mergenthaler mgm310 1104 b-06 ph 2 ip
TRANSCRIPT
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MGM310-1104B-06 E-BusinessPhase 2 Individual Project
Sabrina MergenthalerColorado Technical University
Professor Shanese PickettNovember 28, 2011
It’s in the Bag… Virtually
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• Development of e-business/e-commerce
• Shopping from home-Convenient-Hassel-free
-Secure
• Engagement of companies in e-commerce
• Strategies to Success-Knowing the target market
-Product-Price
-Placement-Promotion
• The goal of selling online
Introduction
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Agenda
• Identifying three companies-E-bay-Listia
-Amazon
• Comparison of companies
• Effective approaches
• Security
• Conclusion
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• Buyers •Sellers
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• PayPal-Safe
-Dependable-Beneficial
• 24/7 Tech Support• Communication• Data Collection• Sale Promotion• User rankings
• Product reviews/comparisons
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• Silicon Valley, 2009
• Auction-style
• Based on credits
• Badges/ ranking
• Comments/ Review
• Search/browse
• Recommendations
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• Based in Seattle, WA• Founded in 1994• Internet launch 1995• Bookstore• User profiles• Buyers/sellers• User stores
• Company sales• Feedback• Recommendations• Payment options• Discounts• Tech Support• Advertising
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• Effective approaches
User ranking
Categorized/keyword searches
Comparative shopping
Reviews
Recommendations/Up selling
Communications
Rewards options
• Providing security
Variety of payment options
Encryption
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References
M.U.S.E. (2011). Effective E-Commerce Web Sites. E-business. Colorado Technical university. Retrieved from https://campus.ctuonline.edu/courses/MGM310/p2/hub1/25849.pdf
E-Bay. (n.d.). Retrieved from http://www.ebay.com
Amazon. (n.d.). Retrieved from http://www.amazon.com
Listia. (n.d.). Retrieved from http://www.listia.com