merkur lectures in business seminaari 19092014 · marketing driven ad agency in finland 2011 -...
TRANSCRIPT
ABSOLUTELY FABULOUS
PRESENTATION!
HI! WE ARE SATUMAA FAMILY! !
@SATUMAAGROUP
SERVICE DESIGN PASSI & RIPATTI - CONCEPTS & CONSULTING
ADVERTISING AGENCY SATUMAA LTD- FULL SERVICE ADVERTISING AGENCY- EST. 1996
DIGITAL AGENCYROCKSTAR OÜ- DIGITAL MARKETING
PR AGENCYDRAMA QUEEN - COMMUNICATION & PR
ABOUT SATUMAAFULL SERVICE ADVERTISING AGENCY, FOUNDED IN 1996 AND CURRENTLY HAS OFFICES IN HELSINKI AND TURKU. WE EMPLOY + 45 PEOPLE AND ARE RANKED WITHIN THE TOP 5 FINNISH ADVERTISING AGENCIES. SATUMAA IS THE MOST INTERNATIONALLY AWARDED DIGITAL MARKETING DRIVEN AD AGENCY IN FINLAND 2011 - 2013. !- WELL MANAGED AND PROFITABLE COMPANY - COMMITTED AND ENTHUSIASTIC PARTNER !SATUMAA HAS 3 JOINT VENTURE COMPANIES (ROCKSTAR, PASSI&RIPATTI & DRAMA QUEEN COMMUNICATIONS) AND STRATEGIC PARTNERSHIP WITH FAMILY BUSINESS.
CHAIRMAN OF THE BOARDPROFESSOR ALF REHN HAS BEEN CALLED AN "ENFANT TERRIBLE OF ORGANIZATION STUDIES", WHILE THE VENERABLE THE TIMES CALLED HIM A "STAR OF THE FUTURE". THE 2009 THINKERS 50, THE LISTING OF THE WORLD'S TOP 50 BUSINESS THINKERS, INCLUDED HIM ON THEIR "GURU RADAR", RANKING HIM #13 AMONG THE "UP AND COMING BUSINESS THINKERS”
MORE ABOUT ALF: ALFREHN.COM !
MARCOM MEGATRENDS
IS THERE ?
1$ MONTHS
450.000 MEALS SOLD ! VIDEO
YES! HERE*S FEW
• MOBILE TAKES OFF • INTERNET OF THINGS • CROWDSOURCING • DIGITAL CUSTOMER EXPERIENCE • SOCIAL RETAIL • MARKETING ACCOUNTABILITY (ROI) • UNIQUENESS • REAL-TIME CUSTOMER DECISIONS • CUSTOMER EXPERIENCE • UNIONIZATION (MARKETING + IT) • WEARABLE TECHNOLOGY • CONTENT MARKETING /BRAND JOURNALISM • BIG DATA
!
CROWDSOURCING
VIDEO
!
UNIQUENESS
VIDEO
INSTEAD OF CHOOSING BETWEEN 100 DIFFERENT BRANDS…
THE CONSUMER CHOSE BETWEEN 100 DIFFERENT BOTTLES OF ABSOLUT.
!
Q&A
[email protected] +358 40 861 9317 FACEBOOK: FACEBOOK.COM/EDFELT LINKEDIN: LINKEDIN.COM/IN/MARKOEDFELT INSTAGRAM: MARKOEDFELT TWITTER: TWITTER.COM/MARKOEDFELT SKYPE: MARKOEDFELT