memes overview

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Memes Associates, Ltd Group overview Discovering Memes Memes Associates, Ltd Actionable Business Intelligence

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Memes Associates, Ltd

Group overview

Discovering Memes

Memes Associates, LtdActionable Business Intelligence

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Memes Overview – What we do….

• Tactical & strategic solutions to encourage business growth1) Know the customer and the industry

• Domain expertise• Customer process mapping• Industry networks

2) Generate opportunity concepts through phased investigation• Concept exploration• Market refinement• Customer expectations

3) Develop products, markets, strategies ,& business models for systems solutions• Assumption validation and functional requirements• Advisory role as corporations position themselves into the opportunity

3

A brief history of Memes

• Memes officially formed in 2001, but the history is much richer….

Start Up and GrowthEarly Years before Memes

Steve Faivre partners to

form AgriCad – Early entrant in

PF business

1992

Pinakin Desai joins AgriCad to write code

2001

Faivre joins AFS

group

Pinakin joins Case IH AFS

group

Monk joins Memes

Taylor joins Memes

Kevin Monk joins Deere

Monk joins CNHNate Taylor

joins Deere

Taylor joins Zedx

Faivre joins Memes

AgriCad sold to RDI

Pinakin Starts Memes

2012

Faivre joins Deere Agri-

Services

Memes collaborates with BTG on portfolio

strategy

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Memes Services - Areas of Specialization

Customer Process Mapping

Market Disrupting Innovation

Current Market Assessment

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Memes Approach - Disruptive Innovation

Avoiding commoditization requires change beyond product improvement• Wider focus from equipment to encompass customer Processes• Adoption of technology innovation to enable System Improvement• New market segments beyond traditional Ag & Construction

Product Improvements

Equipment Focus

System Improvements

Process FocusSP Combine

Rotary Thresher

Product

System

Horse drawnReaper

Motorized Reaper

Harvesting System

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• A comprehensive process which can be repeatedly applied to different market segments in order to gain :

• Understanding of customers’ • Business• Process• Needs

• Insight into feasibility of solutions• incremental improvements• market altering or disruptive innovations.

Memes Approach – Disruptive Innovation

Memes Output – Disruptive Innovation–A systematic phased approach to opportunity

Phase Concept Confidence Interval Investment

Understand Customer Value

(1-5) (5=high)

Understand Impact

(1-5) (5=high)

IConcept Exploration - High Level

Customer Benefit and Market Potential, IP Opp.

I---------------I $ 3-4 2-3

II Refine Market Potential and Cost Estimates, Validate Assumptions I---------I $ 4-5 3-4

IIICustomer Value Prop, Functional

Requirements Doc, Business Case, Cost Estimate

I----I $ 5 4-5

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Phase Example -Precision in Construction

I“Virtual Conveyer” Concept exploration - Haul

Economic Overview, Market Sizing, Levered Opportunities

II Research Assumptions, Refine Concept, Identify Partners, Refine Business Case

III CVP, FRD, Business Plan, Adopt Est., Mine Demo

Critical to Success – Concept Introduction at correct Management Level

Decision point (proceed/stop) after each phase based upon opportunity assessment. Don’t invest heavily on projects with small potential.

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Disruptive Innovation Example Project – Seed Tape Production System

• STPS Concept• Bringing high precision at low

cost to the field• Addressing the need of

proper handling of seed and reducing the cost drivers for crop production

• Focus on emerging markets for corn/maize and canola

• Initial research indicated, there are potential opportunities

• Further research and exploration to refine the business model

Slight misplacement

Ideal Planting

Hand Planting

1-2” in.

Conventional Planting

Uneven Depth

Uneven Spacing

Skips

Double Plant

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Memes Team

Pinakin Desai

Pinakin uses the current and anticipated business environment, new and existing technologies to design unique products and services for the global marketplace focusing on agriculture, manufacturing, transportation, and construction. His specialty is the development of new business models based upon detailed process maps and in-depth understanding of a customer’s business

Steve Faivre

Steve has a lifetime of advanced agriculture innovation experience. He has operationally and financially managed a large corn and soybean farm, created one of the first yield monitors, brought to market one of the first agriculture mapping products, worked for John Deere and Case New Holland, and has dozens of patents in his name.

Steve’s ability to see 10 to 15 years into the future of agriculture gives clients a strategic advantage for long term growth.

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Memes Team

Kevin Monk

Kevin has experience operating a production family farm and working with leading equipment manufacturers. Kevin explores innovative & economical ways to automate & mechanize production, agriculture, construction, & mining. He works with developing sustainable agriculture, construction, and mining systems in both emerging & traditional markets. Kevin develops assessments on market potential & growth projections for innovation opportunities, & recommends go-to-market plans for entering into new opportunities

Nate Taylor

Nate started his agriculture marketing, product management & sales career in 2005 with John Deere in their advanced services division. He has built a wide network of contacts within the agriculture market while at Deere & ZedX. Nate sits on the Advisory Board of the AgChat Foundation, an organization designed to provide a forum to the agriculture community on current farm management issues.

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