member value technol ogy gap...technology expectations by offering high quality technology...

MEMBER VALUE AND TECHNOLOGY GAP We surveyed more than 1,000 association members and 400 association staff representatives to examine the gaps that exist between member value and association technology Tech helps me be more efficient Tech has transformed the way I live my life for the better Tech makes life more fun I would feel lost if I forgot my smartphone at home Whenever my phone rings or buzzes, I feel I must check it I am always on my smartphone Earning certifications online Social networking sites Online training Online forums Purchase products online Live chat Webinar/ webcast Job boards Blog/online magazine Mobile app 64% Of Members would feel lost if they forgot their smartphone at home 34% Of Members feel their organization does an excellent or very good job with their mobile app 49% Of Pros say they have invested in mobile solutions; 25% are planning to 16% Of Pros feel their mobile app is excellent or very good 56% Enhance the member experience 36% Attract new members 29% Improve business process efficiency 27% Grow revenue 21% Deliver consistent and stable IT performance 20% Improve efficiencies through automation Members’ outlook on technology Associations’ outlook on the future Biggest gaps in member digital experience Will invest heavily in new/better tech Of Pros feel technologically prepared for the future Of Pros feel technologically prepared to meet member expectations Job opportunities, credentials, and training are among the top reasons members join professional organizations, but performance is not as high as it could be. Top business objectives that leadership looks to address with technology (According to IT) The mobile divide Closing the gap between member value and technology 1 Level up your technology around online training, certifications and credentials, and job boards will not only increase member satisfaction but will also have the added benefit of driving non-dues revenue. 3 Be prepared to meet members technology expectations by offering high quality technology experiences. 2 Emphasize mobile by offering the entire member journey on mobile by making sure that each experience is mobile responsive and works well on any device. Find out more about the study at communitybrands.com/digitalevolution 80% 09:00 AM NEXT Remember me Forgot password ONLINE REGISTRATION LEVEL UP THE

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Page 1: MEMBER VALUE TECHNOL OGY GAP...technology expectations by offering high quality technology experiences. 2 Emphasize mobile by offering the entire member journey on mobile by making

MEMBER VALUE AND

TECHNOLOGY GAPWe surveyed more than 1,000 association members and 400 association staff representatives

to examine the gaps that exist between member value and association technology

Tech helps me bemore efficient

Tech hastransformed the way

I live my life for the better

Tech makeslife more fun

I would feel lost if I forgot my smartphone at home

Whenever my phone rings or buzzes, I feel I must check it

I am always onmy smartphone

Earningcertifications

online

Socialnetworking

sites

Onlinetraining

Onlineforums

Purchaseproducts

online

Live chat

Webinar/webcast

Jobboards

Blog/onlinemagazine

Mobileapp

64%Of Members would feel

lost if they forgot theirsmartphone at home

34%Of Members feel their organization does an excellent or very good job with their mobile app

49%Of Pros say they have

invested in mobile solutions;25% are planning to

16%Of Pros feel their mobile app is excellent or very good

56% Enhance themember experience 36% Attract new

members 29% Improve business process efficiency

27% Growrevenue 21% Deliver consistent and

stable IT performance 20% Improve efficienciesthrough automation

Members’ outlook on technology

Associations’ outlook on the future

Biggest gaps in member digital experience

Will invest heavilyin new/better tech

Of Pros feel technologicallyprepared for the future

Of Pros feel technologicallyprepared to meet memberexpectations

Job opportunities, credentials, and training are among the top reasons members

join professional organizations, but performance is not as high as it could be.

Top business objectives that leadershiplooks to address with technology

(According to IT)

The mobile divide

Closing the gap between member value and technology

1Level up your technology around online training, certifications and credentials, and job boards will not only increase member satisfaction but will also have the added benefit of driving non-dues revenue.

3 Be prepared to meet members technology expectations by offering high quality technology experiences.

2Emphasize mobile by offering the entire member journey on mobile by making sure that each experience is mobile responsive and works well on any device.

Find out more about the study at

communitybrands.com/digitalevolution

80% 09:00 AM

Remember me

Forgot password

ONLINE REGISTRATION

LEVEL UP

THE

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