merkur lectures in business seminaari 19092014 · marketing driven ad agency in finland 2011 -...

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ABSOLUT ELY FABULOUS PRESENTATION !

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Page 1: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

ABSOLUTELY FABULOUS

PRESENTATION!

Page 2: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

HI! WE ARE SATUMAA FAMILY! !

@SATUMAAGROUP

Page 3: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

SERVICE DESIGN PASSI & RIPATTI - CONCEPTS & CONSULTING

ADVERTISING AGENCY SATUMAA LTD- FULL SERVICE ADVERTISING AGENCY- EST. 1996

DIGITAL AGENCYROCKSTAR OÜ- DIGITAL MARKETING

PR AGENCYDRAMA QUEEN - COMMUNICATION & PR

Page 4: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

ABOUT SATUMAAFULL SERVICE ADVERTISING AGENCY, FOUNDED IN 1996 AND CURRENTLY HAS OFFICES IN HELSINKI AND TURKU. WE EMPLOY + 45 PEOPLE AND ARE RANKED WITHIN THE TOP 5 FINNISH ADVERTISING AGENCIES. SATUMAA IS THE MOST INTERNATIONALLY AWARDED DIGITAL MARKETING DRIVEN AD AGENCY IN FINLAND 2011 - 2013. !- WELL MANAGED AND PROFITABLE COMPANY - COMMITTED AND ENTHUSIASTIC PARTNER !SATUMAA HAS 3 JOINT VENTURE COMPANIES (ROCKSTAR, PASSI&RIPATTI & DRAMA QUEEN COMMUNICATIONS) AND STRATEGIC PARTNERSHIP WITH FAMILY BUSINESS.

Page 5: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

CHAIRMAN OF THE BOARDPROFESSOR ALF REHN HAS BEEN CALLED AN "ENFANT TERRIBLE OF ORGANIZATION STUDIES", WHILE THE VENERABLE THE TIMES CALLED HIM A "STAR OF THE FUTURE". THE 2009 THINKERS 50, THE LISTING OF THE WORLD'S TOP 50 BUSINESS THINKERS, INCLUDED HIM ON THEIR "GURU RADAR", RANKING HIM #13 AMONG THE "UP AND COMING BUSINESS THINKERS”

MORE ABOUT ALF: ALFREHN.COM !

Page 6: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

MARCOM MEGATRENDS

Page 7: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

IS THERE ?

Page 8: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

1$ MONTHS

450.000 MEALS SOLD ! VIDEO

Page 9: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

YES! HERE*S FEW

Page 10: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

• MOBILE TAKES OFF • INTERNET OF THINGS • CROWDSOURCING • DIGITAL CUSTOMER EXPERIENCE • SOCIAL RETAIL • MARKETING ACCOUNTABILITY (ROI) • UNIQUENESS • REAL-TIME CUSTOMER DECISIONS • CUSTOMER EXPERIENCE • UNIONIZATION (MARKETING + IT) • WEARABLE TECHNOLOGY • CONTENT MARKETING /BRAND JOURNALISM • BIG DATA

Page 11: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

!

CROWDSOURCING

Page 12: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

VIDEO

Page 13: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

!

UNIQUENESS

Page 14: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

VIDEO

Page 15: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

INSTEAD OF CHOOSING BETWEEN 100 DIFFERENT BRANDS…

Page 16: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

THE CONSUMER CHOSE BETWEEN 100 DIFFERENT BOTTLES OF ABSOLUT.

Page 17: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

!

Q&A

Page 18: Merkur Lectures in Business seminaari 19092014 · marketing driven ad agency in finland 2011 - 2013. ! - well managed and profitable company - committed and enthusiastic partner !

[email protected] +358 40 861 9317 FACEBOOK: FACEBOOK.COM/EDFELT LINKEDIN: LINKEDIN.COM/IN/MARKOEDFELT INSTAGRAM: MARKOEDFELT TWITTER: TWITTER.COM/MARKOEDFELT SKYPE: MARKOEDFELT