mergel science2.0 wise 2012

8/3/2019 Mergel Science2.0 WISE 2012

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Science 2.0:

Social Media Use in Academia

Ines MergelAssistant Professor Department of Public Administration

Maxwell School of Citizenship and Public Affairs

Syracuse University



Open Science

http://www.nytimes.com/2012/01/17/science/open-science-challenges-journal-tradition-with-web-

collaboration.html

http://chronicle.com/article/Who-Gets-to-See-Published/130403/ http://www.theatlantic.com/business/archive/2012/01/

locked-in-the-ivory-tower-why-jstor-imprisons-academic-research/251649/#.Txm6u-ohwpQ.twitter



Social media

Social networkingAcademic communication

¡ What kind of relationships do you need?

¡ How can you tap into existing social networks?



Academia = Ivory tower

¡ Strict rules

¡ Hierarchical¡ Based on seniority and

merit

¡ BUT: Clash of generations



Academic networking

Photo source:http://www.cartoonstock.com/directory/o/old_boys_network.asp

¡ What kind of ties do youneed?

¡ Research, Teaching,

Service

¡ Local & global

¡ Professional & social

¡ Practitioner & academic¡ Informal & formal



Social

networkingprinciples driving

human interaction



Birds of a feather flock together

¡ Homophily in socialnetworks

¡ Similarity breeds connection

Result:Personal networks are (too)

homogenous



Six Degrees of Separation &

Small World Phenomenon

Watts, D. J. (1999). Small Worlds: The Dynamics of Networks Between

Order and Randomness. Princeton University Press.



"The Strength of Weak Ties“

(Mark Granovetter)

¡ Strong ties: arise from long-term,frequent, and sustained interactions

¡ Weak ties arise from infrequent andmore casual interactions: bridge

social distances

Activate weak ties for innovativeinformation

Picture source: http://www.wrike.com/projectmanagement/07/28/2008/Project-Management-

Software-Mind-Mapping-Weak-Ties-and-the-Human-Brain



Social media applications for teaching & research



ResearchGate

http://www.researchgate.net



Google Scholar Citation Page

http://scholar.google.com/citations



Developing a researcher

profile through social media

¡ Twitter

¡ Weblog

Find your network(s) anddevelop your digital self!



Source:

http://www.webdesignerdepot.com/2009/03/50-twitter-comic-strips/



Use of #MyResearch hashtag on

Twitter



Twitter in Higher Education

¡ How frequently do you use Twitter for the following activities?

Never Rarely Some-times

Occasionally Frequently

To shareinformationwith peers

6.5% 6.9% 15.4% 22.1% 49.1%

Tocommunicatewith students

33.9% 20% 14.1% 16.8% 15.1%

As a learningtool in theclassroom

44.2% 21.2% 11.0% 13.9% 9.7%

As a real-timeinformationsource

5.9% 8.7% 15.0% 18.6% 51.8%



How to use Twitter for …

¡ Create Twitter groups to

share information with your students

¡ Early information channelfor your class topics

¡ Connect to potential guest

speakers

¡ Network with other academics teaching in your field

¡ Access early publications

¡ Newest PEW studies

¡ Most retweeted must-read articles

¡ Follow conferences

(backchannel), save travel

money

¡ Download and analyzeTwitter attention networks

Teaching Research



Twitter as a

“Global Faculty Lounge”

¡ Asymmetric information sharing

¡ Track a conference

¡ Instant feedback :

¡ Public note pad:

¡ Follow a professional:

¡ Social proof

¡ Measure of influence: “we view abehavior as more correct… to thedegree that we see othersperforming it”

¡ Subscribing to content that a lotof other people subscribe to

¡ Number of retweets, likes or content shared (reused)

¡ Twitter as a networking andprofessional development tool

¡ Success depends on

¡ who you are connected to andwith;

¡ how frequently you participate;

¡ how conscientious you are aboutcontributing value to thecommunity.

Joanna C. Dunlap and Patrick R.Lowenthal in Horton Hears a

Tweet (EDUCAUSE Quarterly, vol.34, no. 4)



Twitter interface

Twitter handle (@)

Search

ReTweets

@Mentions



#Hashtags

¡ A topic with a hash symbol (”#”) at the starteach Twitter message

¡ Easy to search for & help to organize messages

¡ No need to follow everyone who writes abouta specific subtopic

¡ Examples:

¡ Prominent #hashtag: #followfriday

¡ Conference as #hashtags¡ Names as #hashtags

¡ Topic areas as #hashtags

¡ …



ReTweet = Twitter love

Repostings

¡ Convention to replicate other people’sposts

¡ Add “RT” to a post

¡ (via @name)¡ Use “HT” (hat tip)

Hightlights, that the original post/ideacamefrom someone else

¡ “OH” = overheard

¡ Sometimes called “Twitter love”

¡ An indicator of who you pay attention to

¡ Correct attribution

¡ More on the science of ReTweets:http://mashable.com/2009/02/17/twitter-retweets/



Twitter applications

¡ Overview of 19 Twitter desktop applications:

http://mashable.com/2009/06/27/twitter-desktop-

apps/

¡ Twitter started#appwednesday:

Unofficial Twitter application

suggestions



Desktop applications:

Tweetdeck

¡ TweetDeck.com

¡ Column view of all

Twitter functions

¡ Save searches byhashtag w/o follow



Free blogging tools



Free blogging tools

https://www.blogger.com/ http://wordpress.org/



Personal blogs

http://andrewmcafee.org/blog/

http://inesmergel.wordpress.com



Topic-area blogs

http://www.iq.harvard.edu/blog/netgov/ http://blogs.law.harvard.edu/digitalnatives/



School blogs

¡ “The Green Grok”

¡ Nicholas School of the Environment

at Duke University by Dean BillChameides

¡ Facebook

¡ YouTube channel

¡ Twitter

¡ iTunesU

¡ Technorati favorites

¡ Students and travel blogs

http://www.nicholas.duke.edu/thegreengrok/



RSS feeds¡ "Really Simple Syndication"

or "Rich Site Summary”

¡ Syndication of frequently

updated content¡ Blog entries

¡ News headlines

¡ Radio

¡ Audio

¡ …

¡ In XML format



Social media pitfalls



Tweet, wordpress or linkedin with me:

http://www.linkedin.com/in/inesmergel/

http://twitter.com/InesMergel

(http://inesmergel.wordpress.com

[email protected]

mergel science2.0 wise 2012

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