mesh collaboration - tomorrow's business value created through today's social networks

Together. Free your energies

Mesh CollaborationTomorrow’s business value created through today's social networks

Steinar Årdal

Software 2009, 12.02.2009

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© 2009 Capgemini. All rights reservedSteinar Årdal

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� Introduction� Trend analysis� What is the impact?� Summary

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Gartner Hype Cycle for Emerging Technologies, 2008

Information Technology Trends

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Mesh CollaborationCreating new business value in the network of everything

“Mesh Collaboration is the name for the collaborative model in which the power of the network for innovation is unlocked

through mechanisms such as video, instant messaging, blogs, wikis and social networking”

Andy Mulholland, CTO Capgeminihttp://www.meshcollaboration.com/

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Example of Social NetworkMy Twitter network

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TechnoVision 201217 key information technology trends

Real-time integrated business

intelligence

Smart business networks

Software-as-a-service

Real-timebusinessprocesscontrol

Packaged sector /segment solutions

iPodification

Jericho style security

Mashupapplications

Sensing networks

Social collaboration tools

/Wikinomics

Composite applications

Role-based user portals

Utility business

infra-structure

Free agents nation

Google-fication

Rich Internet applications

Mastered data management

Key

tech

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bloc

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TechnoVision 20126 major technology drivers

© 2008 Capgemini. All rights reserved 8


intelligence




Packaged sector /segment solutions

iPodification


Mashupapplications

Sensing networks


/Wikinomics

Composite applications


Utility business

infra-structure

Free agents nation

Google-fication

Rich Internet applications



intelligence


intelligence







Packaged sector /segment solutionsPackaged sector /segment solutions

iPodificationiPodification



Mashupapplications

Mashupapplications

Sensing networksSensing networks


/Wikinomics


/Wikinomics

Composite applicationsComposite applications



Utility business

infra-structure

Utility business

infra-structure

Free agents nation

Free agents nation

Google-ficationGoogle-fication

Rich Internet applicationsRich Internet applications



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• New generation of user interface technologies and Internet-based collaboration platforms

• A customised experience for users allowing them to connect freely to the outside world to act, interact, collaborate, co-create, learn and share knowledge

• A new generation of technology with a myriad of features that will change the habits of buying and communication

The You Experience1st major technology driver

iPodification Rich Internet applications

Mashupapplications



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Rich Internet Applications1st trend in The You Experience

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iPodification

2nd trend in The You Experience

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Mashup Applications

3rd trend in The You Experience

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• Organisations and individuals in a continuous cycle of learning, creating and collaborating

• Creating additional value through business innovation with markets, players and consumers constantly shifting position

• Global ‘open’ markets where information on available products and vendors vastly increases the competition compared to the levels of existing localised ‘closed’ markets

From Transaction to Interaction2nd major technology driver


/ Wiki-nomics

Free agents nation



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Social Collaboration Tools1st trend in From Transaction to Interaction

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Smart Business Networks2nd trend in From Transaction to Interaction

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Free Agents Nation3rd trend in From Transaction to Interaction

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Emerging Power of Social Networks

Forrester predicts that social networking tools and internal wikis will have the greatest

impact on workplace collaboration

http://www.readwriteweb.com/archives/forrester_predicts_enterprise20_grow_decline.php

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Emerging Power of Social NetworksEstablished as common tools

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Emerging Power of Social NetworksInformational footprint of your company

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Attracting new talent

It is essential that organizations understandhow social software is altering the

recruitment landscape and adapt recruiting strategies and systems accordingly

http://www.gartner.com/it/page.jsp?id=834312

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Attracting new talentIf your not on a social network, you are not on the internet

If MySpace where a country…..it would be the 4th-largest in the world and Facebook would be the 9th-largest

http://www.slideshare.net/jbrenman/shift-happens-33834

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Attracting new talentThe Y-generation is coming to work

”59% of the Norwegian population aged 16-19 years visit Facebook one or more times daily”

http://www.media.uio.no/forskning/prosjekter/nettfenomener/

”In Sweden, a third of all girls between 16 and 18 years are blogging”

D2, Bloggeblues, fredag 30.januar 2009

”Almost 20% of the Norwegian population aged 15-75 years visit Facebook daily”

http://www.regjeringen.no/upload/FAD/Vedlegg/IKT-politikk/Brandtzaeg_og_Luders.pdf/

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Mesh Collaboration Key points

� Social networks are well established and are most likely commonly used by employees within your organization

� This collaborative model can unlock innovative thinking and value adding solutions in your network of colleagues, partners and clients

� The next generation employees will soon enter your company and will expect using “Facebook-type” tools as a part of their work

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Mesh Collaboration Key points

Release the power of your organization by

encouraging sharing and collaboration by

using blogs, wikis and social networking

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www.capgemini.com

mesh collaboration - tomorrow's business value created through today's social networks

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