mental modelling for content work (confab london 2013)

Download Mental Modelling For Content Work (Confab London 2013)

Post on 18-Oct-2014

4.599 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

We typically use mental models when we’re starting to brainstorm a design, but why stop there? We can also use them to inform story mapping, content planning, and long-term governance of digital systems over time. This talk presents an alternative (or extension) to the traditional mental model by focusing on different aspects of the digital experience.

TRANSCRIPT

MENTAL MODELLING FOR CONTENT WORK

@danieleizans | #ConfabUK

DANIEL EIZANSCONFAB LONDON | 25.3.2013

Monday, March 25, 2013

http://www.flickr.com/photos/ryanprince1974/7417131586/

Lets talk about patterns

@danieleizans | #ConfabUKhttp://www.flickr.com/photos/ryanprince1974/7417131586/

Monday, March 25, 2013

http://www.flickr.com/photos/taylar/3629890327/ @danieleizans | #ConfabUK

Lets talk about patterns

Monday, March 25, 2013

For people, it gets tricky

@danieleizans | #ConfabUK

Monday, March 25, 2013

Fragmentation and distraction are the new reality

@danieleizans | #ConfabUK

Monday, March 25, 2013

Foundational workflows and patterns are failing us

@danieleizans | #ConfabUK

Monday, March 25, 2013

@danieleizans | #ConfabUK

Monday, March 25, 2013

These are problems we can solve

@danieleizans | #ConfabUK

Monday, March 25, 2013

http://www.rexfeatures.com/search/?kw=lego+italy&iso=GBR&lkw=lego&viah=Y&stk=N&sft=&search_action=# @danieleizans | #ConfabUK

Monday, March 25, 2013

We can find clarity in patterns

=

@danieleizans | #ConfabUK

Monday, March 25, 2013

We can model mental processes

@danieleizans | #ConfabUK

chat with a counsellor

EXPLORE OPTIONS

understand federal aid

am I eligible?

what are my financial impacts?

PLAN & IMMERSE OVERCOME FEAR TAKE ACTION

are there different kinds of federal

aid?

apply for aid

how do I apply?

what forms do I need?

what education do I need to apply?

what happens after I apply?

understand repayment

understand private aid

what are my financial impacts?

understand student aid

what is a grant?

what is a loan?

what is a scholarship?

can I apply for admittance

without aid?

what are the payment

schedules?

can i postpone repayment?

what happens if i miss a payment?

self assesment

what tests do I need to take?

repayment calculators

chat with a counsellor

account management

what colleges should I apply to?

how often do I have to apply for

aid?

identify with others

am I eligible?

how does private aid differ from

federal aid?

apply for financial aid/pin

what are my application

options?

how soon do I need to apply?

get answers

decision tree process

online application

aren't most students in their

20s?

can you go back to school and still be

a good parent?

will I still be able to work?

new student checklists

adult student testimonials

read/create forum topics

'getting started' materials

adult student testimonials

overview content

overview content contact forms

online application

connect to representative

plan examples

when do I start repaying?

how long will it take?

who has to pay if I die?

who has to pay if I die?

outreach services

testimonials and timelines

checklists and overview

create accountoverview content

Monday, March 25, 2013

The model vs. the map

@danieleizans | #ConfabUKDiagrams: Copyright Rosenfeld Media (CC BY-SA 2.0)

Monday, March 25, 2013

These are bad

@danieleizans | #ConfabUKhttp://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg

Monday, March 25, 2013

These are bad

@danieleizans | #ConfabUKhttp://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg

Information Architect (mental modelling)

Monday, March 25, 2013

These are bad

@danieleizans | #ConfabUKhttp://commons.wikimedia.org/wiki/File:Spiral_aloe.jpg

Content Mapping

Information Architect (mental modelling)

Monday, March 25, 2013

Start with contextual inquiry

@danieleizans | #ConfabUK

Interview(Influenced by Designer/Strategist)

Contextual Inquiry(Influenced by designer, user and strategist)

Observation(Influenced by end user)

Monday, March 25, 2013

Elements of context

@danieleizans | #ConfabUK

Monday, March 25, 2013

Elements of context

@danieleizans | #ConfabUK

BEHAVIOR

Monday, March 25, 2013

Elements of context

@danieleizans | #ConfabUK

BEHAVIOR SITUATION

Monday, March 25, 2013

Elements of context

@danieleizans | #ConfabUK

ENVIRONMENT

BEHAVIOR SITUATION

Monday, March 25, 2013

Personal-Behavioral context

@danieleizans | #ConfabUK

Emotional

Cognitive

PhysicalDOING

environmental factors, physical activity,

habits, disabilities, preferences, sensory stimuli

LEARNINGcognitive assumptions,

learning ability, education

FEELINGpsychological state, stress

level, desires, wants, needs

CONTEXT DRIVEN PERSONAS}

Monday, March 25, 2013

Personal-Situational context

@danieleizans | #ConfabUK

Situation

Need

NeedNeed

TaskTask

Task

Task

Task

Task

Task

Task

Monday, March 25, 2013

Situational-Behavioral context

@danieleizans | #ConfabUK

Emotional

Cognitive

Physical

Situation

Need

NeedNeed

TaskTask

Task

Task

Task

Task

Task

Task

CONTEXTUAL CONTENT STRATEGY

Monday, March 25, 2013

@danieleizans | #ConfabUK

Start with a hypothesis

OVERCOME FEAR(Via testimonial, Use Cases, Financial

Examples)

PLAN AND IMMERSE(Browse an expert, Understand Tools)

EXPLORE OPTIONS(Browse options and understand

qualifications

TAKE ACTION(Apply for pin, Download Forms,

Contact Advisor)

Monday, March 25, 2013

@danieleizans | #ConfabUK

Interview, inquire and understand

Monday, March 25, 2013

Create hierarchy. Create systems.

@danieleizans | #ConfabUK

chat with a counsellor

EXPLORE OPTIONS

understand federal aid

am I eligible?

what are my financial impacts?

PLAN & IMMERSE OVERCOME FEAR TAKE ACTION

are there different kinds of federal

aid?

apply for aid

how do I apply?

what forms do I need?

what education do I need to apply?

what happens after I apply?

understand repayment

understand private aid

what are my financial impacts?

understand student aid

what is a grant?

what is a loan?

what is a scholarship?

can I apply for admittance

without aid?

what are the payment

schedules?

can i postpone repayment?

what happens if i miss a payment?

self assesment

what tests do I need to take?

repayment calculators

chat with a counsellor

account management

what colleges should I apply to?

how often do I have to apply for

aid?

identify with others

am I eligible?

how does private aid differ from

federal aid?

apply for financial aid/pin

what are my application

options?

how soon do I need to apply?

get answers

decision tree process

online application

aren't most students in their

20s?

can you go back to school and still be

a good parent?

will I still be able to work?

new student checklists

adult student testimonials

read/create forum topics

'getting started' materials

adult student testimonials

overview content

overview content contact forms

online application

connect to representative

plan examples

when do I start repaying?

how long will it take?

who has to pay if I die?

who has to pay if I die?

outreach services

testimonials and timelines

checklists and overview

create accountoverview content

Monday, March 25, 2013

Focus on parts.

@danieleizans | #ConfabUK

Monday, March 25, 2013

Focus on parts.

@danieleizans | #ConfabUK

Content Need

Monday, March 25, 2013

Focus on parts.

@danieleizans | #ConfabUK

Content Need

Existing Content

Monday, March 25, 2013

We must look beyond the page.

@danieleizans | #ConfabUK

Monday, March 25, 2013

We must look beyond technology.

@danieleizans | #ConfabUK

Monday, March 25, 2013

We must look beyond the device.

@danieleizans | #ConfabUK

Monday, March 25, 2013

We must look beyond marketing.

@danieleizans | #ConfabUK

Monday, March 25, 2013

Prepare for new devices and contexts.

@danieleizans | #ConfabUK

Monday, March 25, 2013

A Call To ArmsDesign from the content out!

@danieleizans | #ConfabUK

Monday, March 25, 2013

Design for Portability

@danieleizans | #ConfabUK

Monday, March 25, 2013

Content is messy. PURPOSE

Whats the content supposed to accomplish?

MESSAGEWhats it saying? How is it saying it?

RELA