men's health 2017 - mps- · pdf filestrong media brands 2 lifestyle & sports group 3...
TRANSCRIPT
Strong Media Brands 2
Lifestyle & Sports Group 3
Men's Health, BEST FASHION 4
Publishing and Closing Dates 5
Advertising Sizes and Rates 6
Ad Specials Men's Health 8
Ad Specials BEST FASHION 9
Digital 10
Events & Travel 13
Contacts 14
MEN'S HEALTH 2017PRINT AND DIGITAL
MOTOR PRESSESTUTTGARTwww.mps-mediasales.de
Advertising Rate Card no. 22 / effective January 1, 2017
SPECIALIZING IN PASSION
2
STRONG MEDIA BRANDS INSPORT WORLDS OF EXPERIENCEWith their distinct editorial profile, their clearly defined choice of topics and their fascinating language of images, Motor Presse Stuttgart sports media are precisely tailored to the individual needs, interests and passions of their readers and users!
OVER
3.6 m UNIQUE USERS/
MONTH(AGOF 4/16)
OVER
13 m VISITS/ MONTH
(IVW 06/2016)3.0 m
READERS PER ISSUE
(AWA 2016)
OVER
750,000 PAID COPIES/
MONTH(IVW QII/16)
3
THE LIFESTYLE & SPORTS GROUPThe lifestyle and sports media published by Motor Presse Stuttgart connect fascinating worlds with active, sports-keen target groups. Our high-performance package now makes it so very easy for you to reach this particularly attractive and discerning readership.
ON ALL CHANNELSHigh-impact media ensure successful cross-media campaigns: the magazines deliver quality content on all channels to the sport and lifestyle community. Readers and users can access the enthralling articles and informative tests in print magazines or on their tablet or smartphone. The special issues are archived by readers and kept for a long time as a source of inspiration and advice. The digital formats offer additional information, videos and photo galleries. A lively exchange takes place on the forums and via the Facebook pages between the readers, users and our editors. The apps accompany them as they go about their active daily life. For more information, see: www.l-s-group.de
Bank account:Landesbank Baden-WürttembergIBAN DE74 6005 0101 7871 5108 94BIC/SWIFT-Code SOLADEST600
RODALE-MOTOR-PRESSE GMBH & CO. KG VERLAGSGESELLSCHAFTP.O. Box: 70162 StuttgartStreet address: Leuschnerstraße 1, 70174 Stuttgart
Due to cogent tax regulations, please indicate your VAT Registration no. and your tax identification no. when ordering.
* Titles in AWA 2016
READERSHIP* AV. NHI (3,539 EURO)
AV. AGE (39.7 YEARS)
Very active
Socio-economic status (Level 1-3)
Innovators / Trendsetters
Luxury-oriented consumers
62.6 %
54.2 %
35.3 %
18.1 %
Index 179
Index 141
Index 221
Index 182
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Men's Health We give men the strength to take on life as a man. We do this using pioneering and influential print and digital media. This is supported by events, seminars and camps which inspire and enthral the modern man. Our expertise in nutrition, fitness, health, grooming, style and relationships allow us to make a real difference in men’s lives.
This is how Men's Health engages millions of men aged 20 to 39 and beyond. These men are committed higher-income professionals with varied interests and strong social networks. They live life to the full, taking care of both their health and their image. These men pursue active lifestyles, and are re-garded as trendsetters and role models in their social circles. They are as passionate about food as they are their gadgets and distinctive style.
DESCRIPTION
Germany’s biggest men’s lifestyle magazine is simultane-ously the world’s biggest, with fifty different editions spread across all continents – and for good reason. Today more than ever, Men's Health is there for millions of men as an indis-pensable lifestyle coach – one that knows, understands and respects them, whilst simultaneously providing a great deal of enjoyment.
Men's Health – Strong for Life.
BEST FASHIONTwice a year, the Men's Health style magazine gives readers the full lowdown on all the latest trends in fashion, personal care, accessoires and design. BEST FASHION showcases the hottest looks for Spring/Summer or Autumn/Winter and reveals what lies behind them. BEST FASHION talks to top designers and shows how to put their ideas into practice day-to-day. It stands out from the crowd with lavishly illus-trated multi-page spreads and useful advice on purchase decisions. In short, BEST FASHION is every man’s essential guide to the style universe.
PUBLISHER: Rodale-Motor-Presse GmbH & Co. KGPZN: 587578
MEN'S HEALTHFOUNDED IN: 1996PUBLISHED: monthlyCOVER PRICE: Euro 4.80PAID CIRCULATION:IVW II/2016: 161,636
BEST FASHIONPUBLISHED: twice yearlyCOVER PRICE: Euro 6.00 Katja Wiedemann
[email protected]+49 40 853303-83
CONTACT
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PUBLISHING & CLOSING DATES
ISSUE PUBLISHING DATE CALENDAR WEEK
02/2017
03/2017
BEST FASHION 01/2017 Spring/Summer
04/2017 Guide to Style
05/2017
06/2017
07/2017
08/2017
09/2017 Guide to Style
BEST FASHION 02/2017 Autumn/Winter
10/2017
11/2017
12/2017
01/2018
11 Jan. 2017
15 Feb. 2017
07 Mar. 2017
15 Mar. 2017
12 Apr. 2017
10 May 2017
14 Jun. 2017
12 Jul. 2017
09 Aug. 2017
15 Aug. 2017
13 Sep. 2017
11 Oct. 2017
15 Nov. 2017
13 Dec. 2017
2
7
10
11
15
19
24
28
32
33
37
41
46
50
ADVERTISINGCLOSING DATE
1/1 + 2/1 PAGES
ADVERTISINGCLOSING DATE
1/4, 1/3 + 1/2 PAGES, ETC.COPY DATE
07 Dec. 2016
13 Jan. 2017
03 Feb. 2017
10 Feb. 2017
10 Mar. 2017
04 Apr. 2017
10 May 2017
08 Jun. 2017
07 Jul. 2017
14 Jul. 2017
10 Aug. 2017
07 Sep. 2017
11 Oct. 2017
09 Nov. 2017
16 Nov. 2016
21 Dec. 2016
-
20 Jan. 2017
17 Feb. 2017
14 Mar. 2017
19 Apr. 2017
18 May 2017
16 Jun. 2017
-
20 Jul. 2017
17 Aug. 2017
20 Sep. 2017
19 Oct. 2017
13 Dec. 2016
19 Jan. 2017
10 Feb. 2017
16 Feb. 2017
16 Mar. 2017
10 Apr. 2017
16 May 2017
14 Jun. 2017
13 Jul. 2017
21 Jul. 2017
17 Aug. 2017
13 Sep. 2017
17 Oct. 2017
15 Nov. 2017
Gatefold covers and other special ad formats may only be cancelled at the very latest two months before the advertising closing date.
For information on dates and technical specifications, please contact: Martina Schäme, Phone: +49 711 182-1250
HIGH-SPEED ADS: A limited number of advertisements may be booked after the official advertising closing date.
6
ADVERTISING SIZES AND RATESDISCOUNTS
For advertisements placed within a 12-month period:
by number of pages: 3 pages 3 % 4 pages 4 % 5 pages 5 % 6 pages 6 % 7 pages 7 % 8 pages 8 % 9 pages 9 % 10 pages 10 %11 pages 11 % 12 pages 12 %
Gatefold covers and other special ad formats may only be cancelled at the very latest two months before the adver-tising closing date.
Terms of payment:Payment due within 30 days of invoice date. A discount of 2 % will be granted for prepayment of the full amount before the on-sale date, provided that no previous invoices are outstanding. If payment is not received by the above date interest, a rate of 5 % above the current standard interest rate of the German Bundesbank will be charged in addition to debt collection fees.
PAGE FRACTIONS SIZES* Men's Health4C / B/W
BEST FASHION4C / B/W
1/1 pageMen's Health TA: 189 x 255 mm TS: 215 x 280 mmBEST FASHION TA: 195 x 268 mm TS: 230 x 300 mm
1/1 pageMen's Health TA: 189 x 255 mm TS: 215 x 280 mm+ Men's Health e-Magazine (Re-using the same print ad)
1/2 pageMen's Health(a) TA: 91 x 255 mm TS: 104 x 280 mm(b) TA: 189 x 122 mm TS: 215 x 137 mm
1/3 pageMen's Health TA: 59 x 255 mm TS: 72 x 280 mm
1/4 pageMen's Health TA: 43 x 255 mm TS: 57 x 280 mm
23,750
28,000
14,900
11,400
9,600
11,500
-
-
-
-
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PAGE FRACTIONS SIZES* Men's Health4C / B/W
BEST FASHION4C / B/W
2/1 pagesMen's Health TA: 406 x 255 mm TS: 430 x 280 mmBEST FASHION TA: 430 x 268 mm TS: 460 x 300 mm
2 x 1/2 pageMen's Health TA: 406 x 122 mm TS: 430 x 137 mm
2 x 1/3 pageMen's Health TA: 406 x 78 mm TS: 430 x 93 mm
47,500
33,600
24,400
23,000
width x heightTA: Type Area
TS: Trim Size
All prices in Euro plus VAT.
* For bleed advertisements please add additional 5 mm on all sides for trimming.
-
-
PRINTING MATERIAL, TECHNICAL SPECIFICATIONS AND DELIVERYTECHNICAL SPECIFICATIONS:The current and binding technical specifications can be found at: www.duon-portal.de.
DELIVERY OF PRINTING MATERIAL:Printing material for ads in the editorial section must be delivered in electronic form via the DUON portal on www.duon-portal.de. Support is available at: [email protected] or directly by phone +49 40 374117-50.
YOUR CONTACT PERSON:Martina Schäme, Phone +49 711 182-1250
8
AD SPECIALSFor detailed, up-to-date information on “Ad Specials”, please refer to www.mps-mediasales.de.
GATEFOLD3-page gatefold cover: 88,000
(qualifies for agency discount)
4-page gatefold cover: 109,000
(qualifies for agency discount)
French cover: 77,000
(qualifies for agency discount)
LOOSE INSERTSPrinted material not bound into the magazine.
WEIGHT NON-SUBSCRIBERS SUBSCRIBERS
up to 10 gup to 20 gup to 25 gup to 30 gup to 35 g
94.0094.0094.00
100.00105.00
116.00129.00142.00149.00167.00
Loose inserts placed between the magazine and subscription address page.
WEIGHT SUBSCRIBERS
up to 10 gup to 20 gup to 30 g
180.00195.00210.00
Prices per 1,000 copies. Other sizes and weights on request. All prices in Euro plus VAT. Minimum volume: 30,000 copies.
BOUND INSERTSA bound insert is printed material bound into the magazine.
WEIGHT NON-SUBSCRIBERS SUBSCRIBERS
2-page / up to 7 g4-page / up to 13 g6-page / up to 20 g8-page / up to 26 g
12-page / up to 37 g
114.00129.00140.00160.00180.00
130.00160.00170.00205.00240.00
Prices per 1,000 copies. Prices for bound inserts combined with post-cards, booklets or product samples available on request. All prices in Euro plus VAT.
TIPPED INSERTSTipped inserts are glued to a master advertisement in such a way
as to allow the reader to detach and use them easily. The following
options are available:
STUCK-ON POSTCARDand other rectangular, unfolded printed matter.
NON-SUBSCRIBERS from 50.00SUBSCRIBERS from 64.00Prices per 1,000 copies.
Other sizes and weights on request.
WEIGHT NON-SUBSCRIBERS SUBSCRIBERS
up to 20 gup to 30 gup to 40 gup to 50 g
69.0074.0079.0084.00
99.00120.00140.00160.00
Prices per 1,000 copies. Other sizes and weights on request. All prices in Euro plus VAT.
Mandatory base advertisement for tip-in:1/1 page, b/w or coloured. Prices according to advertising rate card.
BOOKLET / PRODUCT SAMPLE
For split run the publisher reserves the right to postpone.Order and cancellation dates: Loose inserts 3 weeks prior to publication date. Tipped and bound-in inserts see closing date. To be supplied as early as possible. Please furnish 5 samples when placing order.
Further options: Pocket format 169 x 220 mm.
9
AD SPECIALSFor detailed, up-to-date information on “Ad Specials”, please refer to www.mps-mediasales.de.
GATEFOLD3-page gatefold cover: 40,000
(qualifies for agency discount)
4-page gatefold cover: 49,000
(qualifies for agency discount)
French cover: 37,000
(qualifies for agency discount)
LOOSE INSERTSPrinted material not bound into the magazine.
Prices per 1,000 copies. Other sizes and weights on request. All prices in Euro plus VAT.
BOUND INSERTSA bound insert is printed material bound into the magazine.
WEIGHT NON-SUBSCRIBERS
2-page / up to 7 g4-page / up to 13 g6-page / up to 20 g8-page / up to 26 g
12-page / up to 37 g
205.00245.00275.00305.00335.00
Prices per 1,000 copies. Prices for bound inserts combined with post-cards, booklets or product samples available on request. All prices in Euro plus VAT.
TIPPED INSERTSTipped inserts are glued to a master advertisement in such a way
as to allow the reader to detach and use them easily. The following
options are available:
WEIGHT NON-SUBSCRIBERS
up to 20 gup to 30 gup to 40 gup to 50 g
105.00120.00135.00145.00
Prices per 1,000 copies. Other sizes and weights on request. All prices in Euro plus VAT.
Mandatory base advertisement for tip-in:1/1 page, b/w or coloured. Prices according to advertising rate card.
BOOKLET / PRODUCT SAMPLE
WEIGHT NON-SUBSCRIBERS
up to 25 gup to 30 gup to 35 g
183.00193.00203.00
Ad Special-PortalTECHNOLOGY AND DELIVERY:Binding technical specifications, information on dates, samples and data delivery can be downloaded from www.adspecial-portal.de. Or please call +49 711 182-1250.
For split run the publisher reserves the right to postpone.Order and cancellation dates: Loose inserts 3 weeks prior to publication date. Tipped and bound-in inserts see closing date. To be supplied as early as possible. Please furnish 5 samples when placing order.
10
DIGITAL
MEN'S HEALTH DIGITAL
#strongforlife
Men's Health Digital gives men the strength to take on life as a man – on all digital channels. MensHealth.de is the leading men’s lifestyle portal and source of daily for motivation for active men. The mobile and web platforms of the world’s biggest men’s magazine pro-vide comprehensive guides to fitness, health, and lifestyle topics. MensHealth.de provides valuable tips and tricks for training, nutrition and health in an attractive, well-structured interface, as well as engaging specials on various lifestyle topics.
Men's Health Digital is used by an affluent and discerning demographic. These users re-fuse to accept mediocrity and are focused on goal driven self-improvement in all areas of their lives: career, fitness, love, and style. Men's Health Digital users are young and sporty high-potentials, willing to invest in their hobbies and their lifestyle.
TrafficPage Impressions: 14,755,164*Visits: 2,194,167*Unique User: 929,000**Source: * IVW 07/2016, ** AGOF digital facts 2016-05
Placement unitsHome • Fitness and Health • Food • Love • Style • TechTravel • Job • Motor • Rotation
Anika [email protected]
+49 40 853303-87
CONTACT
11
TARGETING OPTIONSADVERTISING FORMATS ONLINE AD SIZE IN PIXELS CPM IN EURO
ADVERTISING FORMATS MOBILE AD SIZE IN PIXELS CPM IN EURO AdvertisingAddress your audience in a highly targeted way!MensHealth.de offers a host of possibilities for advertise-ment targeting. In addition to standard banner placements we offer digital specials and cooperation opportunities, such as topic specials, newsletters, contest sponsorships, adver-torials, competitions, etc.
For further information please get in touch with:Anika Magenheim, Phone: +49 40 853303-87, E-Mail: [email protected]
Targetingdemographics:
geography:technical:
Criteriaage, gender, education, net household in- come, etc.countries, states, cities, post codesbrowser, operating system, tablet, etc.automotive, community, dating, etc.
Additionally 2.50 Euro percriteria.Combine a maximum of 3 targeting criteria.Further targeting options are available via:www.stroeerdigitalmedia.de/werbeformen/targeting
Advertising formats and rates: effective January 2017. All prices in Euro plus VAT. Rates subject to change in 2017.For current ad formats and prices see: www.mps-mediasales.de/digital.
Ad BundleBanderole AdBillboardExpandable Medium RectangleExpandable SkyscraperHalfpage AdInterstitialMedium RectanglePreRoll Ad 20PreRoll Ad 30SkyscraperSuperbannerU-Shape / FireplaceWallpaper
728 x 90 + 160 x 600 + 300 x 250770 x 2501000 x 250300 x 250 > individualmax. 200 x 600 > 480 x 600300 x 600800 x 600300 x 250max. 20 secondsmax. 30 seconds160 x 600 / 200 x 600728 x 90200 x 600 + 1000 x 90 + 200 x 6001000 x 90 + 200 x 600 + colour code
45105120
656070
13050
120130
4530
120100
Mobile Banner 6:1Mobile Banner 4:1Mobile Banner 2:1Mobile Medium RectanglePushdown Ad / PreExpandInterstitial
320 x 50320 x 75320 x 150320 x 250320 x 240320 x 416
50506095
110115
MOTORPRESSE DIGITAL
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DIGITAL
Personal Trainer App:
• Leading international fitness app for smartphones and tablets• Interactive coaching• Goal-oriented, tailored training• Flexible workout planning with the Workout-Creator• Over 1000 exercises and 500 workouts with different goals and intensities
100 Day Bodyweight Training App:
• Developed and tested by the Men's Health fitness experts• 100 Day plan in three different intensity levels• Includes 100 day nutrition plan for all three levels• More than 150 exercises requiring nothing but you!• Training statistics to help keep you motivated
Beach Body in 100 Days App:
• Detailed training plans for beginner and expert alike• Delicious and varied nutrition plan, tailored to both intensity levels• More than 45 exercises with visual how-to guides• Training statistics to help keep you motivated
The apps presented above are merely a representative selection of the Men's Health app portfolio.
Men's Health is also available on tablets as an eMagazine
The eMagazine version of Men's Health goes on sale 2 days before its print counterpart. This specially developed tablet version contains all the content of the printed magazine, as well as many innovative features to guarantee the reader a captivating multimedia experience:
• Fascinating workout animations and videos• Sharp layout and design
ADVERTISING FORMATS eMAGAZINE RATES IN EURO
Opening PageOpening Page (Panorama Page / double-page spread)One-page advertisementMulti-page advertisementHalf-page advertisementAdvertorialSole advertiser in issue
6,5008,5005,0006,0003,5007,500
30,000
Thanks to the flexibility of this engaging tablet experience, we are able to offer a wide variety of advertising options in the eMagazine. High quality multimedia elements can be seamlessly integrated into eMagazine advertising- perfect for attracting high calibre customers. Print advertisements are not automatically included in the eMagazine. For our attractive multimedia pricing, please see page 6.To discuss your technical requirements, as well as integration opportunities in our various apps, please contact: Anika Magenheim, Phone: +49 40 853303-87, E-Mail: [email protected]
NEW FROM 2017: The Women's Health Fitness Trainer App!
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EVENTS & TRAVEL
The Men's Health Urbanathlon
A spectacular and one of a kind urban obstacle run over a challenging 12 km route for ambitious fitness enthusiasts, set against the impressive backdrop of Hamburg’s port; that’s the Men's Health Urbanathlon in a nutshell.
The accompanying Urbanathlon Festival offers a unique and interactive mix of sport, music and the arts. The Festival is visited by Urbanathletes and Hamburg residents & tourists alike.
Sponsors of the Men's Health Urbanathlon bring their brands and products in direct contact with a young, active and urban demographic in an emotionally charged environment that is guaranteed to leave a lasting memory with all that visit.
The Men's Health Camp
Every year in spring dedicated sportsmen from all over Germany, Austria and Switzerland travel to Spain to kick off their summer-fitness-training at the Men’s Health Camp. As in recent years the camp will take place in Novo Sancti Petri / Andalusia. It awaits the guests with a timetable packed with more than 30 different sports and fitness courses ev-ery day, suitable for beginners same as advanced workout aficionados.Courses and classes are held by Men’s Health cover models and the best coaches and experts from the Men’s Health network.
The Men’s Health Camp will expose your products to young sports enthusiasts, a full week long which will promote ex-ceptional brand affinity. Turn this interesting group of trend-setters and opinion leaders into ambassadors of your brand.
For further details and to learn more about specific sponsorship opportunities for events and trips, please contact us.
All advertising orders are processed exclusively in accordance with our General Terms and Conditions.For the current General Terms and Conditions, please see: www.mps-mediasales.de
www.MensHealth.dewww.mps-mediasales.dewww.pz-online.de
Street addressMotor Presse Stuttgart GmbH & Co. KGLeuschnerstraße 1, D-70174 Stuttgart
Men's Health AnzeigenleitungLeverkusenstraße 54, 22761 Hamburg
FaxAdvertising Sales: +49 40 853303-89Order Processing: +49 711 182-1027
Advertising DirectorSascha Gröschel: +49 40 [email protected]
Advertising DirectorKatja Wiedemann: +49 40 [email protected]
Unit Sales Director DigitalSport & LifestyleAnika Magenheim: +49 40 [email protected]
Order ProcessingMen's HealthMartina Schäme: +49 711 [email protected]
BERLINMotor Presse Stuttgart GmbH & Co. KGCorinna Stahlke,Bärbel KubischStorkower Straße 132, 10407 BerlinPhone: +49 30 47805-300Fax: +49 30 [email protected]
HAMBURG / HANNOVER / BREMENMotor Presse Stuttgart GmbH & Co. KGCorinna Stahlke,Maike MenteLeverkusenstraße 54, 22761 HamburgPhone: +49 40 355106-0Fax: +49 40 [email protected]
DÜSSELDORF / COLOGNEMotor Presse Stuttgart GmbH & Co. KGReinhard Oppermann, Thorsten Treppe,Simone Schroer-Thewalt, Daniela LinnartzNeubrückstraße 2, 40213 DüsseldorfPhone: +49 211 828236-30Fax: +49 211 [email protected]
FRANKFURTMotor Presse Stuttgart GmbH & Co. KGGerhard Reith, Normann Bretz,Evelin Knies-GansertKurhessenstraße 95, 60431 FrankfurtPhone: +49 69 170016-0Fax: +49 69 [email protected]
STUTTGARTMotor Presse Stuttgart GmbH & Co. KGMichael Roy,Bettina MertzLeuschnerstraße 1, 70174 StuttgartPhone: +49 711 182-1113Fax: +49 711 [email protected]
MUNICH / AUSTRIAMotor Presse Stuttgart GmbH & Co. KGClaus Mayer, Renate WeilandParkstraße 27 / Fasanenpark82008 UnterhachingPhone: +49 89 307498-0Fax: +49 89 [email protected]
MOTOR PRESSE STUTTGART70162 STUTTGART
ITALYMR MEDIA S.r.L.Matteo RavanelloVia Luca Comerio 1, I-20145 MilanoPhone: +39 02 311750Fax: +39 02 [email protected]
FRANCEDEF & COMMUNICATIONFabio Lancellotti48, Boulevard Jean-Jaurès, F-92110 ClichyPhone: +33 1 47307180Fax: +33 1 [email protected]
Bank accountLandesbank Baden-WürttembergIBAN DE74 6005 0101 7871 5108 94BIC/SWIFT-Code SOLADEST600
Due to cogent tax regulations, please indicate your VAT Registration no. and your tax indentification no. when ordering.