merchant training on administration and consumer helpdesk (ppt)
TRANSCRIPT
www.electracash.com 888-310-7312 Page 1
Convenient Electronic Check Payments for Merchants and Their Customers
Accepting Checks over the Internet
eCheck Training for Resellers
www.electracash.com 888-310-7312 Page 2
Discussion Topics
Electracash Overview
ACH Summary
eCheck Marketing
Roles between Electracash and its resellers
eCheck Sales Pricing Customer Types Core Points FAQs
Electracash Operations Boarding & Underwriting Merchant Technical Support Merchant Customer Support
Payor/Consumer Customer Support
eCheck Underwriting
Resellers Assignment Tracking/Reporting
Technology Considerations
In this training session, we will covering the following topics:
www.electracash.com 888-310-7312 Page 3
Electracash Overview
www.electracash.com 888-310-7312 Page 4
Brief History
Founded in 1997 – been in business 8 years
California corporation: headquartered in Signal Hill, near Los Angeles and Long Beach, with technical offices in Memphis, TN
Serves thousands of merchants
Processed nearly two million eCheck transactions in 2003 and 2004
Growing at more than 60% per year the past several years
Top management personnel average 25 years of experience each in the financial services industry
Maintains an excellent reputation in the electronic payments industry
Active participant in NACHA Internet Operating Council
CTO is AAP-certified
Electracash is established, profitable, and growing fast
www.electracash.com 888-310-7312 Page 5
eCheck: accessing DDA via the Internet Both one-time and recurring payments: from checking/savings
accounts, from consumers and businesses Virtual Terminal: enables merchant’s employees to enter checking
account transactions on customers for Internet processing – phone, mail, over the counter
Two simple implementation options Electracash Managed Service: Electracash hosts check payment
page Electracash Gateway Service:: XML-based interface for real-time
and/or batch processing (with CSV and HTTP Post options)
Direct Deposit: Ability to send money from a business to its customers, vendors, and employees
Electracash Products
eCheck enables customers of merchants to make one-time or recurring payments online from their demand deposit accounts:
www.electracash.com 888-310-7312 Page 6
Risk Management/Fraud Controls
Authorization that customer intended the transaction (“I agree” verbiage prior to final submission by Payor)
Authentication that user is who he/she claims to be
Age Verification available
User Authentication available (additional cost of about $0.35 USD)
Verification that account number is valid (StarChek covers 40% US)
Risk analyses of merchant applicants (underwriting)
Fraud scrubbing
Negative database – 6+ years of data
Positive database – 6+ years of data
www.electracash.com 888-310-7312 Page 7
ACH Summary
www.electracash.com 888-310-7312 Page 8
ACH and NACHA
“ACH” = Automated Clearing House. “NACHA” = the National ACH Association – the network that governs ACH eCheck transactions
Rules and regulations
Charge for all transactions, including returns and resubmits Have return codes (“R codes”), with limits on returns, with potential fines to the
bank; banks can require termination of specific merchants
Require Standard Entry Class Codes on a per transaction basis Business-to-consumer
PBR – Consumer cross-border payment
PPD – Prearranged payment and deposit (written authorization)
RCK – Re-presented check
TEL – Telephone-initiated
WEB – Internet-initiated
Business to business (corporate): CBR – Corporate cross-border payment
www.electracash.com 888-310-7312 Page 9
NACHA Restricted Businesses
Types of business highly prone to fraud, especially from Canada:
Outbound telemarketing
Health benefits packages (not insurance, but supplemental medical
benefits)
Gaming
Credit repair services
Anti-telemarketing devices
ID theft prevention packages
Those who sell anything that can be deemed fraudulent, deceptive or
promote unfair practices (subjective evaluation by Electracash)
Electracash does have average ticket restrictions, avoiding those > $1500
Accounts with these practices must be closed three (3) days of the discovery.
www.electracash.com 888-310-7312 Page 10
Specific Transaction Types
We do handle Canadian transactions, as well as US, however Canadian items require special handling Payor’s signature on form, must be faxed to Electracash before
transaction can be released for processing
New Canadian Payments Association rule that works around this requirement, but not supported by enough banks, yet
We do handle business-to-business as well as business-to-consumer transactions
TEL transaction requires a written authorization
Regulation E applies to all sales transactions Promulgated by the Federal Reserve Board of Governors in order to
ensure consumers of a minimum level of protection in disputes arising from electronic funds transfers
Federal Reserve assigns Reg E PIN # to each transaction when processed through the ACH
www.electracash.com 888-310-7312 Page 11
Return Codes
R01- Insufficient Funds: NSF’s can be resubmitted up to two times; costs the merchant each time
Administrative Returns – Electracash implementing pre-notes to reduce these: R02- Account Closed R03- No Account/ Unable to Locate Account R04- Invalid Account Number
R05 – Web Entry to Corporate Account
R07 – Authorization Revoked by Customer
R08 – Payment Stopped or Stop Payment on Item
R09 – Uncollected Funds
R10 – Customer Advises Not Authorized
All except for R01 and R09 will automatically result in the account being added to the Negative Data Base
= “Unauthorized” categories
The most common return codes we deal with in ACH are:
Full list available in the Electracash Merchant Administration Manual
www.electracash.com 888-310-7312 Page 12
eCheck Marketing
www.electracash.com 888-310-7312 Page 13
10 million households without a credit card are online
89% of US Adults have a checking account
More than 967 million ACH debit payments were initiated over the Internet in 2004 (worth over $300B, and up 40% versus 2004)
86% of all business payments are by check
23% of households do not have a credit card
45% of all credit card holders are within 5% of their credit limit
83% of all consumer bills are paid by check
80% of all non-cash payments are by check
Positioning
Adding online checks has increased merchants’ site revenues by as much as 20%
(Source: Electracash Merchant Survey 11/2002)
To reach more consumers, demand more payment options
Source: NACHA and the US Federal Reserve
www.electracash.com 888-310-7312 Page 14
Nearly two-thirds of all households now pay at least one bill with an automatic debit (Source: NACHA)
Online bill payment is the most popular application on the Internet, with a 25% annual growth rate (Source: Jupiter)
Electronic bill payment will grow five times faster at biller web sites than at bank sites (Source: Gartner)
24
810
1315
18
27
40
1996 1997 1998 1999 2000 2001 2002 2003 2004
CAGR = 25%
Bill Payment Households (millions)(Bank and Non-Bank Registered)
The question for most recurring billers is how to provide electronic bill payment – not if or when. Source: Jupiter
Consumers are demanding more electronic bill payment options…
Consumer Check Use Online
www.electracash.com 888-310-7312 Page 15
Consumer Benefits: eChecks
Consumer benefits are tangible and intangible
Convenience … easy, quick, saves time, no paper checks, 24x7 access
Control … know the payment is made, not delayed in the mail
Choice …
Flexible payment date (for bill payment)
Option to credit card, which consumer may not have, may have maxed out, or simply may not wish to use
Financial Benefits … no postage, late fee avoidance, cash flow management
www.electracash.com 888-310-7312 Page 16
Merchant Benefits: eChecks
Lower remittance processing costs (electronic payments are substantially less expensive than paper-based payments)
Improved cash flow by reduced average days outstanding (i.e., accounts receivable)
Low cost option for receiving payments on the Internet
Lower cost of managing past due and delinquent accounts
Reduced number of collection notices sent
Reduced bad debts
Reduced dependency on collection agencies
Improved collection employee effectiveness
Reduced exceptions and return item costs
www.electracash.com 888-310-7312 Page 17
Target Markets: eChecks
Recurring payments, returning users Utilities (gas, electric, water, waste management), insurance, car
payments, rent, mortgage
Entertainment sites
Subscriptions
Travel Airlines, Hotels, Car rentals,
Travel web sites (Expedia, Travelocity, Priceline, Orbitz, others)
Online ticketing integrators
Rent/mortgage/property management
Business-to-business invoice payments and Internet purchasing
Unless special, low-risk circumstances, avoid large average tickets (even in the B2B space)
www.electracash.com 888-310-7312 Page 18
Benefits when Marketed
Customer use of electronic bill payments is driven by several criteria (in priority order)*
1. Very proactive marketing of the service
Notices on the bill
Bill inserts
Trained CSRs informing users of the service
Mass advertising
Posting on the merchant’s web site
2. Payment types accepted (check, credit card, debit card)
3. Availability of recurring and one-time convenience payment options
* Source: Edgar, Dunn & Company analysis
www.electracash.com 888-310-7312 Page 19
Marketing Tactics
Electracash has landing pages, sales sheets and PDF files for
eChecks
Direct Deposit
Re-designing web site; will include statements about and links to resellers
Industry-specific/product-specific trade shows
Press releases
Developing an Electracash brochure
Launching a reseller campaign
Merchants may implement promotions to drive usage, especially at introduction of the service
www.electracash.com 888-310-7312 Page 20
Electracash Web Site Re-Design
www.electracash.com 888-310-7312 Page 21
Electracash Web Site Re-design
www.electracash.com 888-310-7312 Page 22
Features for Merchants
Offer flat rate and/or percentage fee structures, depending on type of business: based on
Industry segment
Transaction volume
Average transaction size
No hidden fees – all pricing established up front
NSF notification (usually in 3 or 4 days)
Daily distributions (after first five business days)
Outstanding customer and technical support
24/7 merchant technical support
LiveChat for merchant and customer support
Toll-free help desk phone numbers
www.electracash.com 888-310-7312 Page 23
Target Markets: Direct Deposit
Direct Deposit is the electronic (ACH) transfer of a payment from a company’s checking account into the checking and/or savings account of an individual or business.
Payroll
Expense reimbursement
Revenue sharing
Allows businesses to pay
Vendors
Partners
Shareholders
Employees
Electracash can disburse funds around the globe, and even divide payments among several different accounts and between different financial institutions.
www.electracash.com 888-310-7312 Page 24
Benefits of Direct Deposit
Reduces check preparation & bill payment costs
Lowers time and labor requirements associated with payments administration
Eliminates lost & stolen checks
Diminishes fraud due to lower potential for stolen and counterfeit checks
Decreases processing costs (companies report savings more than 40 cents in processing costs for each paper check converted into direct deposit)
Provides incentive and convenience for your employees with direct deposit of payroll (employees do not have to take time to deposit their checks)
Enhances reliability versus paper checks
www.electracash.com 888-310-7312 Page 25
eCheck Sales
Pricing, Core Points, FAQ’s
www.electracash.com 888-310-7312 Page 26
Online Inquiry Form
www.electracash.com 888-310-7312 Page 27
Qualifying the Prospect
Name: _________________________________________________________ Company: ______________________________________________________ Website: _______________________________________________________ How long in business: ____________________________________________ Type of business: ________________________________________________ _______________________________________________________________ How did you hear about us: _______________________________________ Phone: _________________________________ Email Address: ____________________________________ Transaction Volume: _______________ Ticket Price: ______________ Number of Returns: ________________ Current Rates: ______ Returns: _________ Monthly Fee: _________ Comments: ______________________________________________________________ Follow Up:
www.electracash.com 888-310-7312 Page 28
Pricing Schedule
All pricing in US Dollars
Attachment to Application/Agreement
Merchant must initial acceptance
www.electracash.com 888-310-7312 Page 29
Pricing Considerations
Application Fee: US V*
Application Fee: CANADA V*
Application Fee: INT'L V*
Set-up Fee V*Avg.
Tckt < $300
Avg. Tckt < $300
Avg. Tckt < $300
Avg. Tckt < $300
Avg. Tckt < $300
Avg. Tckt < $300
Base Fee
Calculator (Enter avg. tckt $ amt)
Final Fee (Trx fee +
10 bp)Base Fee
Calculator (Enter avg. tckt $ amt)
Final Fee (Trx fee + 9
bp)Base Fee
Calculator (Enter avg. tckt $ amt)
Final Fee (Trx fee +
8 bp)Base Fee
Calculator (Enter avg. tckt $ amt)
Final Fee (Trx fee + 7
bp)Base Fee
Calculator (Enter avg. tckt $ amt)
Final Fee (Trx fee + 6
bp)Base Fee
Calculator (Enter avg. tckt $ amt)
Final Fee (Trx fee + 5
bp)
Standard < 25% recurring Y $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Recurring 25%+ recurring Y $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Adult Adult (No other fees apply) Y
MonthlyMonthly minimum fee (sales transactions only)
Transaction minimum Y**
Returns Y
Refunds Y
Redeposits Y**
Manual Refunds Y
Wire Transfers YCustomer Service Y
Y
< 25% recurring $0.35 (+10 bp) $0.35 $0.35 (+9 bp) $0.35 $0.35 (+8 bp) $0.35 $0.35 (+7 bp) $0.35 $0.35 (+6 bp) $0.35 $0.35 (+5 bp) $0.3525%+ recurring $0.35 (+10 bp) $0.35 $0.35 (+9 bp) $0.35 $0.35 (+8 bp) $0.35 $0.35 (+7 bp) $0.35 $0.35 (+6 bp) $0.35 $0.35 (+5 bp) $0.35
% Per Item Tot
Competitor Rate (enter info) $0.00
Avg Tckt > $300
Sales Transaction Pricing
Avg Tckt > $300 Avg Tckt > $300 Avg Tckt > $300 Avg Tckt > $300 Avg Tckt > $300
eChe
ck P
roce
ssin
g
(300-999 Trans/Month)
Initial One-Time Fees
Special Handling
(> 5,000 Trans/Month)
Penalty Fees
STANDARD PRICING MATRIX for eCheck & Direct Deposit (All
fees in $ US )
Direct Deposit (ACH) $0.65$0.75
ENTER AVERAGE TICKET AMOUNT
FOR AUTHENTICATION, ENTER % RECURRING HERE:
SuperSmall Very LargeMediumVery Small
( <25 Trans/Month) (25-99 Trans/Month) (100-299 Trans/Month)
Same as per tx Same as per txSame as per tx Same as per tx
$0.50
Same as per txSame as per tx
Large
(1,000-4,999 Trans/Month)
Enter average ticket size in tan box below; light yellow box under appropriate merchant-size column will reflect calculation of debit sales fee charge to merchant.
$1.50 $1.25 $1.00
www.electracash.com 888-310-7312 Page 30
Hold Backs and Exposure Limits
Deferred Contingencies (aka “Hold Backs”)
Calculated based on estimated ACH activity per merchant Generally 5% of sales volume held back each month, until total hold back is approximately
equivalent to one month of ACH sales volume; can be higher or lower, depending on returns history of merchant
Funding options include Letter of Credit or cash deposit
Contractually required by processing banks (we have risk with window of liability)
Required to ensure all monies paid out ultimately clear without payor contention or merchant financial problems
Released within 180 days of final disbursement (usually after 60 days)
Exposure Limits
Exposure limits are designed to thwart attempts at fraud
Exposure limits are calculated on a per merchant basis: Highest volume conducted over a four-day period (to account for volume peaks)
A reasonable percentage of estimated uncollected items at any one time
Portfolio monitoring to flag us when merchant approaching limit; our action is to apprise merchant and assess whether increase is required
www.electracash.com 888-310-7312 Page 31
Frequently Asked Questions
From the merchant’s perspective:
What is ACH?
When do funds arrive in my account?
How quickly am I notified of NSF’s?
Do you have online reporting?
Why do I have to pay an application fee? Your pricing is too high.
Why do I have to pay basis points rather than a fixed per transaction fee?
What is a hold back, and what does it mean to me?
www.electracash.com 888-310-7312 Page 32
Electracash Operations
Boarding, Merchant Technical Support, Merchant Customer Support, Payor/Consumer Help Desk
www.electracash.com 888-310-7312 Page 33
Canadian Item Handling
www.electracash.com 888-310-7312 Page 34
Canadian Item Handling
MANAGED ACH MERCHANTS Managed ACH Merchants will receive an authorization receipt after successfully completing the transaction. An authorization form is present on the receipt page which the customer can download and fax to Electracash. Electracash must receive the completed authorization form within 3 days of the transaction. The transaction will be placed on hold status until the completed authorization form is received. Upon receipt of the authorization form, Electracash will immediately issue the transaction to the specified financial institution for debiting.
VIRTUAL TERMINAL MERCHANTSVirtual Terminal Merchants submit transaction requests via (for example) a call center to the Electracash Virtual Terminal Interface. Merchants must provide their customers the authorization form to complete and fax to Electracash within 3 days of the transaction. The transaction will be placed on hold status until the completed authorization form is received. Upon receipt of the authorization form, Electracash will immediately issue the transaction to the specified financial institution for debiting.
ACH GATEWAY MERCHANTSACH Gateway Merchants submit batch transaction requests to the Electracash ACH Gateway. Upon receipt of the transaction requests, the ACH Gateway will return to the merchant an approved response pending receipt of the Canadian Authorization Form. The merchant must provide the customer an authorization form that must be completed and faxed to Electracash within 3 days of the transaction. The transaction will be placed on hold status until the completed authorization form is received. Upon receipt of the authorization form, Electracash will immediately issue the transaction to the specified financial institution for debiting.
www.electracash.com 888-310-7312 Page 35
Canadian Customer Auth Form
Dear Canadian Consumer: All online check processors are required by the Canadian Payments Association to receive written authorization from any Payor prior to processing an online check transaction completely. This is called a Pre-Authorized Debit (“PAD”) form. Your online check will be not be processed until we receive this completed form with your signature, as well as a blank, VOIDED check. If you have questions about this form, please contact Electracash’s Customer Service Department at 1-800-444-6952.
www.electracash.com 888-310-7312 Page 36
Administrative Areas
www.electracash.com 888-310-7312 Page 37
Account Admininistration
Once you have entered in your username and password you will be brought to the main menu
Electracash Administration: www.electracash.com/admin
www.electracash.com 888-310-7312 Page 38
Customer Service
www.electracash.com 888-310-7312 Page 39
Help Desk: Search
The consumer helpdesk enables merchants to manage their customer’s transactions: cancel subscriptions, void transactions, and refund transactions.
“View Open Tickets” Directs you to the Help Desk“Customer Search” Brings you back to Screen 1Below you see what tickets you have open. If there are none it appears as No Open TicketsYou may locate customer’s detailed information using one of the following:1. Reference number2. Customer ID # (Reg E- Pin)3. Bank account number 4. First and Last name5. E-mail address Click [Search] or hit [Enter]
Electracash Help Desk: www.electracash.com/cs
www.electracash.com 888-310-7312 Page 40
Help Desk: Search
Search any customer by:
Reference number (Sale ID)
Customer ID
Last 5 digits of the A/C number
First name
Last name
On the left top frame, you can view the open tickets.
In the left bottom frame, a list of all the tickets opened by you are displayed.
www.electracash.com 888-310-7312 Page 41
Help Desk: Creating a Ticket
After you search for the customer, the details are displayed.
You can view the previous customer service history for a particular customer or else create a new ticket to process a refund.
You cannot process anything before you create a ticket on the customer.
Select a Ticket by clicking Create Ticket
www.electracash.com 888-310-7312 Page 42
Help Desk: Creating a Ticket
www.electracash.com 888-310-7312 Page 43
Help Desk: Customer History
Customer Service History will allow you to view notes by representatives or those the system has logged previously. Every time someone’s information is accessed, it is logged here. You can also access it from Screen 2 by clicking Customer Service History.
www.electracash.com 888-310-7312 Page 44
Help Desk: Transaction Status
The transaction status is displayed. If the transaction has not been batched (still not sent to the bank), then a link is provided to keep the transaction on hold. This voids the transaction and moves it to the incomplete transaction history in the system.
www.electracash.com 888-310-7312 Page 45
Help Desk: Password Lookup
You can also look up the password and user name from the Subscription History Screen. Click Password Management and you will see the following screen. From here you can change or email the password. Be sure to click [Submit]
If there is no Password Management link then we do not handle the passwords for the site.
Passwords are CaPs SeNsItIvE.
www.electracash.com 888-310-7312 Page 46
Help Desk: Transaction History
Transaction History will show all transactions made through Electracash, and the status of those transactions. The earliest date is when the first charge was made. It will indicate when the service was subscribed to. If there is recurring billing, it will be initiated at midnight. The customer will not see charges right away; it may take a few days. Therefore it will have a different date on their statement.
www.electracash.com 888-310-7312 Page 47
Help Desk: Issuing Refunds
To Issue a Refund, select Issue Refund on the specific transaction you would like to refund. You will see this screen. You may click Close to close the ticket out as soon as you submit. At that time Click [Submit] or hit [Enter].
When a transaction appears as “uncollected,” we have not yet received the payment from the bank. Even though the customer has seen it clear on their statement, the payment hasn’t made it to us yet. Often times it is necessary to refund a customer when it is still showing as uncollected.
www.electracash.com 888-310-7312 Page 48
Help Desk: Issuing Refunds
Issuing partial and full refunds:
To work on the ticket later, check in the ticket, so that you can check out the ticket again.
When finished working on the ticket, close the ticket.
Once the ticket is closed, you cannot work on it, so you have to create new ticket.
www.electracash.com 888-310-7312 Page 49
Merchant Support
www.electracash.com 888-310-7312 Page 50
Merchant Admin: Reports
The Reports link in the main menu will take you to the different reporting options that Electracash offers.
www.electracash.com 888-310-7312 Page 51
Merchant Admin: Reports
Sales Reports provide real-time reporting of the transactions processed to date.
Pull this report by deposit date or transaction time.
Reports by deposit date give transactions that have been sent out to ACH.
Reports by transaction time are pulled according to the transaction date/time entered into the search fields.
www.electracash.com 888-310-7312 Page 52
Merchant Admin: Sales Report/Deposit Date
Payout reports will give you the amount of your payout on a specific date as well as the transaction and fee detail to support the payout amount.
www.electracash.com 888-310-7312 Page 53
Merchant Admin: Payout Report
Payout reports will give you the amount of your payout on a specific date as well as the transaction and fee detail to support the payout amount. To get the detail of the payout you will click on the date link.
www.electracash.com 888-310-7312 Page 54
Merchant Admin: Payout Detail
The payout is then broken down into detail of Sales, Fees, Holdback Deposits (reserves), Returns, and minimum balance. Each of these breakdowns also has a link to the supporting detail so that you can see exactly what is making up the figures for each category.
www.electracash.com 888-310-7312 Page 55
Merchant Admin: Subscriptions
Electracash gives you the option to be able to pull active and inactive subscriptions. The active subscription report will give you basic subscription details on your current active members.
www.electracash.com 888-310-7312 Page 56
Merchant Admin: Inactive Subscriptions
The inactive subscription report will give you the customer’s name, cancel date, and email address. This is useful if you would like to send an email offer to a former customer to rejoin your site.
www.electracash.com 888-310-7312 Page 57
Merchant Admin: Manage Websites
Manage Websites section enables merchants to set up their site profiles; Merchants can modify their sites.
For merchants not web-based, the site information is the company name, and is still used to set up the account for processing, with subsequent product or products attached to each site/company. Ex: For web-based
Site: www.abcshoes.com Product: one time billing $50.00
Ex: For non- web-based: Site: ABC Shoes, Inc. Product: one time billing $50.00
www.electracash.com 888-310-7312 Page 58
Merchant Admin: Site Management
Site name- What you want your website to be called in our system.Site URL- The URL that links us to your website.Content Section URL- The URL you want your customer’s to be redirected to after the transaction is completed. Technical Contact Email- The email address you want to be contacted at or Technical issues.Customer Service Email- This is the email address you want to be contacted at for Customer Service Issues.Order Notification Email- This is the email address you want to be contacted at for transaction notification. (optional)Declined Transaction Redirect- The URL that you want your customers to be redirected to so that you can request another form of payment.
Once this information is entered, click the add site button. Your site will then be issued a site id that is required for processing on most integration options.
www.electracash.com 888-310-7312 Page 59
Merchant Admin: Manage Products
Manage products: Select the site that the product is associated with and click Choose Site.
Option to add, modify, or inactivate a product.
Add, click the corresponding product type. We offer several different setup types for products.
Standard Product- This is a one time billing product.
Recurring Product non-password managed ( you will set the recurring rules)
Add Password Managed Product requires a username/ password to access your sites. Recurring or non-recurring( you will set the values).
www.electracash.com 888-310-7312 Page 60
Merchant Admin: Add Product
When finished, click the add product button. At this point the product will be assigned a product ID. This product ID is required for most of the Electracash integrations.
www.electracash.com 888-310-7312 Page 61
Merchant Admin: Add Recurring Product
To add a recurring product that is not password managed, click the button for Add Recurring Product (Not Password Managed) and then click the button for Choose product/function. You will then be prompted to
enter in the description of the product, the price of the product, and your desired recurring rules.
Once you have entered in the information needed, click the add product button. Your product will then be assigned a product id.
www.electracash.com 888-310-7312 Page 62
Merchant Admin: Profile
The Merchant profile section allows merchants to modify their contact information with Electracash. They are also able to change their Merchant Administration password. Once the changes are complete, click Update Profile.
www.electracash.com 888-310-7312 Page 63
Returns Handling
No notification to merchant of NSF in advance of re-presentment (“redeposit”). Redeposit NSF twice per item (unless the merchant elects to turn off
redeposits).
Redeposits currently on 1st and 15th (item > 6 days in redeposit state).
If again returned as NSF, no further action
Return rates vary widely by industry. We collect on NSF’s at approximately 30%.
There are no collection rates on other types of returns, such transactions are non-representable.
If the merchant can subsequently obtain a good account number from the customer, the transaction is re-entered as a new transaction.
Checks have a 60 day liability for unauthorized Some state laws give up to seven years
Notify of NSF and invalid account transaction in 3 days, at minimum
www.electracash.com 888-310-7312 Page 64
Electracash Underwriting
www.electracash.com 888-310-7312 Page 65
Underwriting Requirements
We send an application with contract, pricing schedule, and EFT authorization form
Merchant must return: Completed application, with signature (4 pages)
Accompanying required documents (choice of documents offered)
Pricing schedule, with acceptance initialed
Signed contract (5 pages)
Completed EFT form
Voided check
We do have available, as needed: Combined Direct Deposit Agreement and Application
Standalone agreements and applications for eChecks and Direct Deposit
Merchant set-up form is filled out by or with merchant, in preparation for boarding
www.electracash.com 888-310-7312 Page 66
Underwriting: Application
www.electracash.com 888-310-7312 Page 67
Underwriting: EFT Authorization
Attachment to Application/Agreement
Merchant must sign
Used to initiate application fee
Requires a voided check
www.electracash.com 888-310-7312 Page 68
Sources for Underwriting
Better Business Bureau
Federal Trade Commission
Internet search
Credit bureaus (Equifax, Experian, others)
Small business
Corporate
Personal
International
www.electracash.com 888-310-7312 Page 69
Merchant Boarding
www.electracash.com 888-310-7312 Page 70
Merchant Boarding, p. 2
www.electracash.com 888-310-7312 Page 71
Reseller Network
www.electracash.com 888-310-7312 Page 72
Reseller: Support Points
Value added service that expands portfolio in a wide open market – no more competing with thousands of others just to shift share. Significant opportunity to make money!
Competitive and flexible compensation – includes buy rates and commissions
Paid monthly, promptly with detailed accounting: Online access to Multi-tiered (drill down) tracking and reporting
Sales education and tools
High retention rates and customer satisfaction
Streamlined application process with fast approval and setup, plus high approval rates
Special pricing for customers negotiable
Direct deposit of funds
No software or reporting fees, no merchant setup fees
Daily settlement to the merchant
www.electracash.com 888-310-7312 Page 73
Reseller Program
URL links for Reseller web sites that automatically populate the Affiliate number in our inquiry form/Salesforce
eCheck and Direct Deposit sales sheets/PDF files
EC brochure underway
Online status reporting – by merchant, by reseller (development underway)
For bigger Resellers, may co-sponsor print advertising
Reseller section on new website, with access to all relevant documents and information
Training materials addressing marketing, sales, underwriting requirements, pricing considerations, and operational support
www.electracash.com 888-310-7312 Page 74
Affiliate Management
www.electracash.com 888-310-7312 Page 75
Affiliate Management
www.electracash.com 888-310-7312 Page 76
Affiliate Reporting: Lead Status
www.electracash.com 888-310-7312 Page 77
Affiliate Online Activity Reporting
www.electracash.com 888-310-7312 Page 78
Technology
www.electracash.com 888-310-7312 Page 79
Security
Completely redundant Internet connections, database and web
servers
128-bit SSL encryption
Password-managed sites
Secure sites for transaction capture capability on both
electracash.com and electracash.net
Anything we have can be put behind SSL quickly
Meets all US and Canadian federal regulations
Meets all NACHA banking and data security requirements
www.electracash.com 888-310-7312 Page 80
Technology Considerations
Technology Escalation Procedures: Memphis Merchant Support: 901-684-6266 or 877-684-6266
Michelle Mynatt is first point of contact 24/7 – Memphis x 301
Gets escalated from her to support developer (not 24/7, but we will support large customer needs)
Procedures for service interruptions: TBD. Starting point:
If it’s on our side, first point of contact is Kenny Sessions (24/7) – Memphis, x 307
In the end, Mike Hoffmeyer, CTO, is “The buck stops here” guy – Memphis, x 310
www.electracash.com 888-310-7312 Page 81
Points of Contact
Merchant Sales
Merchant Support (customer service, e.g., billing)
Merchant technical support
After hours (24/7)
Customer Support Help Desk (payer/consumer)
Day-to-day support/decisions between Electracash and Reseller
Pricing plan
Reseller performance
Anything else
Tammi Haney x-111Megan Mattheson x-112
562-304-7878: Diane Bircher x-204 Supervisor: Debi Yoachum X-100
901-684-6266Michelle Mynatt x-301
800-444-6952
Jody Hancock:562-498-6888 x-106
Jody Hancock
Jody Hancock
Jody Hancock
Electracash
Signal Hill: 562-498-6888
Memphis: 901-684-0348