meta story to communicate m&e
DESCRIPTION
The use of meta stories can be an effective approach to communicate project monitoring and evaluation. Khulisa Senior Associate, Katharine Tjasink, sparked stimulating conversation at a recent brownbag lunch when she shared the meta story methodology. Khulisa successfully applied this approach to Farmers Voice Radio, a radio-based agricultural extension and education programme that targets small scale farmers. The approach has enabled Farmers Voice Radio to use storytelling as a tool to communicate a complex programme to donors in way that simplifies how the programme works, and the results that have been achieved. Katherine presented the concept at the American Evaluation Association’s annual conference in Washington DC in October, last year.TRANSCRIPT
LOOK FAMILIAR?
Reproduced with permission
…most development agencies report only their outputs (e.g., number of teachers trained, kilometres of
roads built) rather than outcomes
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THE APPROACH
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“…now we have radio, and
through radio we can reach
all our farmers”
Christian Sambala, Radio Extension
Officer
DIFFERENCE
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VISION
SOLUTION
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SUSTAINABLEPARTICIPATOR
Y
TIMELY & RELEVANT
REACHES MORE
FARMERS
VISION
LESSONS
EXPERIENCE
SOLUTION
CHALLENGE
DIFFERENCE
EVIDENCE
RESULTS
THE BIG PICTURE
POTENTIAL USES
Reporting tool
Living document
Evaluation exerciseInterim evaluation tool
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