Topic Understand term, can give examples and suggest impact/reasons for use

Understand term but cannot apply to egs., or suggest impact/ reasons

Do not understand term, cannot give eg.s or suggest impact/reasons

Media Language

Shots, Angles, Movement

Mise-En-Scene

Icons & Symbols, Connotation & Denotation

Sound

Editing

Character

Mode of Address

Locations & Settings

Paradigm & Syntagm

Relates to Representation

Relates to Institution

Relates to Audience Expectations

Relates to Genre & Narrative

Platform & Text Type

Audience

Audience Demographics

Audience Psychographics

Target, Primary & Secondary,Mass & Niche

Active Vs Passive Audience

Hypodermic Needle Theory

MEST 3 Intervention Revision - Key Terms/Theory

K McCabe 2015

Topic Understand term, can give examples and suggest impact/reasons for use

Understand term but cannot apply to egs., or suggest impact/ reasons

Do not understand term, cannot give eg.s or suggest impact/reasons

Audience Continued

Katz & Blumler U & G

Gerbner Cultivation Theory & Effects Theory

Mean World Syndrome

Audience as Producer – User Generated Content

Liberal Pluralism

Marxist theory

Hegemony

Two-Step Theory

Audience as Product

Institution

Elite vs Mass

Dominant ideologies

Marxism,hegemonyLiberal pluralism

Commercial OwnershipPublic Service Provider

Conglomerate or Independent

Audience Power

Distribution & Platform of Text

Moral Panic

Newspaper Institutions

TV InstitutionsK McCabe 2015

Topic Understand term, can give examples and suggest impact/reasons for use

Understand term but cannot apply to egs., or suggest impact/ reasons

Do not understand term, cannot give eg.s or suggest impact/reasons

Institution Continued

Print Institutions

Film Institutions

Relationship to Advertising

Brand Identity & Values

Institutional Control

Representation

Dominant Ideologies

Icons and Symbols

Relationship to Media Lang.

Relationship to Audience Expectations

Relationship to Institution

Reflective Vs Constructionist

Stereotypes & Countertypes

Niche, Alternative Or mass, mainstream

Positive or Negative

Marginalised, Absent or Voiceless

Collective Identity

Ethnicity

Disability

Gender

Class K McCabe 2015

Topic Understand term, can give examples and suggest impact/reasons for use

Understand term but cannot apply to egs., or suggest impact/ reasons

Do not understand term, cannot give eg.s or suggest impact/reasons

Representation Continued

Power

Celebrity

Economic Status Vs Cultural Status

Hall’s Readings

Said’s Fear of Other

Levi Strauss Binary Opposition

Narrative

Todorov’s Narrative Structure

Propp’s Character Types

Barthes Codes

Metanarratives

Multiple Narrators

Unreliable/Unusual Narrators

Linear/Non-Linear Narratives

Genre

Theories

Post-Feminism

Laura Mulvey’s Male Gaze

Voyeurism

K McCabe 2015

Topic Understand term, can give examples and suggest impact/reasons for use

Understand term but cannot apply to egs., or suggest impact/ reasons

Do not understand term, cannot give eg.s or suggest impact/reasons

Theory Continued

Objectification of Women /Men

Passive Vs Dominant

Post-Modernism

Intertextuality

Hybrid Genre

Pastiche & parody

Metanarrative Vs Multiple

Baudrillard’s Hyperreality

McLuhan’s Medium is the Message

9/11 Heroes and Villains

Representation Mediation & Selection

Text Types

Reality TV

Advertising

Film Trailer

Soap

TV BoxSet

Tv Drama

Independent Film

Blockbuster/Franchise Film

K McCabe 2015

Topic Understand term, can give examples and suggest impact/reasons for use

Understand term but cannot apply to egs., or suggest impact/ reasons

Do not understand term, cannot give eg.s or suggest impact/reasons

Text Types Continued

News Report

Newspaper

Blogs/Audience Created

Social Networking

Website

Documentary

Magazine

Music Video

Music Promotion

Gaming

Other

K McCabe 2015