Concept for Business Partnership

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Meraviglia Who?

Roberto Balestra: Social media, marketing, Online, eCom expert

Kristian Hertel: IT, customization, leather and shoe production expert

The Meraviglia Project (now Meraviglia Limited), started in Hong Kong in February 2013 as a one time project to test the market and demonstrate the feasibility of our innovative and social business idea.Within 13 months more than 150 customers in HK, China, Taiwan, Japan, Australia, Korea and Thailand are served. Meraviglia successfully passed an audit to certify a 100% made in Italy certification as one of the first fashion brands.The Italian Chamber of Commerce awarded Meraviglia for the innovative business concept

The MERAVIGLIA project is born with the intention of promoting the outstanding quality of artisan products which are made by hand and made in the Marche region in Italy.The Meraviglia suppliers need to go through a rigid quality control process before they are allowed to contribute to the MERAVIGLIA collection.

The raw materials need to fulfil highest standards. The production needs to be executed by hand and with old artisan production techniques. The finished product needs to be nothing less than perfect to give our customers the highest satisfaction.

The Concept and Values

Products 1: Full bespoke (tailor-made) Riding Boots and Chaps

RidingBoots

Products 2: Full bespoke (tailor-made) Riding chaps and ankle combination

RidingChaps&Ankle

Products 3: Full bespoke (tailor-made) Polo and Galopp riding boots

Options: Logos, Stitchings, Swarovski, Diamonds, Brogueings, Laserings, Embossings

Galopp riding boots in leather or Synthetic, with or without zip, weight between 140g and 250g

Polo

Gallop

Products 4: Full bespoke (tailor-made) Golf Shoes, Dancing Shoes

Dance

Golf

Options: Logos, Stitchings, Swarovski, Diamonds, Brogueings, Laserings, Embossings

Products 5: Full bespoke (tailor-made) Leather Accessories

Bags/Belts/Cufflinks..

Based on customer requests, we provideaccessories with the same leather anddesign elements as the respective footwear.All customization options are of course also Available for the accessories

Current Concept in Asia Pacific1)Participation at luxury events or fairs or organization of special measurement events with clubs, stores or organizations

2)Customer Legs are measured and design of the product is defined (this can be split into two separate sessions for customer convenience)

3)As soon as full payment is received, orders are transferred to Expert artisans in Italy. They start production immediately

4)Within 10 weeks delivery to regional distribution hub.Final quality check. If requested, enhancement of personalized packaging

5)Delivery is done by Product Specialist to confirm perfect fit

Measurement event at the Hong Kong Longines Masters 2014 (highest ranked horse show jumping Event in Asia)

Standard measurement and design template

1) You invite us to special events in your country or region. Venue and customer appointments are prearranged. We fly in the necessary team and material, build up the booth and execute the measurement taking and design meetings with the customers. We cover the risks of wrong measurements.

Depending on your location we need around 5-10 pre arranged appointments with customers. You get a commission based on turnover.

for up to 15000 Euro turnover, you get 10% commission for up to 30000 Euro turnover, you get 20% commission If we achieve over 45000 Euro turnover, you get 40% commission

2) Classic wholesale business. We train you, we provide sample sets at shared costs. Execution of special events is organized locally (we will support with concepts and ideas to keep a consistent brand image worldwide). You buy from us and resell at your defined prices (we provide recommended retail prices) You cover the risks for wrong measurements but can still sell those products through an outlet channel

Normally the first option is chosen in the beginning, we train you up first, you have no risk and little additional workload. Once you feel safe to try it on your own we will support you in option 2. Of course you can opt to go back to the first option any time.

Potential Partnership Options

100% Italian leather100% Italian components100% hand made in ItalianCertification

We give a 100% fit guarantee, boots are replaced if the fit is less than perfect

Measurements are taken every 5 cm, not only on the 3 extreme points of the leg

Top riders like Clement Boulanger, Laura Renwick, Natasha Tse, Annie Ho, Vincent Ho regularly win Competitions wearing our boots

Maximum 10 weeks delivery timeLeft and right leg are sometimes very different..we can make them look similar

Since our factories are in business since 30+ years we have access to rare leathers like shell cordovan, which cannot be purchased easily on the global markets

Among the few manufacturers for professional riding boots, we’re the only one with horse riding DNA

Italian design, Italian style

We believe in strong and healthy partnership, we train our partners, until they are able to be excellent consultants

We don’t have a huge structure which increases overhead costs. Therefore we are able to offer an extremely competitive price point

We do not only make to measure, we do bespoke(full tailor made)

We provide lasted boot trees

Everything is customizable and only the customers dreams are the limit for the final design

Why Meraviglia?

Examples of executed fairsor special events in riding clubs:

Georgie Crumley

Natasha Tse

Vincent Ho

Kitty King

Clement Boulanger

Fabienne Daigneux

Annie Ho

Some of the top ranked riders trusting Meraviglia:

Laura Renwick

It’s our pleasure to answer your questions: