mergers/acquisitions: strategic communications planning focus on our people stacy quinn, director,...
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For professional clients / qualified investors only
Mergers/Acquisitions: Strategic Communications Planning Focus On Our People
Stacy Quinn, Director, Internal Communications
April 8, 2015
BlackRock is the World’s Largest Asset Manager
Our mission is to create a better financial future for our clients by building the most respected investment and risk manager in the world.
• $4.655 trillion in assets under management (AUM)
• 12,200 employees in more
than 74 offices
• Clients based in more than 95 countries
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Emotional Impact
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Know your audience and create targeted communications
Audience Emotional Impact
In-scope employees: Might lose their jobs Uncertain future Nervous about finding a job quickly due to financial crisis and growing unemployment rate
Out-of-scope employees: Keeping their jobs Lose colleagues, friends (in-scope positions) Nervous about support on campus Concerned about potential job overlap and job security
Employees relocating cross-country in either direction Unfamiliar work environment Moving family to new home, state Financial concerns about relocation Anxiety about job loss if they reject relocation offer
In-scope managers Faced with their own uncertainty, but need to remain strong for their team and provide support, information
In-scope employees, nearing retirement age Uncertain future Need help navigating benefits and financial planning Mixed emotions: Nervous/excited about the change
Long-time employees Feeling a sense of “loss” and fearing change Don’t know where to start Need help moving on
Manufacturing employees Clear timelines about manufacturing closure
Survivors: In-scope and receive jobs in new organization Survivor’s guilt Need to adjust to new environment Nervous about the future
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Be creative and make a connection
Show employees how their work makes a difference
• Presented compelling patient story at Town Hall
• Hosted a book signing so employees could interact with patient and receive a copy of her book
• Invited employees who work on the medicine to have lunch with the patient
• Recorded video to highlight on video screens throughout campus
• Promoted event with articles, posters, tent cards, e-mail messages
• Displayed signed artwork from Stacy’s book in lobby
Show employees how their work makes a difference
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Give people the opportunity to be part of the conversation
• Q&A site• Events• Rounding• Blog
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Survey says….
91% confident that the company would be successful in the future
92% were proud to work for the company
86% would recommend the company to others as a great place to work
Thank you!