merger proceedings that work: a look to the future
TRANSCRIPT
Doug Green is a partner in the Washington, D.C. firm of Newman &
Holtzinger, where his practice involves antitrust matters and
commercial litigation for energy companies. Mr. Green has
represented Northeast Utilities Co. and Southern California Edison Co.
in their recent FERC merger proceedings, and was involved in
formulating competition issues for intervenors in the PacifiCorp merger case. He has also represented Public
Service Electric and Gas Co. and Houston Lighting & Power Co. in
major commercial litigation matters. Mr. Green received a J.D. from
Georgetown University Law School where he was an editor
of the law journal.
Merger Proceedings That Work: A Look to the Future Both consumers and the economy in general would benefit from consummation of electric utility mergers that yield efficiencies. To permit this, the merger approval process itself must become more efficient.
Douglas G. Green
l 'n 1987 industry analysts fore- .saw a wave of electric utility
consolidations that would reduce the number of major utilities from
"150 to 50 in five years." Now, as that five year milestone nears,
and in the wake of California
regulators' rejection of the pro- posed merger between Southern California Edison Company ("Edi-
son") and San Diego Gas & Elec- tric Company ("SDG&E'), The
New York Times recently featured an article proclaiming: "Era of Utility Deals Fails to Arrive. ''~
What does the future hold for
electric utility mergers? What are the implications of the regulatory complexities and major political opposition encountered by the Ed- ison/SDG&E and Kansas Power & Light Company ("KP&L")/
Kansas Gas & Electric Company ("KG&E") mergers? Can anti-
trust and transmission access is- sues be dealt with effectively in
electric utility merger proceed- ings? Will the Federal Energy
Regulatory Commission issue guidelines to simplify these pro-
ceedings? While no one can provide the
definitive answer to these ques- tions - - some of which may be re-
solved by the FERC's decision in the Northeast Utilities/Public Ser- vice of New Hampshire acquisi- tion, expected to be issued about the time this article is published - - the shape of the future is suffi- ciently distinct that its contours can be sketched with some confi-
dence.
20 The Electricity Journal
I. Taking Stock of the Merger Movement
A. The Impetus For Consolidations Remains Powerful
The same considerations that
led industry analysts to predict a
wave of consolidations persist,
and there are good reasons to think that meritorious mergers
will be identified and proposed in the next several years.
The structure of the electric util- ity industry remains largely un-
changed from its status 50 years ago, while other regulated areas
of the economy have experienced substantial structural reorganiza-
tions. Deep down, I suspect no one truly believes that the electric
utility sector - - unlike other infra- structure industries - - achieved the optimal struc~xre a half cen- tury ago, never to change.
In today's global econom)~ the United States can ill afford to hob-
ble the efficiency of an industry so essential to its productivity. Fur-
thermore, with the emergence of a strong nonutility generation in-
dustry, pressure from industrial customers for bypass, and de-
mands from power producers, customers, and power brokers for transmission access, it is evident that utilities possessing a diver-
sity of management, financial, and technological resources will have the best chances for success in the coming years. Electric util- ity mergers provide the potential for substantial cost-savings, 2
higher quality service, and other benefits that are important in an increasingly competitive world.
B. Factors That Have Impeded Some Consolidations Are Substantial, but Can Be Addressed Strategically
Three major unexpected factors have decreased the merger mo- mentum perceived in the late
1980s. First, local political opposi-
tion that has arisen in some in- stances, with the Edison/SDG&E
merger the prime example, has been both active and potent.
Various interests have chal- lenged the proposition that lower
rates and better service necessar- ily matter in assessing merger ap-
In today's global economy, the United States can ill afford to hobble the efficiency of an industry so essential to its productivity.
plications. These interests have re-
sisted mergers on parochial
grounds, attacking them for being pro-efficiency. For example, in
both the Kansas and California mergers, the applicants intro- duced evidence demonstrating hundreds of millions of dollars in labor savings benefits. State regu- latory staff in the KP&L/KG&E merger and various intervenor groups in the Edison/SDG&E case argued that such economies
should be counted not as merger
benefits, but rather as de t r imen t s - -
on the theory that franchised utili-
ties have an obligation not to re- duce local jobs. During oral
argument the California regula- tors expressed puzzlement with
this contention, since all of the
projected labor savings there in- volved attrition, with no employ-
ees to be laid off. The representa-
tive for organized labor explained that when his young daughter
grows up he hopes she can be an accountant for the electric com-
pany, and that reducing the num- ber of accountants carried on the
payroll diminishes her chances.
S uch arguments bring to
mind the Luddites who in Victorian times rioted against the
coming of the machine age. Yet these arguments illustrate that at the state level, at least, the likeli- hood exists that utility mergers
will be opposed by some on what are essentially emotional grounds.
Where such grounds are given credence, the task of convincing
regulators that a particular consol- idation is in the public interest be-
comes much harden The above factors tend to pro-
tract approval proceedings and to expose merger proposals to the vi-
cissitudes of time. In the unregu- lated world, few mergers are vul-
nerable for so long to the sensitivity of financial markets or to the fickle winds of politics. Utility mergers can withstand a measure of both; but the longer the process, the greater the chances of unexpected reverses.
While none of these factors can be eliminated, it is apparent that
July 1991 21
there are courses by which they can be reasonably addressed. Re- cent experience shows that these
factors come into play most nega- tively where a proposed merger is
hostile rather than friendly. This was true in Kansas, where the
takeover of KG&E was initially
proposed by Kansas City Power & Light Co. in a hostile fashion.
The Edison/SDG&E proposal, too, through ultimately accepted by SDG&E's Board of Directors,
had all the trappings of a hostile
takeover, since SDG&E had "put
itself in play" via its announced merger agreement with Tucson Electric Power Company. 3 In a
"hostile" context, potentially vola-
tile groups with parochial inter- ests tend to be galvanized into un-
friendly action. The result is proliferation of issues and much
higher transaction costs.
W rhere the merger is
friendly, the opportunity exists at the outset to maximize
the degree of consensus among state regulators, antitrust enforce-
ment agencies, and potentially in- terested parties. The Northeast
Utilities case represents an exam- ple of such efforts, albeit in an un-
usual situation. The specter of out-of-control
transaction costs (coupled with uncertain results) represents per-
haps the principal deterrent to prospective consolidations. While any large utility merger will result in significant costs, re- cent experience indicates that keeping the merger friendly and resolving as many matters as pos- sible with state regulators at the
threshold can provide an accept- able means of cost control.
C. The Edison/SDG&E Experience Appears To Be Sui
Generis
As its echoes begin to fade
awa)~ the Edison/SDG&E experi- ence appears to be largely sui gene-
sis. A number of unique factors
coalesced there at once: • unexpectedly strong local po-
litical opposition to the merger by
the City of San Diego and the Copley Press who perceived the
In the unregulated world, few mergers are vulnerable for so long
to the sensitivity of financial markets or to
the fickle winds of politics.
proposal as part of the creeping "Los Angelesization" of their mu-
nicipality; • the decision by the then Attor-
ney General of California to run against the merger as a central
theme of his campaign for the Democratic gubernatorial nomina-
tion; • the passage of an extraordi-
nary statute by the California legislature applying a stricter stan- dard to the Edison/SDG&E merger than would have applied under existing state and federal
laws concerning competition and merger benefits;
• and a turnover in the compo-
sition of the California Public Util- ities Commission.
The uniqueness of California as a regulatory and cultural venue
also was a distinguishing feature. The significance of the Edi-
son/SDG&E decision, at least at present, appears to be that it may embolden other state Commis- sions to take a harder look at
merger proposals, and some of its language and reasoning may pro-
vide a "litigant's wishing well" for future merger opponents in
other forums. In the long run, its significance may be a function of
the fate of other mergers now pending. If both the KP&L / KG&E and Northeast Utilities
transactions are approved with- out reference to it, the Edi-
SOn/SDG&E decision is likely to
be viewed as a special case. If state regulators kill the Kansas
proposal, the hurdle of state pro- ceedings may loom still higher.
At the moment, if there is any clear general lesson in the Edi-
SOn/SDG&E case, it is that the more hostile and politically charged a utility merger proposal, the greater the risk that the
ground rules will change during its pendency.
II. Antitrust and the Dynamics of the Regulatory Process
Transmission access, and anti- trust issues generally, remain focal points of electric utility merger proceedings, particularly before the FERC. Ideally, one sharply de-
22 The Electricity Journal
fines the antitrust issues involved
in a utility merger at the outset.
The case can then be shaped so
that those issues are clearly fo- cused and do not get confused
with other issues requiring regula-
tory scrutiny. In the course of this
effort, steps can be taken to antici-
pate and address any concerns
which the Department of Justice
might raise in the course of its re-
view under the Hart-Scott-Rodino
merger r e v i e w process . 4
W here the antitrust issues
are clearly delineated
and the evidence fully developed
at an early stage, the competit ion
issues ordinarily can be ad-
dressed and resolved in a way
that facilitates consummat ion of
an otherwise beneficial merger.
This can be accomplished either
through formulating merger-re-
lated commitments that dispel
any legitimate competit ion con-
cern or by developing a case
showing in simple terms that the
merger does not change competi-
tive conditions adversel~ or by a
combination of both approaches. 5
In the dynamics of the regula-
tory process, however, the central goals of antitrust can become ob-
scured. This is ironic because
proper antitrust enforcement is
supposed to achieve the same ob- jective as properly-focused eco-
nomic regulation - - lower prices
to consumers and increased con- sumer welfare. 6 The antitrust
laws protect against mergers that
create ou tput restrictions and thereby raise prices to consumers
- - i.e., yield "enhanced market power. ''7 Merger cases thus are
supposed to focus on the changes
in competitive opportunities, and
whether there is a resulting effect
on output and prices caused by
the merger. A merger proposal that im-
proves rather than diminishes competitive opportunities for
transmission service does not en-
hance market power by dint of
control over transmission facili-
ties. It should not occasion a de-
bate about the optimal way to use
transmission in the industry,
which is at bot tom a policy issue,
not an antitrust merger question.
Merger intervenors have resurrected antitrust theories coined in William Jennings Bryan's era and interred by the courts decades ago.
The perfect should not be an
enemy of the good.
In electric utility merger cases,
these principles tend to get ob-
scured in three ways. First, the
process encourages utilities that
deal with the merging firms to in-
tervene and to demand, in the
name of "antitrust," transmission
concessions and preferences unre- lated to any competitive impact of
the merger. In regulatory merger-
approval proceedings, unlike fed- eral court proceedings, all inter- ested parties are allowed to
participate whether or not they
can establish an antitrust injury
from the merger. To date this has
meant that virtually every utility
having an actual or potential com-
mercial relationship with either of
the merging parties may inter-
vene and raise antitrust conten-
tions before regulatory tribunals
not used to assessing antitrust
claims and more accustomed to
compromising economic disputes
in rate cases. It is a great
challenge, in this context, for the
regulator to distinguish between
genuine antitrust issues and those that are spurious. Indeed, interve-
nors, seeking to benefit from the
dynamics of the process, have res-
urrected antitrust theories coined
in William Jennings Bryan's era
and interred by the courts de-
cades ago as being at war with
sound law and economic policy.
For example, there is a tendency
for any firm which is a customer
or a supplier of one of the merg-
ing firms to charge that the
merger "lessens competition" by
the mere fact that it removes the acquired company from the mar-
ketplace. But the mere elimina-
tion of actual or potential rivalry
alone does not raise valid anti-
trust concerns. The Supreme
Court flatly rejected precisely this
notion years ago, holding that the
antitrust laws "protect competi- tion, not competitors. ''8 The pur-
pose of antitrust is not to perpetu- ate a particular number of rivals, but to foster consumer welfare. 9
The proper antitrust inquiry thus
is not whether a merger elimi-
nates one of the merging firms as
an independent competitor - - all
July 1991 23
mergers do this - - but rather whether it "obstructs the achieve- ment of competition's basic goals
- - lower prices, better products, and more efficient production
methods. "1° a second potential source of
confusion in electric utility merger proceedings is that regula-
tory policy preferences are often garbed in antitrust clothes. For ex-
ample, everyone agrees that ac- cess to scarce facilities controlled
by regulated companies should be made available to their compet-
itors on a reasonable basis. The disagreement is over precisely
what terms are "reasonable." The antitrust laws provide one answer
to this question. But the answer provided by the antitrust laws - -
which give the owner of a scarce
facility the right to use that facility to serve its customers efficiently - - may not be the answer preferred
by regulatory policy makers} 1 For instance, the FERC Transmis-
sion Task Force Report essentially
advocates that the transmission
conditions imposed by the FERC
in the PacifiCorp case be imposed upon the industry generally. But the antitrust laws do not support
such a rule, and as the FERC's
own decisions in the PacifiCorp case make plain, its imposition in merger cases on a generic basis would offend fundamental legal principles that require merger remedies to be tailored to the spe- cific facts at hand} 2
It is important to separate pro- posed "conditions" impelled by regulatory policy preferences from those actually required by
antitrust imperatives. What is
proper policy varies according to the eye of the beholder. Indeed, some economists argue that any
attempt to impose a regulatory
policy solution will ineluctably be counter-productive. Whatever one's philosophy on regulatory in-
terventionism, when regulatory policy gets mistaken for antitrust
principles, the only sure result is confusion.
The third source of confusion arises from the fact that in electric
utility merger cases the parochial or chauvinistic interests of various
When regulatory policy gets mistaken
for antitrust principles, the only
sure result is confusion.
constituencies will be voiced.
Some of these parties tend to cast their arguments in antitrust terms
when they are really political po- lemics. It is the task of regulators to insulate themselves from the desideratum of such parties and to apply judgment to the merits of a case. The best way to facilitate this, again, is to keep the actual an- titrust issues distinct from the pu- tative ones. When the antitrust is- sues are clearly delineated and properly focused, regulators can
accurately evaluate a merger pro- posal on its merits.
III. FERC: Teaching Old Dogma New Tricks
As noted above, under existing law, the FERC does not have the authority to prescribe generic merger commitments in the form
of binding requirements. But it ar- guably could identify in the form
of "guidelines" transmission com- mitments that, if accepted, would
shift the burden of proof to inter- venors to show that they are insuf-
ficient to resolve competitive is-
sues. The existing Department of Jus-
tice Merger Guidelines were nei-
ther designed nor intended for ap- plication in highly regulated,
vertically-integrated industries, much less those having native
load service obligations. It is yet unclear whether the FERC will
issue specific guidelines tailored to resolution of competition and
transmission issues in electric util- ity mergers. However, it is appar-
ent that further guidance from the FERC could be beneficial. In-
deed, a major reason why FERC merger proceedings have been protracted is that they have served as a forum to play out the transmission policy debate.
Tension arises, however, be- cause the "guidelines" that would be supportable under the anti- trust laws may not go as far as the FERC would like to move policy.
Much of the debate in recent FERC cases has concerned two re- lated issues: (1) whether the merging companies should be stripped of native load priority in
24 The Electricity Journal
the use of their transmission sys-
tem; and (2) whether the merging companies should lose the right
to use their transmission system for coordination transactions if en- vironmental or other unavoidable constraints make it impossible for
them to build new facilities to ac- commodate other utilities' de-
mands for transmission service.
In the PacifiCorp case, the FERC imposed conditions establishing the latter result. In the Northeast Utilities merger proceeding, 13 the
FERC litigation staff has argued
for a variation of the former. The merit of such conditions in indi-
vidual cases is subject to great con- troversy. However, it is beyond
question that neither can be le- gally justified as a generic pre-
scription for all mergers.
N 'or could the sort of condi-
tions currently being im- posed by the FERC in its market- based pricing cases be supported as generic "merger" requirements
under the law. As illustrated by the Terra Comfort decision, the
trend of these cases is to require the applicant for market-based
pricing to "open" its transmission lines unless it can show a total ab-
sence of market power, i.e., that there is no prospect that a poten- tially lower cost seller might seek access over applicant's facilities. 14
Whatever the merit of a "perfect competition" standard in the con- text of market-based pricing (and it is not clear that the Commission espouses that criterion), such a standard is completely invalid in
merger cases. In market-based pricing cases, since the applicant is seeking freedom from regula-
tion, it is appropriate for the Com-
mission to focus on the extent of
applicant's existing market
power. Where two utilities seek to merge, however, the standard
is not whether any market power exists, but whether such power is
increased by the merger. Accord- ingl)~ whether or not a standard
that focuses on assuring access to all potential sellers can be justified
by the broad discretion that the
Whatever the merit of a "perfect competition" standard in the context of market-based pricing, such a standard is completely invalid in merger cases.
Commission may possess when
regulating wholesale rates, it can-
not pass muster as a valid applica-
tion of antitrust policy in a merger case.
Under traditional antitrust law, the appropriate guidelines in elec-
tric utility antitrust cases would be much less sweeping. The FERC's recent competition juris- prudence identifies two potential sources of "enhanced market power" resulting from a merger:
(1) control of transmission and (2) control of generation.
As noted earlier, so long as
transmission access after a merger
is at least equally favorable as be-
fore, no "enhanced" market power is created by control of
transmission assets. Hence, a commitment to wheel if capacity
is available, and to build incre-
mental facilities to accommodate
wheeling where it is not, would provide a reasonable "guideline"
under conventional antitrust law for merger-related transmission
commitments.
S o far as generation is con-
cerned, the Supreme Court has deemed a 30% market share
the threshold for establishing a case of significant market power) s
Accordingl}~ the FERC could indi- cate by way of straight-forward
guidelines that any firm which ac- cepts the transmission commit-
ment described above and which, after the merger, will possess less
than a 30% share of delivered bulk power sales in a region has
made a prima facie showing of no enhanced market power. 16
On the other hand, proponents
of more open transmission access argue that any such guidelines should go beyond existing law.
Because one of the overriding con- cerns with the merger approval
process is uncertaintyF they argue that the FERC should articu-
late "guidelines" that impose a strict enough standard for open
access to eliminate any substantial likelihood that an intervenor would be able to show that accep- tance of such commitments is in-
sufficient. By this logic, if voluntary acceptance of such com- mitments "shifts the burden" to
July 1991 25
intervenors, it will simplify merger proceedings and further an open access agenda. However, such an approach runs headlong into the Commission's prior rul- ings that it cannot impose generic "open" access requirements by merger-related regulatory fiat. A possible solution is guidelines adopting a middle ground be- tween the two approaches dis- cussed above.
I n all events, a maelstrom of .forces now surrounds the
transmission access debate, in- cluding federal legislative efforts, the FERC's recent requests for comments on the electric industr~ and the pendency of the Northeast
Utilities decision. TM As these forces play out over the coming months, we can expect the situation re- garding the likely treatment of transmission issues in merger cases to clarify.
IV. Conclusion
The prediction of massive elec- tric utility consolidation forecast by some financial analysts several years ago has now been eclipsed by other analysts questioning whether any major consolidations can survive the regulatory gaunt- let.
It is highly probable that addi- tional meritorious electric utility mergers will be identified. As in- dicated above, while the obstacles are quite significant, there are also reasons to think that some merg- ers will be successfully managed and consummated. Events in the relatively near future should illuminate these issues. •
Footnotes
1. New York Times, May 16, 1991, at D-l, D-4.
2. Pacificorp recently announced that its actual annual merger-related sav- ings exceed its projections, reaching $90 million (as compared to a pro- jected $70 million). Electric Utility Week, March 4, 1991 at 9.
3. Prior to SDG&E's Board accepting the merger proposal, Edison had begun purchasing SDG&E stock and seeking its shareholder lists, a hostile strategy against which SDG&E com- plained at the FERC. FERC Docket No. EL89-1-000.
4. Under this process, which requires pre-merger notification in order to per- mit an antitrust review by the federal
enforcement agencies, electric utility mergers have been subject to careful antitrust scrutiny of the Antitrust Divi- sion of the Department of Justice. In the proposed merger between Edison and SDG&E, the Department of Jus- tice actively participated in the FERC hearings. Ultimately the Applicants were able to satisfy the Justice Department 's concerns by modifying their proposed transmission commit- ments to specify the delivery points in- volved and to incorporate an auction pricing mechanism.
5. At present, the acceptance of broad transmission commitments will not, standing alone, obviate the need for competition hearings at the FERC. In
support of its hostile takeover effort to acquire KG&E, applicant Kansas City Power & Light Company assayed this approach and was rebuffed, al though it did succeed in obtaining an expe- dited schedule for further proceed- ings. Kansas City Power & Light Co., 53 FERC ~ 61,097 (1990). In the words of Commissioner Trabandt, in his con- currence, it should be "clear to all fu- ture applicants that they cannot 'sweeten the pie' with transmission in order to avoid a hearing on a merger. Any suggestion, past or future, that voluntary conditions are a ticket to summary approval based on a wink or nod at the Commission will, I hope, have been dashed by this order." Id. at 61,297. This may change if the FERC issues its own merger prescrip- tion in the form of guidelines.
6. There has been near universal rec- ognition in recent years that antitrust principles, properly applied, provide a "consumer welfare prescription." Reiter v. Sonotone Corp., 442 U.S. 330, 343 (1979); accord Westman Comm'n Co. v. Hobart Intern., Inc., 796 F.2d 1216, 1220 (10th Cir. 1986); General Leaseways, Inc. v. National Truck Leas- ing Ass'n., 744 F.2d 588 (7th Cir. 1984); Liggett Group, Inc. v. Brown & Wil- liamson Tobacco Corp., 748 F. Supp. 344, 352 (M.D.N.C. 1990) ("Injury to competition occurs only if a competi- tor is able to raise and maintain prices in the relevant market above competi- tive levels because this is the only situ- ation where consumer welfare is threatened"). Competition policy, in other words, is supposed to foster practices that deliver more output to consumers at lower costs - - the very same goal that economic regulation of utility mergers embodies.
7. DOJ Guidelines § 1; Northeast Utili- ties Serv. Co., 50 FERC ~ 61,266 at 61,834 (1990); Kansas Power & Light Co., 54 FERC ~ 61,077 (1991).
8. See Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 429 U.S. 477 (1977) (quoting Brown Shoe Co. v. U.S., 370 U.S. 294, at 370 (1962)).
26 The Electricity Journal
9. Roland Machinery Co. v. Dresser Indus., 749 F.2d 380, 394 (7th Cir.
1984).
10. Town of Concord, Mass. v. Boston Edison Co., 915 F.2d 17 at 21-22 (1st Cir. 1990) (cites omitted). One exam- ple of the tendency to raise such non- merger related contentions is the claims made by t ransmiss ion-depen- dent util i t ies in the Ed ison /SDG&E case. The merger had no impact on the uti l i t ies ' re la t ionship with Edison, as they stood in the same shoes vis-a- vis Edison 's t ransmiss ion system both before and after a merger. Nonethe- less, in these merger approva l proceed- ings before the California Public Utili ty Commiss ion these enti t ies were permi t ted to re-argue ant i t rust claims having nothing to do with the merger that had a l ready been twice rejected in federal district court. See Cities of Ana- heim, et al. v. Southern California Edi- son Co., 1990-2 Trade Cas. (CCH) 69,246 (1990), appeal filed, No. 90-56375 (9th Cir. 1990); City of Vernon v. South- ern California Edison Co., No. CV83- 8137, slip op. (C.D. Cal., Aug. 30, 1990), appeal filed, No. 90-56281 (9th Cir. 1990).
11. See, e.g., Aspen Skiing Co. v. Aspen Highlands Skiing Corp., 472 U.S. 585, 604-06 (1985) ("[R]efusal to deal with High lands does not violate Section 2 if val id business reasons exist for refusal."); Hecht v. Pro Foot- ball, Inc., 570 F.2d 982, 993 (D.C. Cir. 1977), cert. denied, 436 U.S. 956 (1978) (refusal to provide access to RFK sta- d ium is val id if it wou ld interfere wi th Redskins ' existing uses); Oahu Gas Service, Inc. v. Pacific Resources, Inc., 838 F.2d 360, 368-69 (9th Cir.), cert de- nied, 488 U.S. 870 (1988); Cities of Ana- heim, et al., Id. at 64,911-12.
12. Utah Power & Light Co., Opin ion 318, 45 FERC ~ 61,095 (1988), reh'g granted in part, 47 FERC ~ 61,209 (1989); Utah Power & Light Co., Opin- ion 318A, 47 FERC ~ 61,209 (1989).
13. FERC Docket No. EC90-10-000, et al.
14. Terra Comfort Corp., 52 FERC 61,241 at 61,846 (1990) (Trabandt,
Comm'r , dissenting).
15. More precisely, in Jefferson Parish Hospi ta l Dist. No. 2 v. Hyde, the Su- preme Court held that a 30% market share is insufficient to consti tute uni- lateral marke t power. 466 U.S. 2, 26 n.43 (1984). In United States v. Phila- de lphia Nat ' l Bank, 374 U.S. 321,363- 66 (1963), the Court indicated that mergers creating a firm with more than a 30% market share created a re- but table p resumpt ion of "ant icompet i - tive tendency." A decade later, the Court rejected a challenge to a merger of two leading coal companies , find- ing the government ' s historical mar- ket share measures inaccurately por t rayed pos t -merger compet i t ive condit ions. See United States v. Gen- eral Dynamics Corp., 415 U.S. 486 (1974). Subsequently, ant i t rust courts have treated the 30% market share
threshold as merely establ ishing a "pr ima facie" case, and decisions have turned on a forward- looking examina- tion of whether the merger will in fact t rammel compet i t ion in the indus t ry involved. See, e.g., United States v. Baker Hughes Inc., 908 F.2d 981 (D.C. Cir. 1990)(approving merger giving merged firm 76% share of the market in hardrock hydraul ic unde rg round dri l l ing rigs and which HHIs from 2878 to 4303); J. Whalley, Department of Justice Merger Enforcement, 57 ANTI- TRUST L.J. 109 (1988) (Since General Dy- namics, merger analysis has moved away from marke t shares "to an evalu- ation of the economic and business re- alities of a merger.")
16. Moreover, the proper focus in cal- culat ing the merging companies share of the del ivered bulk power market is on sales to non-nat ive load customers. Generat ion commit ted to native load customers is not avai lable to compete in the market at large. There is no una- n imi ty on how best to measure a f irm's share of this market: one expe- dient for guidel ine purposes wou ld be to focus on regional economy energy sales. In most areas of the country, the market for procurement of new capac- ity contracts is extremely competi t ive, with mul t ip le non-ut i l i ty generat ion suppl ies avai lable to keep long-term prices down. Economy energy sales figures thus p robab ly represent a rea- sonable proxy for historical market share in the potent ia l ly affected mar- ket for de l ivered bulk power.
Arguably, such a focus leaves a possi- ble gap for short- term capacity sales for several years immedia te ly follow- ing the merger before newly con- tracted-for capaci ty can be installed. However , when a uti l i ty experiences a short- term capaci ty shortfall, it is gen- erally the result either of historical ac- cident or of short-s ighted planning or regula tory decisions. Thus, it seems reasonable to place the burden of prov- ing that such a discrete market exists, and that a merger wou ld impact it ad- versely, upon those who advance such a contention.
17. See J. Moot, Electric Utility Merg- ers: Uncertainty Looms Over Regulatory Approvals at the FERC, 12 ENERGY L. J., 1 (1991).
18. In the meant ime, appl icants in the KP&L/KG&E merger have negot ia ted a p roposed set t lement of compet i t ion issues involving wide- ranging trans- mission commitments that ev ident ly were modeled on commitments ac- cepted by the Commiss ion in certain of its marke t -based pr ic ing decisions. These commitments appear to put the appl icants ' coordinat ion transact ions at risk and to contain other features that other uti l i t ies might find unac- ceptable for economic and p lanning reasons. Offer of Settlement, da ted May 29, 1991, FERC Docket No. EC91- 2-000.
July 1991 27