MESSAGE DESIGN FOR POPULATIO

N AND HIV/AIDS

CLASS EXERCISE ON CREATIVE BRIEF (INDIVIDUAL)

Develop a creative brief for a proposed campaign

on child control advocating for maximum

of two children per family in Ikeji

5 points

Portfolio Assignment 1

Carefully examine any existing message design. Do

a brief analysis of the success or otherwise of the

campaign.

3 points

Portfolio Assignment 2

Pick your target audience for your mini project on message

design. Give a detailed description of their demographic and

psychographic characteristics

Portfolio Assignment 3Having picked your target

audience for your mini project on message design. Carry out a Focus Group Discussion on

a section of them. The discussion must be topical to

your mini project.