metadata madness: semantics takes center stage

© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 1

Semantic Metadata Takes

Center Stage

Maximize the value of your content

Matt TurnerCTO Media and [email protected]

Metadata Moves to the Front

CONTEXT

WHO’S SMARTER?

VS

Do domestic dogs interpret pointing as a command?

Animal Cognition (2012): 1-12 , November 09, 2012

By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael

DOGS GET CONTEXT!


Machines Don’t Get Context . . .

Manu Sporny Founder/CEO - Digital Bazaar, Inc.

http://www.cambridgesemantics.com/semantic-university/what-is-linked-data

http://digitalbazaar.com/



Metadata Needs Context Across Users and Operations

Production

File Name

Format

Create Date

Rights

Caption

Operations

Story

Title

Run Date

Credit

Position

Distribution

Category

License Type

Key Colors

Scene

Shape

Fans

Categories

Themes

Connections

Users

Watches

Favorites


Traditional Approach Strips

Context

Define everything in rows and

columns

– Narrows to specific purpose

Fix categories into hierarchies

– Strips general context

Result: Metadata can’t be used across

all parts of the business

Title ProductionDate Category AssetType Length

Film1 3/1/14 Feature HD Master 2:40

Show1 6/4/13 Series HD720 0:40

Film2 6/4/05 Feature Archive 1:55

CategoryFeature

Series

Action

Drama

Comedy

Documentary

…

Cable

Broadcast

Drama

Comedy

…

Action

Drama

Family

Documentary

…

?


Hierarchical EraFor your application data!• Application- and

hardware-specific

Data Drives the Need for a New Generation Database

Relational Era“For all your structured data!”• Normalized, tabular

model• Application-

independent query• User control

Any Structure Era“For all your data!”• Schema-agnostic• Massive scale• Query and search• Analytics• Heterogeneous data • Faster time-to-results


Schema Flexibility with NoSQL

What if you didn’t need to define

everything up front?

And what if many of the nasty

data modeling issues with

metadata were just as simple as

adding new elements

And you can keep EVERYTHING!


Enter Semantics!

Manu Sporny Founder/CEO - Digital Bazaar, Inc.


http://digitalbazaar.com/



Semantics to Model Relationships

Data model to manage relationships and link together data

‘triples’ describe single facts

Collections of facts describe complex real-world scenarios

“Chevy” ”NBC"isOn

”SNL"isOn

isOn

!


Ontologies Instead of Categories

Actually model information as it is

in the real world

Not limited to a single purpose

– Ontologies for all categories of

metadata

– Even ‘impossible’ categories

like fictional worlds


NoSQL and Semantics: Using CONTEXT to Unlock Content


Use Case: Master Data

Foundational data for

digital products

Industry topology -

individuals and

organizations – drives

trends for innovation

User and content metrics

to drive product

development


Use Case: Enhance Digital Products

Present information based on

relationships

Go beyond traditional technology with

depth of content

Drive efficiency using semantic

approach to tagging


Use Case: Go Beyond Search

Concept instead of keyword search

Related content and information

drive the content discovery and new

interactions

– SNL40 continuous viewing

Dynamically tailored to the users

specific attributes or activity

Metadata Moves to the Front


Semantic Metadata Takes

Center Stage

Maximize the value of your content

Matt TurnerCTO Media and [email protected]

metadata madness: semantics takes center stage

Software