membership paras parekh, director lindsay groth, manager
TRANSCRIPT
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MembershipParas Parekh, Director
Lindsay Groth, Manager
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Welcome!
Gary Clark
Giselle Guertin
Lauren Gabriel Alex Jaffe
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Clubs Are Central To The Membership Experience
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Agenda
• Membership Overview– Who are we?– How do alumni join?– What do members receive?
• Membership # Counts– National– Major Metro Clubs – Acquisition and Retention– Club and National Strategies
• Wrap Up • Additional Questions
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Who Are We?A Membership Organization
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What Do Membership Dues Fund/Support?
Everything we do!
All operations of the Alumni Association come from membership dues:• Support club activities• Alumnus, weekly eTB, Bowl Tours,
social media outreach, website, PR• Career support, travel, library
databases, online educational catalog
• Giving back activities – recruiting mentors, student support, fielding visits to high schools
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If An Alum Wants To Join…
The quickest way to join is over the phone, but if an alum want to join at an event, the mobile site is easy to use.
5-Year $289
Life $1,200
3-Year $189
1-Year $69
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Alumni Association Total Membership
June ‘12 Numbers
April ‘13Numbers
Paid Annual Memberships 34,319 34,307Life Members 40,344 41,172Total Paid 74,663 75,479Total Members 98,250 96,024
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In Summary…
Annual 0% (break even)
Life 2%
Total Paid Membership
1.1%
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Alumni Association Metro Club Membership Examples
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What’s Working … Where We Need To Focus…
Acquisition
Retention
&Awareness
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Membership Acquisition
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At the Clubs:
Central Marketing• Elevator Pitch• Brochure (on table)• Brand Book
Club Level • Ask non-members to join• Tell your story of “why
membership”• Send us non-member lists
and we can follow up
Clubs are a focus area and will be teaming up to develop future strategies and ideas.