membership by section publishing office - wt … · 1/8 page 2-1/4 x 12-1/5” tabloid insert...

2018Media Kit

ADVERTISING OFFICE

The Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899, Fax (443) 512-8909www.wt-group.com

David BakerNational Sales ManagerExt 105 | [email protected]

Kelley RussellNational Sales Manager(214) 704-4628 | [email protected]

Rhonda TruittClassified Sales ManagerExt 106 | [email protected]

Roland KevePrint Production ManagerExt 101 | [email protected]

PUBLISHING OFFICE

American Urological Association1000 Corporate BoulevardLinthicum, MD 21090Tel (410) 689-3700www.auanet.org

Deborah PollyExecutive Editor, AUANews

AGENCY & ADVERTISER REQUIREMENTS

AUA reserves the right to approve all ad creatives that will run on any AUA print or online publications. AUA reserves the right to reject any creative that does not follow AUA’s specifications.

Table of ContentsClick the links above to jump to the desired page

AUANews Opportunities

Display advertising

Preferred position advertising

Classified advertising

Digital Edition

AUA Opportunities

Website advertising

NetNews email advertising

Policy & Advocacy Brief email advertising

Practice Managers’ E-News (PM E-News)

Annual Meeting Opportunities

Website advertising

MEMBERSHIP BY SECTION (22,696 TOTAL/14,294 DOMESTIC)

Section Voting Total

Mid-Atlantic 1,040 1,381

New York 828 1,114

New England 611 798

North Central 1,763 2,422

North Eastern 633 939

Southeastern 2,326 2,842

South Central 1,661 2,277

Western 2,018 2,491

Western

MidAtlantic

New York

New England

SouthCentral

NorthEastern

NorthCentral

SouthEastern

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AUANews, the official newsmagazine of the American Urological Association (AUA), written for urologists by urologists, is provided to members as a benefit.

AUANews features current, highly relevant, cutting-edge news of practical value to urologists while also serving as a vehicle for prompt and current communication between the AUA and its members. Urologists who are experts in the field are invited to submit articles on clinical as well as socioeconomic topics. Time from submission to publication is two to three months.

Frequency: Monthly.

Mail class: Periodicals postage.

Circulation: 14,267

AUANews Print Advertising

RUN OF BOOK (ROB) B/W RATES

Frequency Tabloid 1/2 page Island 1/4 page 1/8 page

1x $5,530 $3,920 $3,920 $1,835 $1,320

3x $5,455 $3,865 $3,865 $1,800 $1,265

6x $5,340 $3,795 $3,795 $1,755 $1,215

12x $5,185 $3,700 $3,700 $1,725 $1,160

24x $5,030 $3,670 $3,670 — —

36x $4,870 $3,630 $3,630 — —

48x $3,970 $3,470 $3,470 — —

60x $3,565 $3,125 $3,125 — —

INSERT RATES

Frequency 2 page island 4 page island

1x $9,155 $18,375

3x $9,045 $18,150

6x $8,925 $17,905

12x $8,695 $17,385

24x $8,605 $17,210

36x $8,525 $17,020

48x $8,165 $16,350

60x $7,360 $14,725

Larger units, gate-folds, tip-ins, diecuts: Rates upon request.

Back-up Rates: 1/2x earned B/W page rate. Larger units, gate-folds, tip-ins, die cuts: rates upon re-quest. Special handling charges, etc., for unusual insert handling, rates upon request.

COLOR RATES (PER PAGE)

Standard $1,300

Matched $1,400

3/4 Color $3,200

COVER TIP

COVER/PREFERRED POSITION RATES*

Cover tip $22,000 Gross

2nd cover Earned + 25%

3rd cover Earned + 25%

4th cover Earned + 50%

Center spread Earned + 25%

*Adding PI pages additional cost of $2,500. All contracts are non-cancellable, 10% penalty applied.

CLOSING DATES*

Issue Date Space Material Inserts

January 12/6 12/15 12/22

February 1/11 1/17 1/23

March 2/13 2/19 2/23

April 3/9 3/15 3/22

May 4/9 4/18 4/26

June 5/11 5/16 5/25

July 6/8 6/14 6/22

August 7/6 7/13 7/23

September 8/8 8/15 8/24

October 9/7 9/13 9/21

November 10/5 10/12 10/19

December 11/5 11/12 11/21

*Cancellations cannot be accepted later than one week after space reservation date. Any issues above in blue contain AUA Annual Meeting coverage.

AGENCY COMMISSION: 15%

Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are noncommissionable.

EARNED RATE DISCOUNT POLICY

Given to advertisers based on advertising frequency within a 12 month period. The earned rate is determined by the number of insertions. A spread amounts to two insertions; full pages and fractional pages count as single insertions; each page of an insert counts as one insertion.

Frequency rates are based on insertion orders submitted. If the submitted rate is not attained within the calendar year, clients will be re-rated to the frequency rate which has been attained. Clients will be required to remit the difference within 30 days of receipt of invoice.

There are no rebates should a greater frequency rate be attained over what has been contracted, credit will only be given on future advertising placed.

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INSERT REQUIREMENTS

A-size insert: 8-3/8 x 11-1/8”Tabloid insert: 11-1/4 x 14”

Trimming: 1/8” will be trimmed off of head only. To be supplied folded with a minimum 3/8” or maximum 7/8” lip.

Stock: 80 lb. minimum, 100 lb. text stock maximum.

Quantity: 15,000 per issue.

MECHANICAL SPECIFICATIONS

Size Dimensions

Tabloid (bleed) 11-1/4 x 14”

Tabloid (non-bleed) 10 x 12-1/2”

3/4 Page 10 x 9-1/2”

Island (bleed) 8 x 10”

Island (non-bleed) 7-1/2 x 9-1/2”

1/2 Page (vertical) 4-3/4 x 13”

1/2 Page (horizontal) 10 x 6-1/4”

1/4 Page (column) 2-1/4 x 12-1/2”

1/4 Page (box) 4-3/4 x 6-1/4”

1/8 Page 2-1/4 x 12-1/5”

Tabloid Insert 11-1/4 x 14’

A-size Insert 8-3/8 x 11-1/8”

Cover tip 9-3/4 x 6”

Publication trims at 10-7/8 x 13-1/2”, keep live matter 1/2” from trim.

ELECTRONIC AD SUBMISSION

AUANews is produced digitally and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.

Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB.

For larger files or files having trouble being delivered via email, use a 3rd party file sharing service (Hightail is preferred, www.hightail.com). Once uploaded send an email to Roland Keve at [email protected].

AD MATERIAL DELIVERY ADDRESS

For insert ad material:Cenveo Publisher Services, AUANews (Month/Quantity)2900 Byrdhill Road, Richmond, VA 23228

For all other ad material:Walchli Tauber Group, Inc., Attn: Karen Burkhardt (AUANews)2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

CLOSING DATES

Issue Date Material

January 12/1

February 1/2

March 2/1

April 3/1

May 4/2

June 5/1

July 6/1

August 7/2

September 8/1

October 9/4

November 10/1

December 11/1


Size Dimensions

Full Page 10 x 12”

1/2 Page (vertical) 4-3/4 x 12”

1/2 Page (horizontal) 10 x 5-7/8”

1/4 Page 4-3/4 x 5-7/8”

1/8 Page 4-3/4 x 2-3/4”

DISPLAY RATES

Frequency Full page 1/2 page 1/4 page 1/8 page

1x $2,225 $1,850 $1,005 $720

3x $2,205 $1,770 $965 $710

LINE RATES

Pre-payment in full is required with all ads. If a PO is issued, the ad will not be printed until check has been received.

Line ads are net price. A word is defined as one or more letters bound by spaces. Slashes may be used to combine two words as one; however, if more than one slash is used in a single instance, every two words will be counted as one.

50 words* $260 per issue

Blind $40 per issue

*Each additional word is $5.00 per word.

AUANews Print/Classified Advertising

CLASSIFIED ADVERTISING

4AUANews Online Advertising


Skyscraper 160x600 pixels50KB limit

Audio files

DIGITAL EDITION RATES (PER ISSUE)

Banners ads $1,000 net

Flash ads $900 net

Embedded audio/video $500 net

Inserts & Coverwraps $600 net

Gatefolds $400 net

Bellybands $200 net

REQUIRED FILES

Advertisers must provide one of the following file formats: static image (JPG/GIF) with URL, Adobe Flash file (SWF) with URL, or third party tag, clickthrough URL.

Video files must be provided as FLV, SWF, or MP4 formats. Audio files must be provided in MP3 format.

The AUANews Digital Edition contains all run-of-book (ROB) ads appearing in the printed edition of AUANews. All website addresses included in ROB print ads are also live and linked in the digital edition.

The digital edition advertiser will receive a 160x600 ad that will appear on the left of all pages of each digital issue.

Frequency: Monthly.

160x

600

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INTERNATIONAL (EX-USA) WEBSITE RATES

Contact a sales representative for more information.

AUANET.org is the official website of the American Urological Association (AUA), the premier resource in the field of urology. The AUA sets standards, establishes guidelines, and serves nearly all board certified urologists, as well as HCPs and patients around the world. Ads appear on every page of the AUANET.org (except Claiming CME and Disclosures), providing numerous opportunities for exposure with each visit.

Impressions: 140,000 per month (100,000 US)

The AUA Annual Meeting website is the official registration site for all attendees of the Annual Meeting of the American Urological Association. This site contains all information pertinent to AUA’s Annual Meeting including registration, meeting program, attendee, travel and exhibitor information. Ads will run on www.AUA2018.org from January or the date the ad is received and published online for a calendar year. Each share garners an estimated 360,000 worldwide impressions per year.

Impressions: 360,000 per year

Online Advertising

DOMESTIC (USA) WEB SITE RATES

All contracts are sold on a share-of-voice (SOV) model, split into 25% shares (an estimated 25,000 domestic impressions per month). Contracts are invoiced on the first of the month impressions are served. Contracts are non-cancellable.

Contract Length SOV Cost

Monthly25%

$4,500 net/mo

Annual $4,250 net/mo

WEB SITE RATES

Contract Length SOV Cost

Annual 20% $15,000 net


Leaderboard 728x90 pixels100KB limit

Box 300x250 pixels


Leaderboard 728x90 pixels 100KB limit

AGENCY & ADVERTISER REQUIREMENTS

AUA reserves the right to approve all ad creatives that will run on any AUA website and eTOC. AUA reserves the right to reject any creative that does not follow AUA’s specifications. No AUA website and eTOC inventory will be held without a signed insertion order. Orders must include the flight dates and special instructions.

Cancellations: Non-cancellable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations.

REQUIRED FILES

Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

REQUIRED FILES

Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF) with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

728x90

728x90

300x250

300x250

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The AUA NetNews e-Newsletter keeps AUA members in step with the latest news from the AUA including information about upcoming courses and events and important upcoming deadlines.

It is sent twice monthly, on the 2nd and 4th Tuesday of each month, to members worldwide.

Total sent: 12,000 per issue

Open rate: 26.00%

The AUA Policy and Advocacy Brief e-Newsletter is produced by the AUA Public Policy division and contains timely reports on Medicare fee schedule changes, coding changes, malpractice reform, NIH research, practice guidelines, managed care and other “hot topics.”

It is sent twice monthly, on the 1st and 3rd Tuesday of each month, to domestic members.


Open rate: 25.00%

The AUA Practice Managers’ Network E-News is a monthly e-newsletter that communicates the latest and most important issues directly affecting today’s Urology practice.

It is sent monthly, on the 15th of the month (or closest business day to the 15th) to practice managers and AUA Practice Management Network subscribers worldwide.


Open rate: 30.00%

Email Advertising

EMAIL RATES

Contract Length Cost

Per issue $2,500 net

EMAIL RATES



EMAIL RATES









728x90

REQUIRED EMAIL FILES

JPG, static GIF, Click-through URL. No Rich Media can be accepted.





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7Member Demographics

ASIA

NORTH AMERICA

SOUTH AMERICA

EUROPE

OCEANIA

AFRICA

MEMBERSHIP BY CONTINENT

North America 16,609 73%

Asia 2,433 11

South America 1,714 8

Europe 1,245 5

Africa 384 2

Australia 311 1

MEMBERSHIP BY CATEGORY

Active 7,542 34%

International (including retirees) 4,034 18

Senior 3,300 15

Resident/Fellow 2,602 11

International Resident-in-Training 1,813 8

Other 3,188 13

SPECIAL INTEREST AREA

General Urology 10,536 48%

Oncology 4,947 22

Calculus 2,697 12

Incontinence 1,959 9

Erectile Dysfunction 1,414 7

Pediatrics 1,148 5

Fertility 649 3

Renal Transplant 330 1

AGE

36 and under 3,117 13%

37-45 2,421 11

46-54 2,368 11

55-64 2,561 11

65 and over 4,225 19

PRACTICE AREA

Urban 10,610 92%

Suburban 787 7

Rural 133 1

GENDER

Male 20,091 89%

Female 2,605 11

ABU CERTIFIED

Certified 8,959 40%

Distribution: 22,696

membership by section publishing office - wt … · 1/8 page 2-1/4 x 12-1/5” tabloid insert...

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