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Gabriel Group | The Messenger | Summer 2018 1

a p u b l i c a t i o n o f G a b r i e l G r o u p

SU M M E R 20 1 8

MESSENGER

inside You’re Cordially Invited … St. Vincent de Paul’s Stewardship Success What Charitable Culture Looks Like NonprofitAlumComesAboard

AS OF JUNE 18, 2018, Gabriel Group and Membership Consultants, a fellow St. Louis-based fundraising firm, have officially joined forces through a mutual acquisition agreement. The merger comes as an exciting one as it adds greater depth in expertise and focus to the clients of both companies.

As an organization, Membership Consultants provides program strategy and planning services to membership organizations including museum, zoo, aquarium and visitation-based nonprofits and associations around the world. They also specialize in direct mail, digital marketing, telemarketing and on-site sales campaigns. These services will now be combined with Gabriel Group’s areas of expertise, which include full-service campaign development, planned giving lead generation and in-depth data analysis. As a whole, both Gabriel Group and Membership Consultants will greatly benefit by the collective services the pair will now offer together to their nonprofit partners.

DANA HINES – VICE PRESIDENT OF MEMBERSHIP MARKETING

“We couldn’t be more excited to be teaming up with Gabriel Group. Moving forward, we will be able to provide expanded direct mail capacity as well as a greater depth

in staffing resources and client services to our current and future clients. This move is a smart one due to the fact that gaps that were previously left open are now filled on both sides. We can’t wait to begin working with our new team members at Gabriel Group and start making a difference together as a united front.”

Implementaplantoensuretheydon’t feel like the black sheep ofyourdonorfile.

CHARLIE PITLYK – PRESIDENT

“Having the Membership Consultants team on board is going to be amazing for Gabriel Group as a company. Adding their extensive knowledge of membership marketing and management to our existing suite

of fundraising services will help so many organizations and their missions. Our company cultures and our collective focus on quality fundraising services are a perfect match. We are very much looking forward to experiencing the many positive outcomes, both internaland external, this will have on our future together.” w

Gabriel Group and Membership Consultants Join Forces

Membership Consultants Client SamplingMonterey Bay AquariumZoo New EnglandDesert Botanical GardenSmithsonian Louvre Abu DhabiNational Baseball Hall of Fame and Museum

The Henry Ford Museum of InnovationHistory ColoradoFrost Museum of ScienceSpace Center HoustonSaint Louis Art Museum

2 Summer 2018 | The Messenger | Gabriel Group

BEGINNING IN JANUARY OF 2016, Gabriel Group officially took over the acquisition efforts for The National Society of St. Vincent de Paul. Fast forward two and a half years, and the hard work spent on the stewardship of new donors has culminated in outstanding results that smashed projected numbers as well as tremendously expanded their donor base.

Throughout 2017 and 2018, Gabriel Group worked with St. Vincent de Paul to produce their Christmas and Lenten Appeals and also identified acquisition lists that resulted in an additional 2,984 new donors who boasted an average gift of $56.47. In addition, St. Vincent de Paul also implemented an internal cultivation effort that included two email touchpoints to individuals after they gave for the very first time and a third email asking for their second gift.

This multichannel approach has proven to bring in a significantly higher response rate from new contributors than that of overall donors.

Take a look below to check out the most recent results from St. Vincent de Paul’s latest mailings to see the incredible effect this endeavor has had on their mission to end poverty.

NEW DONOR RESULTS 2017–2018

Mailing Response Rate

Average Gift ROI

Christmas Appeal 8.99% $100.24 $42,936.35Tax Statement 8.35% $65.99 $7,424.96Lenten Appeal 8.35% $74.93 $31,412.00TOTAL 8.56% $80.39 $81,773.31

Like what you see? We do too. Producing transformative results for nonprofits around the world is not only where we thrive, it’s also what we love to do. If you’re interested in joining us, contact us today to begin your new and improved marketing journey. Who knows where you’ll be in two years’ time … w

New Donor Numbers Skyrocket for St. Vincent de Paul

WITH DAVE HAWKINS

CEO

Winged WordsFriend,

One of our favorite things at Gabriel Group is getting the opportunity to have real, meaningful conversations with the people and organizations that matter most when it comes to enacting positive change in the world. Yes, that means you.

Sitting down to discuss your challenges and roadblocks — but more importantly, your hopes and dreams — is where our passion lies. And from there, we work to build marketing campaigns that not only increase your revenue, but support your vision for the future.

So on that note, take this as your official invitation to come and meet with us at Gabriel Group. We would be thrilled to show you around our office and production facility in St. Louis, take you out to lunch and maybe even take in a Cardinals game if you’re up for it. If a trip to the land of toasted ravioli and gooey butter cake seems a little too daunting (or fattening), please consider meeting us at one of the upcoming conferences listed below. The lunch and baseball game offer still stands …

We hope to see you soon. Please don’t hesitate to RSVP directly to me at 314.743.5704 or dave.hawkins@gabrielgroup.com.

All my best,

The Bridge Conference Washington, DC July 31 – Aug 2

Feeding America Unite Chicago, IL Aug 21 – 23 Conference

THE Foundations Indianapolis, IN Aug 27 – 29 Seminar

DMANF Chicago Chicago, IL Aug 28 – 29 Nonprofit Conference

National Catholic Chicago, IL Sept 15 – 19 Development Conference

CPG Conference Baltimore, MD Oct 9 – 10

And our new team members from Membership Consultants look forward to seeing and greeting you at these conferences and seminars:

AZA Annual Conference Seattle, WA Sept 23 – 27

ASTC Annual Conference Hartford, CT Sept 29 – Oct 2

Membership Marketing Monterey, CA Oct 8 – 9 Seminar

BRAGGING RIGHTS

We love encouraging a nice healthy dose of competition when it comes to paying it forward! Our Lettershop Department reigned supreme for the second year in a row for our annual PIF Penny Wars Competition.

Gabriel Group | The Messenger | Summer 2018 3

When Philanthropy and Culture MeetA charitable company that prioritizes making an effort to give back to its community is inspiring. An organization that ensures that its culture is the largest driving factor in how it does business is bold. And when the two converge? Watch out …

We like to think we’ve honed in on something pretty special here at Gabriel Group. Two of the biggest things we define ourselves by, our PAY-IT-FORWARD initiatives and our company culture, just so happen to be the things we find ourselves the most passionate about outside of serving our clients.

It’s not a coincidence that these influences find themselves hand in hand on a daily basis around our office. And we wouldn’t have it any other way. Check out a sneak peek below to see just how often these two ideas come together to support not only our core values (Warrior Spirit, Fun-Loving Attitude and Servant’s Heart) but also our mission to make Gabriel Group an amazing place to work, play and make a difference. w

BRING YOUR BABY TO WORK PROGRAM

Our very first participant in GG’s Bring Your Baby To Work Program, Ava Grace, joined in on some Pay-It-Forward fun during our Cardinals Home Opener Happy Hour back in April.

VOLUNTEER HOURS

When our Pay-It-Forward organization, KidSmart, made a call for help in June, we responded. Amy, Erin, Linda, Karen, April and Anna (left to right) were just a few associates to use their company-paid volunteer hours to lend a helping hand taking inventory in their temporary warehouse.

HOLIDAY RAFFLES

We’re pretty unabashedly enthusiastic about celebrating holidays around Gabriel Group … here’s a shot (pun intended — look at all of that tequila!) of our Vice President of Information Services, Joyce Berra, flashing a smile with her prize of a Cinco de Mayo raffle basket.

pay it

FORWARD

4 Summer 2018 | The Messenger | Gabriel Group

Gabriel Group | 3190 Rider Trail South | Earth City, MO 63045 | 314.743.5700 | Toll Free 888.576.6145 | gabrielgroup.com

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Connect with us! @GabrielGroup

GABRIEL GROUP IS PROUD TO NAME JANET LEIGH as its Director of Business Development.

Janet comes from the St. Louis Region Missouri Chamber of Commerce, where she focused on building relationships with local corporate business leaders and CEOs to increase and retain membership. She has also worked as the Director of Development & Special Events for Nurses for Newborns. There, Janet specialized in increasing donors, executing direct mail and digital fundraising campaigns and overseeing all charity events. In addition, Janet also held multiple sales management and business development positions at Carson-Dellosa Publishing early in her career.

Gabriel Group Announces Janet Leigh as Director of Business Development

I would like more information about Gabriel Group’s following service offerings:

Full-service Fundraising

Membership Services

Planned Giving Lead Generation

Newsletters

“Janet is not only personable and ambitious, but she has the combined knowledge and experience gained from multiple positions at numerous nonprofits which will only help us connect to our partners even more. She is a truly great fit for us at GG, and I have no doubt that she will be able to make a difference for both us and our clients as we continue to build relationships in the future,” CEO Dave Hawkins says.

Janet graduated from St. Louis University where she played volleyball as a collegiate athlete. In 2011, she was inducted into the St. Louis University Athletic Hall of Fame for her accomplishments. When she isn’t in the office, Janet enjoys playing golf and tennis as well as spending time with her husband and two daughters. w

“We are very excited for Janet to hit the ground running with us at Gabriel Group.”

Dave Hawkins, CEO

Call Anna at 314.743.5796 to talk to us about how we can help your nonprofit thrive.

Anna McNultyGabriel Group3190 Rider Trail SouthEarth City, MO 63045-1518

We look forward to hearing from you! If you’re interested in learning more, please fill out this formand email it to anna.mcnulty@gabrielgroup.com or mail to:

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