
Type of Opportunity: Open Call for VolunteersApplication Deadline: 7/5/2013Interest Area: Membership EngagementContact: Alissa Brower Time Commitment: Quick Task (less than a day)Travel Required: No travel required Volunteer Category: Onsite Conference VolunteerLevel of Effort: Simple taskNo. Of Applications Accepted: 2Description:
ENGAGEMENT=
INBOUND MARKETING
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AIA MISSION: RAISE AWARENESS OF INDUSTRY
Open or Closed?
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RECOGNIZING Engagement
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MEASURING AND RECOGNIZING
Recognition…
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RECOGNITION: WALL OF FAME
EngagementMeasurement & Benchmarking
• X-Large: 100k+• Large: 50 to 99k• Medium/Large: 20k to 49k• Medium: 5k to 19k• Small/Medium: 1.5k to 4k• Small: 0 to 1.4k
SIZE CATEGORIES
• Example: Total Users who have a photo AND a bio:• XL (> 100k Members)• SHRM - 1,492 (0.596% of Users)
ASHA - 1,333 (0.726% of Users)• M/L (20k to 49k Members)• SFN - 4,012 (2.182% of Users)
MPI - 2,422 (11.477% of Users)
• S (0 to 1.4k Members)• NGO Connect - 296 (20.728% of Users)
REAMP - 280 (32.037% of Users)
POINT IN TIME STATS
Total Members who have posted a discussion message in the last year
• XL ASHA - 4,622 (2.57%)• M ASAE - 2,780 (12.53%)• S ACA Planners - 150 (64.93%)
Engagement = Satisfaction• Case Study: ASAE 23,000 Members 13,000 Active within Collaborate 80% Retention Rate 3.81 Member Satisfaction Score (FY13) 1.5 FTEs for Community Management• “Members who are active within Collaborate are
23% more likely to recommend ASAE” (Source: ASAE Research Department)
Engagement Strategies• Profile Completeness – Shamification• LinkedIn Strategy – Migrate Engagement• New Members – Introduce Yourself
– Change your onboarding process to emphasize community
• Embrace Non-Members• Don’t Over-Segment• Open the Conversation (or some of it) – SEO• Auto-Login & Email Contributions
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“Approximately 61% of newcomers received a reply to their initial post, and those who got a reply were 12% more
likely to post to the community again.”
- Elisabeth Joyce and Robert E. Kraut (2006)
Questions?
Contact info
– Andy Steggles– [email protected]– @asteggles– #HigherLogic
• Thank you for your participation!
Discussions: Unique Threads vs. Thread Creators (2013)
• (XL) ASHA - 7265 (4%) Threads/ 2819 (2%) Creators• (L) NAIS - 2093 (3%) Threads/506 (1%) Creators• (M/L) ASAE - 6088 (27%) Threads/1904 (9%)
Creators• (M) IAAPHQ - 9376 (47%) Threads/1693 (9%)
Creators• (S/M) ASOA - 3297 (117%) Threads/611 (22%)
Creators• (S) ACA Planners - 1834 (461%) Threads/135 (34%)
Creators
Other ENGAGEMENT STATS• MGMA• # of Members : 22,560
# of Postings: 1382 in last 30 days 16,586 in last year
• ASCRS• # of Members: 9,865
# of Postings: 633 in last 30 days 8263 in last year
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0.73 Postings P/P in Last Year
0.83 Postings P/P in Last Year
Ratio of Members to Postings
• ILTA• # of Members: 17,491
# of Postings: 1099 in last 30 days 13,563 in last year
• FPA• # of Members: 23,051
# of Postings: 534 in last 30 days 5268 in last year
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0.77 Postings P/P in Last Year
0.22 Postings P/P in Last Year
• NSA Connect• # of Members: 10,710
# of Postings: 2200 in last 30 days 17,189 in last year
• ASAE• # of Members: 20,000
# of Postings: 932 in last 30 days15,474 in last year
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0.77 Postings P/P in Last Year
1.60 Postings P/P in Last Year
• HUG• # of Members: 2,006
# of Postings: 474 in last 30 days 3,695 in last year
• CRMUG• # of Members: 7,675
# of Postings: 199 in last 30 days 2,380 in last year (avg)
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0.31 Postings P/P in Last Year
1.84 Postings P/P in Last Year
• HCCA• # of Users: Approx. 10,000
# of Postings: 627 in last 30 days 5,698 in last year
• Google Indexed Pages: 39,800• SCCE• # of Users: Approx 5,000
# of Postings: 627 in last 30 days 5698 in last year
• Google Indexed Pages: 31,300– SCCE Result: Double Digit Yearly Growth since 2008
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1.13 Postings P/P in Last Year
0.56 Postings P/P in Last Year
