member meeting | 31015 | annie longsworth
TRANSCRIPT
The Art & Science of Communicating
SustainabilitySustainable Brands Corporate Member Meeting
Las Vegas – 3.10.15
Why communicate sustainability?
• Build customer loyalty
• Demonstrate innovation
• Show ROI
• Share progress
• Education/behavior change
• Competitive advantage
• Employee pride
Confidential – Not to be repurposed without Permission
Some things to think about
• Use your unique channels
• Make it look (and feel and be) easy
• Let the consumer be the hero
• Align with personal values
• Transparency is today’s currency
• Sexy and funny are still unexpected in this category
• Create an experience
Confidential – Not to be repurposed without Permission