Marketing Proposal

Brandon FergusonMatthew MasonSarah PopeCarolina ThomasAlina Tkachova

Presentation Overview

• Background• Proposal• Methodology• Deliverables• Timeline and Budget• Break-Even Analysis• Why Five Star?

Background

System Overview

Memorial Hermann Healthcare System• 11 Hospitals • 7 Cancer Treatment Centers • 3 Heart and Vascular Institutes • 27 Sports Medicine and Rehab

Centers

Texas Medical Center• Largest Medical Center in the World• Memorial Hermann – Texas Medical

Center

SWOT Analysis

Proposal

Our Proposal

• Transform existing and future patients into advocates

• Enhance patient experience

• Research best practices and industry trends

• Develop program in the same vein as “Art of Heart” campaign

Methodology

Objective 1: “Hospital Smarts”

Customer Touchpoint Survey

• Patient experience research at each stage of visit

• Customer experience follow-up

• Recommendations

Objective 1: “Hospital Smarts”

Employee Survey

• Focus Groups

• Surveys

Objective 2: Industry Analysis

• Competing healthcare systems

• Technologies

• Programs

• Best practices 

Objective 3: Data Analysis

• MH competitive advantages analysis

• Action plans

Deliverables

Our Deliverables

• Detailed report of patient interpretation

• Action Plan with strategic initiatives

Timeline and Budget

Timeline and Budget

Work Time Hours Rate Total

Step 1 - Strategy

Objective 1: Hospital “Smarts” 6 Weeks 500 $100 $50,000

Objective 2: Industry Intelligence

2 Weeks 100 $100 $10,000

Step 2 – Data Analysis

Objective 3: Report and Action Plan

4 Weeks 400 $100 $40,000

12 Weeks 1,000 $100 $100,000

Timeline and BudgetApril 2010 May 2010

July 2010June 2010

Break-Even Analysis

Our Break-Even Analysis

Inpatient Information

• $115 per day

• 870 days to recover project expense

• 134 patients with Avg. LOS of 6.4 days

Why Five Star?

Questions?