• Name: Gaurav Joshi• Roll No: SMM-09• Programme: Sales & Marketing • Year: 2012-2014• Term: 2nd

• Institute with Logo: Fazlani Altius Business School• Logo:

“An assignment in logo as corporate communication”

PRESENT LOGO

WHAT EACH COMPONENT OF LOGO MEANS

• A three-pointed star had been designed by Gottlieb Daimler, to show the ambition of universal motorization--“On Land, on Water and in the Air.”

• The Tri-blade stands for the vehicles that Mercedes Benz made engines for Pre-War - Automobiles, Airplanes and Ships.

HISTORY• Division of Daimler AG Founded in 1886 by

Karl Benz's.• 1st Car in 1886 “Benz Patent-Motorwagen”• Subsidiaries and Alliances

1. Mercedes-AMG2. Mercedes-Benz McLaren

• Production (Factories in more than 27 Countries)

• Quality rankings

Continue…

• Models(Cars ,Trucks, Buses & Vans)• Car nomenclature (C,D,E,G,K,L,R,S & T)• Environmental record• Bicycles• Motorsport• Formula 1• Innovations• Robot cars• Tuners

http://www.mercedes-benz.com/

1902 Simple company name.

1909 3 pointed Star.

1916 Surrounded by a circle, in which four small stars and the word Mercedes were integrated.

1926 3 pointed stars of Mercedes and the laurel wreath of Benz.

2008 3 pointed stars that represents its domination of the land, the sea, and the air.

Thank You