membership tool kit for local sections & divisions
DESCRIPTION
ACS Membership Affairs Committee. Membership Tool Kit for Local Sections & Divisions. Organizing for Success. 3 R’s of Membership. Recruitment. Retention. Recognition. MAC Recruitment & Retention. Our Mission: - PowerPoint PPT PresentationTRANSCRIPT
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Membership Tool Kit for Local Sections &
Divisions
ACS Membership Affairs Committee
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Organizing for Success
3 R’s of Membership
Recruitment RecognitionRetention
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MAC Recruitment & Retention
Our Mission:
To increase the recruitment and retention of all chemical professionals into the Society including underrepresented groups (minorities, women, technicians, undergraduates and non-traditional chemical professionals).
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MAC Recruitment & Retention
Goal:
To support this mission by developing and promoting programs and initiatives that integrate new members and underrepresented groups into the Society.
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Objectives & Drivers
To open a focused, ongoing dialogue with divisions, local sections, the Committee on Local Section Activities (LSAC) and the Committee on Divisional Activities (DAC) on membership recruitment, retention & recognition
To share the membership toolkit with you & our plans to promote its resources & ideas
To understand what existing strategies and mechanisms your committees have for promoting membership & to share them with other local sections & divisions within ACS
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Objectives & Drivers
To identify: specific, real examples of local sections and
divisions best practices and creative membership ideas.
existing forums such as teleconferences or meetings to highlight successful membership initiatives.
other ways we can help you or resources we can provide you to achieve your membership-related goals
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Membership Recruitment
ACS Membership Affairs Committee
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Membership Recruitment
New members bring new ideas, increase the pool of volunteers and brings a fresh perspective.
What are the benefits of joining your Local Section or Division?
How do you highlight and sell these benefits to your group?
Do your members come to meetings and actively participate in activities?
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Recruitment via Tool Kit Techniques
Message Prospects Techniques Delivery
Develop a Good Message
access info in field, continue education, network, career advancement, recognition
Identify Good Prospects
new members, former members,affiliates
Use Recruitment Techniques
use members to communicate valueof membership
Deliver the Message
personal and formal invitation,application forms and brochures
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Real Membership Examples
Message Prospects Techniques Delivery
The POLY Division hosts Saturday evening "business card exchange" and program to recognize members who have been members with a division pin.
The TOXI Division has its active senior industrial members participate in outreach to industry members with a specific focus on recruitment of younger chemists.
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Real Membership Examples
Message Prospects Techniques DeliveryThe WESTERN NY YCC hosts a holiday party, a welcome picnic and a potluck summer picnic to attract new members.
The DELAWARE YCC hosts bimonthly happy hours to foster networking & build its chemical community outside of regular meetings.
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Real Membership Examples
Message Prospects Techniques DeliveryThe NORTHEASTERN YCC established a foreign student exchange program. Members & exchange students attend a poster session & research conference as well as a Red Sox game & Symphony performance.
The San Diego YCC held a workshop to empower foreign-born chemists/ scientists on issues related to the US immigration process and work visas.
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Membership Retention
ACS Membership Affairs Committee
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Membership Retention
Retaining members is not a given. In the ACS, members in their first 5 years are the most at-risk to not renew. The retention rate of 1st year members is 63%.
Why have your members left? How is your membership demographics trending?
Do you have a welcoming process or personalized approach to membership?
Do you consistently make a good first impression with new members?
Understanding why your members join & stay is key
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Why ACS Members Join and Stay
Sense of Community
Value
Access to Information
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Why ACS Members Join and Stay
Positive Membership Experiences
Leadership and/or volunteer opportunities
Benefits and Services Varies based on different stages in
someone’s career & personal development
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Sources of Retention Examples
LSAC – Annual reports, innovative project grants, Senior Chemists group
DAC – Annual reports, innovative grant reports
YCC & WCC ChemLuminaries award winners & contestants
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Toolkit Retention Ideas
Strategy Idea / Approach Personalized & timely contact Welcoming committee or person
Take turns greeting at meetings Pair existing & new members
Have a plan in place to get members involved
Know your volunteer opportunities Involvement means different things to
different people Be creative with project leadership
roles Solicit input & act quickly on member suggestions
Collect feedback at meetings Questionnaire / opinion poll
Follow up with newer members Personal Call Renewal thank you letter Lapsed-member renewal letter or
process
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Membership Recognition
ACS Membership Affairs Committee
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Role of Recognition
Members often generously contribute their time, effort & energy
Appropriate Recognition Should: Happen in a timely manner Be personalized and specific
Remember: Both group and individual recognition is
important To take the time to nominate your volunteers
& programs for an ACS Award
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Role of Recognition
Proven Recognition Ideas
Publicly thank your volunteers & teams in newsletters, at meetings & on your website
Send personal notes of congratulations for a job well done & when members reach milestones
Purchase inexpensive items e.g. through ACS’ online store
Host gatherings to honor recipients of awards at meetings and events
Send notes to supervisor or HR
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Organizing for Success
develop a plan of action with
owners & timeframes to
recruit, retain, and recognize members
develop a plan of action with
owners & timeframes to
recruit, retain, and recognize members
identify specific goals
for each objective
identify specific goals
for each objective
set objectivesset objectives
Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3
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Next Steps
Focused Dialogue:
We invite LSAC and DAC to MAC Recruitment & Retention Subcommittee Meetings
We would like to Attend your Meetings & Events as well to Promote the 3 R’s of Membership
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Next Steps
We Encourage You to Promote the Membership Toolkit Within your Existing Meetings & Events: As a Topic During the Quarterly LS Chairs
Teleconference
During Division Program Chairs Luncheon
At Informal Receptions & Gatherings of Local Section & Division Members
In Newsletters & List Serve Publications
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Next Steps
Strategies/ Real Examples for Promoting Membership
We would like to continue learning about your best practices from your annual & innovative project reports so that we may share the ideas with other local sections and divisions
Would like to identify members to share their personal experiences & success stories
What other ways can we help you achieve your membership-related goals?