Allison Mennella Resume Page 1

AAlllliissoonn MM.. MMeennnneellllaa 7326 Gigi Lane Darien, IL 60561 Phone: 847-366-0597 allison.mennella@gmail.com

Digital Portfolio: http://allisonmennella.wix.com/portfolio

About Me

Digital Marketing Specialist with proven experience using eMarketing, content management and social

networks to identify, nurture and develop qualified leads. Specialized in B2B marketing, CRM

implementation (Salesforce) and marketing automation (Act-On Software).

Education

Dominican University – River Forest, IL

MASTERS OF LIBRARY AND INFORMATION SCIENCE, January 2012 | GPA: 4.0

Augustana College – Rock Island, IL

BACHELOR OF ARTS, Sept. 2010 to May 2009 | GPA: 3.95

Majors: Communication Studies, Spanish l Minor: Political Science l Graduated Summa Cum Laude

Skills

Marketing Automation / Lead Nurturing

Social Media Strategy Implementation

Community Development (Online / In Person)

Web & Print Content Creation

Marketing Research

Marketing Campaign Coordination

Website Management / Redesign

Salesforce Implementation

Statistical Analysis (Excel, Google Analytics)

Public & Media Relations

Collaborative Leadership

Drupal 7, HTML, CSS, PHP, CMS, Basecamp

Professional Experience

Patten Industries, Inc – Elmhurst, IL

Digital Marketing Specialist, Jan. 2012 to Present

Responsibilities include but are not limited to: developing a consistent eMarketing campaign using Act-On

Marketing Automation software, implementing a lead nurturing campaign via web, e-mail and social

media promotion, creating interesting and engaging content for the company website, YouTube Channel

and Facebook Page, working with vendors to create a new website design, written web content, lead

generation forms and eCommerce capabilities, introducing a marketing CRM using Salesforce.com and

managing / training employees to use Basecamp.com, a project management system.

Implemented Facebook, Twitter, YouTube, Google+ and LinkedIn communities within first 30 days of

employment. Earned 1500 Facebook Followers and 533 Twitter Followers in 1 year.

Generated $818,201 in leads via eMarketing and Marketing Automation Campaigns over 6 months.

Won “Best in Social Media Award” for the 2012 Americas North Dealer Marketing Conference

presented by Caterpillar, Inc.

Developed and implemented a strategic online presence, organic search, paid search, and social

presence strategy.

Leveraged SalesLink CRM system to develop a Prospect and Customer Intelligence database.

Wrote and edited promotional material such as digital marketing brochures, press releases, web

content, online ads, coupon books and other sales collateral.

Allison Mennella Resume Page 2

Naperville Public Library – Naperville, IL

Community Services Associate, Sept. 2010 to Present

Responsibilities include acting as the “voice” of the Library through online and print communications,

managing social media initiatives, garnering donations from the local business community, cultivating

partnerships, developing sponsorships, programming, graphics support, maintaining statistics, contacting

media, and other general departmental responsibilities.

Implemented use of Facebook, Twitter, Flickr, YouTube, Google+ and Foursquare with team of 12.

Earned 565 Facebook Followers in 90 days, and 56 Google+ followers in 5 days.

Assisted IT Department with staff training for social networking sites and Drupal 7 software.

Raised $282,000 in in-kind and cash donations for the 2011 Summer Reading Program.

Created the 2011 promotional marketing campaigns and calendars for both print and digital outlets.

Developed e-mail marketing campaign and digital eNewsletter template for Library Executive Team.

Wrote and edited publications such as program guides, press releases, web content, calendar entries

and grant applications.

Ettractions.com – Elmhurst, IL.

Contracted Content Contributor (Promotion), Oct. 2010 to Present

Create new digital content for Ettractions.com, including business profiles, graphics, videos and articles;

execute a Social Media strategy, including postings on blogs news groups, Facebook, LinkedIn, and

Twitter; research potential business clients for upgraded Ettractions.com profiles; assist in Search

Optimization and Data Entry.

Write and edit over 40 blog posts for 8 different regional territories on a monthly basis.

Create engaging content for weekly Twitter and Facebook updates.

Digital Marketing Intern, June 2010 to Oct. 2010

Oversaw the operation of eight social media accounts on behalf of Ettractions.com.

Schedule Social Media and Blog posts using Hootsuite and WordPress.

Developed short and long-term social media strategies aimed at fostering and managing both

Business to Business (B2B) and Business to Customer (B2C) relationships

Created over 250 business profiles in 10 week period

Established an interactive community of Twitter users on the @EttractionsCHI account. Earned 225

followers in 10 weeks and had average of 2 @ Replies or Re-Tweets per day

Assisted in the development of a Twitter Metrics system for statistical analysis of progress

Awards

Best in Social Media Award (Caterpillar, Inc “ Americas North Dealer Marketing Conference), 2012

This project detailed the Social Media Strategy that was implemented at Patten Industries in

2012. It includes an in-depth look at the way we captured metrics, presented reports and

integrated a digital marketing strategy into the larger, overarching marketing strategy for the company.

DuPage Library System Scholarship (DLS “MLS Honors Scholarship”), 2011

Excellence in Content Creation (Ettractions.com “Intern Contest” ), 2010 Graduate of Library and Information Science Scholarship (Dominican University), 2010

Phi Beta Kappa (Augustana College “Graduating Honors”), 2009

Allison Mennella Resume Page 3