messaging tools for the jewish community
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Messaging Tools for the Jewish CommunityThe Jewish Federations of North America2011 General AssemblyTRANSCRIPT
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Messaging Toolsfor the Jewish Community
The Jewish Federations of North America2011 General Assembly
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Where Is the Jewish Community?
FAMILY
FRIENDS
FEDERATION
SYNAGOGUES
DAY SCHOOLS
JCCs
AGENCIES
ORGANIZATIONS
COLLEGE CAMPUS
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The Community Is OnlinePeople are connecting to your organization through many different channels:
And also:The value is in how you engage with your community.
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Advocacy ToolkitStand up for issues you support through online tools.
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Online Jewish Newspaper
• User-generated news
• Share photos and video
• Community aggregator• Synagogues, Agencies,
Organizations, Schools, Jewish Community Centers
• Mazel Tov celebrations
• What’s Hot? weekly email
The Community Post®
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Valuable Lessons• Spend more time talking – online and
offline.
• Listen to your audience. Block out outside noise.
• What are the voids are in your community?
• What does your community already do best?
• Work towards deepening your relationships by creating conversations.
Ask, “Is this helping me build better relationships
within my community?”
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Communication Tips• Read replies to mailings
• Evaluate viral scores and website traffic
• Watch for mentions and respond quickly
• Handle negative posts immediately
• Repost relevant items from partner organizations
Ask, “Are you posting for promotion or publicity, or
are you posting to start a conversation?”
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Centralize your content, mailings, database, financial transactions and analytics.
Tip: Find a content management system that works for you. Connect your databases. Study your statistics. Organize.
Content & Data
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Going Mobile• Smartphones & Tablets
• Text Campaigns
Stay connected to your
audience in real-time.
Tip: Try Mobile Commons.
JFNA has a membership.
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Whether it is through a mailing or a website, a follow or a tweet, you
can create an ongoing dialogue.
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Naomi SternE-Initiatives Manager
Greater Miami Jewish [email protected] Twitter: @JewishMiami
Tweet your questions to #GASocial.