mercado de games - fgv€¦ · abraham kim ! starcraft ii ! top 10 world championship brazil series...
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Mercado de Games Abraham Kim
Cofundador e CEO da Hexa Game Studio
13 de Abril de 2018
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CEO da Hexa Game Studio
u Abraham Kim
u StarCraft II
u Top 10 World Championship Brazil Series
u League of Legends
u 2nd World Cyber Games Brazil
u 1st Pro Gamer a participar no Major League Gaming em Dallas, TX
u Aposentou da carreira de Pro Gamer
u Desistiu da UNICAMP no último semestre
u Especialista em SAP (Hyundai MOBIS)
u Desenvolvedor autodidata na Unreal Engine 4
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Mercado Mundial (todas as categorias)
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Premium ou Freemium?
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Qual está crescendo mais?
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População e Receita
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América Latina
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Premium
u Monetização fixa por unidade ou usuário (normalmente)
u Mobile
u Google Play
u App Store (Apple
u High End:
u Steam
u PlayStation Store
u Xbox Store
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Premium
u Monetização fixa por unidade ou usuário (normalmente)
u Mobile
u Google Play
u App Store (Apple
u High End:
u Steam
u PlayStation Store
u Xbox Store
u Pro: Todo usuário é pagante, tornando mais exato e fácil o cálculo de receita e aquisição de usuário
u Con: Limitação de receita por usuário na maioria das vezes por ser fixa
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Premium
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Freemium e Free-to-Play
u Conteúdo grátis, mas tem opção de pagar para poder obter acesso a conteúdos extras, itens exclusivos ou aumento de poder.
u Mobile
u Google Play
u App Store (Apple
u High End:
u Steam
u Plataformas exclusivas (League of Legends)
u Pro: Mais usuários que o modelo Premium, pois o conteúdo inicial para download é grátis, limite variado de receita por usuário, onde um jogador pode gastar mais de 50 mil reais em um jogo.
u Con: Necessita convencer o jogador após a experiência inicial para o recebimento de receita
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Freemium e Free-to-Play
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Negociação de Itens Digitais
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Sites de Venda/Troca “clandestinas”
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Perguntas e Respostas
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OBRIGADO!