mercury social security - online display ads 101

Download Mercury Social Security - Online Display Ads 101

Post on 07-Nov-2014

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Display ads (banners, flash, etc.) are no longer the domain only of the large and moneyed. With no-minimum real-time RTB platforms like SiteScout, even the smallest boutique hotels and niche outdoor brands can afford to get their visual messages in front of the right people at the right time.

TRANSCRIPT

  • 1. MERCURYcsc SOCIAL SECURITY June 14, 2013 Friday, July 26, 13
  • 2. ONLINE DISPLAY ADVERTISING FOR GEOTRAVEL BRANDS (from @DONNIECLAPP) Friday, July 26, 13
  • 3. Friday, July 26, 13
  • 4. ARGGGGH! WE CAN BE HERE BECAUSE WE'RE RICH (OR PRETTY) Friday, July 26, 13
  • 5. Friday, July 26, 13
  • 6. Friday, July 26, 13
  • 7. Friday, July 26, 13
  • 8. SELF-SERVE ONLINE AD PLATFORMS Friday, July 26, 13
  • 9. Low Creative Overhead No Minimum Spend SELF-SERVE ONLINE AD PLATFORMS No Contracts Lots of Actionable Data Friday, July 26, 13
  • 10. ADWORDS SPEND Q1-Q2 2012 Friday, July 26, 13
  • 11. AMAZON: $54 MILLION U of PHOENIX: $37.9 MILLION ADWORDS SPEND Q1-Q2 2012 Friday, July 26, 13
  • 12. Friday, July 26, 13
  • 13. Friday, July 26, 13
  • 14. Friday, July 26, 13
  • 15. Friday, July 26, 13
  • 16. Friday, July 26, 13
  • 17. RTB = REAL-TIME BIDDING Friday, July 26, 13
  • 18. TRADITIONAL DISPLAY AD PROBLEMS Friday, July 26, 13
  • 19. Cost of Entry Lack of Transparency TRADITIONAL DISPLAY AD PROBLEMS Data is Delayed CPM vs. CPC Friday, July 26, 13
  • 20. Friday, July 26, 13
  • 21. Friday, July 26, 13
  • 22. Friday, July 26, 13
  • 23. [GHOSTERY DEMO] Friday, July 26, 13
  • 24. Friday, July 26, 13
  • 25. Friday, July 26, 13
  • 26. Friday, July 26, 13
  • 27. [SITESCOUT DEMO] Friday, July 26, 13
  • 28. SELF-SERVE RTB ADVANTAGES Friday, July 26, 13
  • 29. No Minimums Incredible Transparency SELF-SERVE RTB ADVANTAGES Real-Time Actionable Data Full Control of Targeting Friday, July 26, 13
  • 30. CAN SELF-SERVE RTB DO IT? Friday, July 26, 13
  • 31. Target Mobile Devices Frequency Capping CAN SELF-SERVE RTB DO IT? View-Through Conversions Audience Capture Friday, July 26, 13
  • 32. CAN SELF-SERVE RTB DO IT? Friday, July 26, 13
  • 33. Conversion Tracking Demographic Targeting CAN SELF-SERVE RTB DO IT? Flash/Rich Media Geo-Targeting Friday, July 26, 13
  • 34. CAN SELF-SERVE RTB DO IT? Friday, July 26, 13
  • 35. GPS Fencing Retargeting CAN SELF-SERVE RTB DO IT? Day Parting OS/Device Targeting Friday, July 26, 13
  • 36. CAN SELF-SERVE RTB DO IT? Friday, July 26, 13
  • 37. Contextual Page Targeting Brand Protection CAN SELF-SERVE RTB DO IT? Whitelist/Blacklist Postback URL Tracking Friday, July 26, 13
  • 38. CAMPAIGN IDEAS Friday, July 26, 13
  • 39. HTL EMAIL CLICKERS Friday, July 26, 13
  • 40. MONTANA AD CLICKERS Friday, July 26, 13
  • 41. WPD CART ABANDONERS Friday, July 26, 13
  • 42. HOMEWORK. Friday, July 26, 13
  • 43. #QUESTIONS? Friday, July 26, 13