metadata in the cloud: future proofing digital revenue streams today by jason kassin of filmtrack
TRANSCRIPT
Metadata Management
in the Cloud
Future Proofing Digital Revenue Streams Today
Jason Kassin | CEO, FilmTrack
March 3, 2015
Let’s Start From the Very
Beginning
o Hollywood built on opaque
foundation.
o Lack of transparency
pervasive in film industry.
o Love of films kept money
coming in & industry
thriving – like moths to a
flame.
The New Normal
o Fragmented content
o Distribution models upended
o New consumption patterns
o Proliferation of monetization models
o Content creation models in flux
o Non-predictive risk mitigation
o Need for transparency
While the mechanisms for the distribution of
content have evolved & multiplied, the systems for
managing content have not
Content
Rights Financials
The Future Requires a
New Approach
IP Content
Contracts
Finance &
Royalties
Distribution
o Transparency
o Consolidated
o Real-time access
Pizza-as-a-Service Value of SaaS
Data Flow in the Cloud
Update it as it transforms
Control over brand & product
New title
New lead
actress
title
cast
synopsis
Distribution
Accuracy from the beginning
Real-time, accurate flow of data
When Good Data Goes Bad
Photo Credit: <a href="http://www.flickr.com/photos/12508217@N08/11895011776/">Sam Howzit</a> via <a
href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a>
Had the metadata
been better, the
screening would
have shown
Disney’s Frozen
(PG) and not Lars
von Trier’s
trailer (X-rated)
Benefits of the Cloud
Instant access
Flexibility
Access not transfer
Secure storage
Analytics
Increased collaboration
