Driving Social Shift Internally within a Company:

3 Main Streams Systemically

Turn Social

Intensively in Specific Biz Context

Conservative Adaptation

Objective

Systemically grow social and collaborative as company

Bond via specific x-biz interface in KM context

Indirectly facilitate in building x-biz loose tie

Benefit

Strong “one company” solidarity; x-biz collaboration everywhere

Accelerated pace of innovation X-biz awareness and enhanced “one company” feeling

Driver Corporate Culture / Strategy Funding / Evaluation

Incentive to Innovation Fun; WOM; small allowance for events / circles

Payout

Intensive and continual investment for habit change

Return from pin-point investment Company appreciate indirect benefit only

Content

Mixture of on-biz and non-biz contents; Tech forum, study seminar, sports / hobby circle

Biz contents in casual tone e.g. idea exchange / Q&A

Any non-classified content – e.g. hobby, volunteer, garage sale; incl. company-related

Venue - Standard corp. infrastructure (either global or local) - Seamless real/cyber integration and rhythmic events - Take adv of x-biz training, volunteer activities, etc. where diverse people already flock

- Real events for loosely bridging experts - Internal social media (e.g. SFDC) for offline / follow-up communication

- External sites (e.g. Facebook) - Common BBS / link with groups of emps - company-related fun topic fed by anyone for trial / repeat visit - Authority-free - Public info only; loose or no authentication

Driving Social Shift Internally within a Company:

Pyramid Approach

Current Your

Nowhere to flock. Offer (virtual+real) usable platform

Voice of Emps Example Solutions

I don’t know how to flock.

Provide motif via role model / case

I don’t want to flock (now).

- Incentivize - Entertain - Outside of power game

I don’t need to flock (now).

- Convey clear biz reason with relevant scenario

Do you really mean we’d flock?

- Invest strategically - Capitalize in D2D process

Flock

Bond

Follow-up

Interest

Awareness

Advocacy

Driving Social Shift Internally within a Company:

Tips for Facilitating Socialization

Sustainable Relationship

within community

vs. outside of community 1. Iteratively Run

Bonding Spiral

2. Call Events Rhythmically for Quantum Leap

Junichi OTAGAKI Innovation Manager / Social Media Navigator USCPA Japanese: @jotagaki English: @jo_overseas

Shake the World!

A Brief Memo: Driving Social Shift Internally within a Company