Men’s Health: Belly Off! Workout: Strength Training Routine

Program Description:

The Strength Training Routine -Two superset segments to

strengthen your frame, add rock-solid muscle, and burn

calories, a strength training circuit, and an "Ab Blast" routine

Talent: David Jack

Includes: Multiple segments that can be done individually or

combined for a total body workout.

Based on the best-selling book that helped 300,000 guys lose

over 1.8 million pounds!

Men’s Health: Belly Off! Workout: StrengthGTE-DV-554768UPC: 018713547682SRP: $14.99 (GE)Run Time: 45 minutesSTREET DATE: 2/9/2010

Men’s Health Belly Off! Workout: Body Weight Routine

Program Description:

The Body Weight Routine – an ultra-fast, easy way to lose

pounds and supersize your strength, power and muscle mass.

Routine includes: The 2-Minute Drill, Body Weight Circuits and

The Power of 10

Talent: David Jack

Includes: Multiple segments that can be done individually or

combined for a total body workout.

Based on the best-selling book that helped 300,000 guys lose

over 1.8 million pounds!

Men’s Health: Belly Off! Workout: Body WeightGTE-DV-554770UPC: 018713547705SRP: $14.99 (GE)Run Time: 45 minutesSTREET DATE: 2/9/2010

Marketing

Marketing:•Men’s Health / 4 x Full-page, 4-color ad •Best Life / Full-page, 4-color ad•Microsite www.mhbellyoff.com •Banners ads on MensHealth.com•E-mail blast to Men’s Health subscribers every two weeks•Social media ad campaign targeting males 18-49 health, wellness and fitness enthusiasts

Broadcast:Today/NBC, Early Show/CBS, Fox & Friends, GMA Health/ABC.com, Extra/Interview, Better TV/Interview, USAWeekend.com/Interview, Life & Style/Giveaway, Woman’s World/Feature, SpikeTV/Segment, Mike & Juliet/Fox