meru cabs - strategic presentation

DRIVERS

Karan Zaveri Akshay Tambe Mrunal Salvi Tejashree Salian Tanmay Rajpurkar

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LET’S BEGIN THE JOURNEY

One of the first companies to launch metered "Radio cabs" in India under its brand "Meru”.

First launched in Mumbai in April 2007 & changed the way metered taxis operate in India.

Headquartered in Mumbai, Meru Cab provides a radio taxi service in key cities of India - Mumbai, Delhi, Hyderabad, Bengaluru, Kolkata, Chennai, Ahmedabad, Jaipur, Vadodara, Surat & Pune.

Customers benefit from a relaxed commute in a well equipped, modern, air-conditioned luxury cab, which is readily available 24/7.

Advance Booking available 24*7 by calling our customer care number 4422 4422 / through

SMS service / Online Booking

Round the clock availability of cabs backed by a location tracking GPS - based dispatch technology. This means a quicker pickup and faster response time to your call for a cab.

Operated by environment friendly fuel, i.e. CNG

An e-bill receipt at the end of the ride assures the customer of tamper proof billing.

Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

REAR-VIEW OF OUR COMPANY

The name "Meru" is derived from the symbolic mountain of the gods, an icon of

unshakeable reliability and character - a core value which lies at the heart of Meru's promise to its customers.

OUR VISION is to give urban commuters in India a world-class travelling experience, by using a technology that has evolved in developed countries over the past twenty years

OUR MISSION is to be considered the first choice for land transport solutions in India.

We believe & want to provide

Consistent customer service Standardization of business practices High standards of ethics Innovation and continuous improvement Powering our people and helping them become the best in their chosen field Having a humane approach towards all our internal stakeholders and treat each

individual with respect and dignity


OUR CORE ENGINE

Mr Dinesh Jain CFO

Mr Rathin Lahiri CMO

Mr. Siddhartha Pahwa CEO

Mr Prem Kalliath COO

Mr. Neeraj Gupta Managing Director

A first generation entrepreneur, teamed up with India Value Fund to create the finest radio taxi service in India. Under his guidance, now, Meru has become a synonym to radio taxi and is a single

largest radio cab service in India with fleet size more than 10,000 cabs.

Mr. Nilesh Sangoi Senior VP & CTO

Mr. Harish Iyer VP – HR


TRAVEL DIARIES

April, 2007 – Launched in Mumbai with India Value fund advertising with 30 cabs.

October, 2007 – Started pick up and drop from Mumbai Chatrapati Airport Terminals.

June, 2007 – Increased cabs from 30 to 200.

March, 2008 – Launched in Delhi with 250 cabs.

April, 2008 - Launched in Bangalore with 500 cabs.

May, 2008 - Launched in Hyderabad with 400 cabs.

September, 2008 - Launched, Meru for women: Safe, secure & convenient transport option.

December, 2009 - Launched credit / debit card payment options for Bangalore.

February, 2010 – Launched credit / debit card payment options for Delhi.

June, 2013 - Launched in Jaipur with 250 cabs.

September, 2013 – Launched in Ahmedabad with 250 cabs.

March, 2014 – Launched in Chennai.

September, 2014 – Launched in Kolkata


MILEAGE

NATIONAL

1. NASSCOM - CNBC IT User Award in Travel & Logistics – 2008, 2009, 2010

2. CIO Awards

a. Enterprise Awards 2010

b. Bloomberg UTV CXO 2010

3. Express Intelligent Enterprise Awards 2010 – Retail & consumer product.

4. MIS IT Excellence Awards 2010 – Finalist best business enabler.

5. Outdoor Advertising Award 2010 – Winners of in-transit media category.

6. Best & Largest Taxi Company in the country by All India Passengers Association IN 2009

INTERNATIONAL

1. Feature program on BBC on the Meru Cabs business model.

2. The Wall Street Journal - Front page article in WSJ for successful business.


OUR INVESTING PARTNER

In 2006 India Value Fund (IVF) a premier private equity fund, managing a

corpus of over US $ 650 MM took an equity stake in the Company, with a

view to creating one of the finest passenger transportation businesses in the

country.


Fares


Mumbai Bengaluru Delhi Hyderabad

WITHIN CITY

Day

Base Fare Rs 27 / km Rs 80 / 4 kms Rs 69 / 3 kms Rs 40 / 2 kms

Rate after Initial Rs 20 / km Rs 19.5 / km Rs 23 / km Rs 21 / km

Waiting Charges Rs 2 / min Rs 10 / 15 mins (after initial 20

mins)

Rs 30 / hr (after initial 15

mins)

Rs 1 / min (after initial 10

mins)

Night

Base Fare Rs 33.75 / km Rs 88 / 4 kms Rs 86.25 / 3 kms Rs 50 / 2 kms

Rate after Initial Rs 25 / km Rs 21.5 / km Rs 37.50 / km Rs 26.25 / km

Waiting Charges Rs 2.5 / min Rs 11 / 15 mins (after initial 20

mins)

Rs 11 / 15 mins (after initial 20

mins)

Rs 1.25 / min (after initial 10

mins)

INTER STATE

One Way Trips

Base Fare 200 / 8 kms 200 / 8 kms 200 / 8 kms 200 / 8 kms

Rate after Initial Rs 23.00 / km Rs 19.50 / km Rs 23.00 / km Rs 21.00 / km

Waiting Charges Rs 2.50 / min Rs 2 / min Rs 2.50 / min Rs 2.50 / min

Round Trips

Rate per Km 11 12 11 11

Minimum Km per day

250 Kms (Average per

day)


day)


day)


day)

Waiting Charges Nil Nil Nil Nil

Consumer Touch Points

Television Commercial

App Guide


More the 1.2 Lac likes on Meru Page - Facebook

3,350 Twitter followers

#Trendy & #Active on social media on every occasions


That Extra Mile

Meru Eve


Meru Plus


Meru Genie


COMPETITION


UBER OLA EASY CABS TAXI FOR SURE TAB CAB MEGA CABS

Established 2013 2010 2000 2011 2012 2001

Presence 250+ Cities, 50 Countries

90 Cities in India 4 Cities in India 40 Cities in India Mumbai 6 Cities

Fleet Fleet of more

than 5000 cars per city

Managing a fleet of 20,000 + cars

More than 7,000 cars

More than 7,000 cars

Fleet of 4,000 cars running in

Mumbai Over 3500 cars

Details

Initiatives to integrate its application

with booking option in

Google Map

Tied with Mahindra, Tata, Ford, Maruti to

enable car ownership at lower

costs. Also started low cost

autos

India's # 1 personal ground transportation

service provider

Taxiforsure.com is run by

Serendipity Infolabs.

Started by two IIM-A, Aprameya Radhakrishna /

Raghunandhan G

Launched for a faster,

comfortable, infotainment service at an

affordable cost for Mumbaikars

Plays majorly on Reliability,

Responsibility, Convenience

Travel Type Intra City Intra & Inter City

Inter State

Intra & Inter City Inter State – CarzOnRent

Intra & Inter City N / A Intra City & Inter

City

Pricing

Base fare Rs 50-75 +

Min fare ₨ 100-150 +

Cancellation fee ₨ 100-200

Min Fare Rs 100-200 + After 1st km Rs

15-17 per km

Different costs as per Inter City &

Inter State Travel

6kms, Rs 150 / Rate After initial

Rs 15 / km

1st Kilometre Rs 27-33

Rate After 1st Kilometre Rs 20-

25 per km

1st 3 kms – Rs 69 Rate after initial

Rs – 23 / km Waiting time – Rs

30 / hr

Cars

UberX & UberBlack Variety of

Luxury Sedan, Sedan

Variety of Luxury Sedan, Sedan,

Hatchback,

Variety of SUV, Luxury Sedan,

Sedan, Hatchback

Variety of Sedan & Hatchback

Variety of Sedan Variety of Sedan

STRENGTHS WEAKNESS

OPPORTUNITIES THREAT

SWOT ANALYSIS

SWOT ANALYSIS

STRENGTHS India’s largest radio taxi operator having a strong brand equity. One Touch Booking Fleet of around 10,000 radio taxis across India. Location tracking through GPS & 24*7 customer service centre. Tie-up with banks for payments, Meru wallet also now available Meru has become a synonym to radio taxi.

WEAKNESS

Financial help, funding Old cars still running on roads Complaints of booking cancellations by the drivers. Bad reviews on social media. Often strikes by drivers damaging the reputation. In comparison to competitors, our coverage is not widespread across India.

SWOT ANALYSIS

OPPORTUNITIES Expanding into more cities across India Car rental services Infotainment services Safety & Protection measures for travellers

THREATS

Stiff competition from many players Politicization – Drivers-unions management disputes may rise Unexpected Government regulations

A GLANCE – FOR A ROAD AHEAD

Source: Google, inc42.com

Cities Fleet Booking

Through Call Booking

Through Site

Booking Through

App

Credit Card & e-wallet Payments

Meru Cabs 12 9,000+ 35% 30% 35% 15%

Mega Cabs 07 3,500+ 90% 10% - -

Tab 01 3,000+ 65% 35% - -

Easy Cabs 10 3,500+ 80% 10% 10% -

Ola Cabs 90 20,000+ 40% 10% 50% 25%

Uber 11 5000+ - - 100% 100%

TaxiForSure 15 7,000+ 50% 25% 25% 25%

Because of mobile technology, online booking

has suddenly picked up. Which has given a boost to

cashless travel

Scope for improvement after national appearance

Wide spread

Need to expand because of the competition

ACCELERATE – A WAY FORWARD

Weakness Strength

Financial help, funding

Old cars still running on

roads

Cancellation cost.

Booking cancellations & often strikes by

drivers

A financial institution that

will provide financial

services as an aid to boost their funding

Once funding in place

replace the old cars with New models from

Sedan class as it will give a sense luxury travel to the passenger

To be tackled by having a

min cancellation

fee associated with every

booking

Drivers to be well trained,

training period to include

several new things such as

language training, behavior

management etc.

Geographic base

Wide coverage

Expand the business in

several cities Phase wise,

Demographically

Bad reviews on social media

Strategic partnerships

with specialized

Digital agency & online

portals for social media

coverage

Opportunities Strengths

Car rental services Infotainment services Safety & Protection measures for travellers

• Cars on rent with chauffer service – Inter State

• Cars on lease for Intra state

• Train Schedule

• Flight Schedule

• Mumbai Guide

• Night Life

• Food Guide

• Free Wifi Services

• Various amenities

such as Mineral

Water, Umbrellas

during rains etc.

• Meru-on-the-Net

• GPS Messenger

• Signals sent via

device for both the

passenger & the

driver

• Drivers to be well

trained, with a

complete

background check

Additional Expansion Suggestions

To make Meru a preferred taxi service at the airport

With every domestic flight booking online A discount Meru voucher for the travellers at destination location

Different Meru Class

Meru – Genie already for lower segment Meru Class - Mid segment Meru luxury – Higher segment Meru Family – Family based travelling arrangements Meru 2 U- Two wheelers

Meru for a day trip

Hourly based travel packages Inter-City Travel Plans along with a travel guide

Special Services

Special Occasion Packages Mother’s Day Women’s Day Valentines Day Birthday Wedding Festive Seasons

Hospitality Associations

Hospitals – Pregnant Ladies Hotels Clubs Corporates

THANK YOU FOR TRAVELLING WITH US !!

meru cabs - strategic presentation

Automotive