metagame design

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  • MetaGame Design! Reward Systems that Drive Engagement! Amy Jo Kim CEO, Shufebrian!
  • What is a Metagame?
  • Using out-of-game info or resources ! to affect in-game decisions! Gaming denition!
  • Layering an rewards system onto an existing activity
  • Metagames are Everywhere
  • Collecting! Complete Collections Gain Status, Access, $$!
  • Behavior Chart! Collect Stickers Earn Privilege or Prize!
  • Karate! Develop Skill Earn Rank, Prestige, Powers
  • Scouting! Complete Tasks Earn Badges, Rank, Prestige, Powers
  • Frequent Flyer Programs! Spend Money Earn Points Redeem for Flights
  • Arcade! Spend Money Earn Points Redeem for Items
  • Text RPG! Complete Missions Earn Points Redeem for Items
  • Contest/Raffle Take Action MAYBE Win Item
  • Contest/Raffle Take Action Maybe Win Item
  • Tournament! Play Sport Enter Tournaments Earn Ranking/Trophies! Leagues & Teams are part of this!
  • Tournament! Play Sport Enter Tournaments Earn Ranking/Trophies!
  • So how do you design a Metagame?
  • Metagame Design Framework Viral Outreach Feedback & Rewards Points
  • Metagame Engagement Loop Post updates, give gifts, send taunts Get feedback, earn rewards Take actions, earn points
  • Step 1: Assign points to actions Viral Outreach Feedback & Rewards Points Act React Customize Create Earn Spend
  • Which ACTIONS earn points?
  • Which REACTIONS earn points?
  • 3 Types of points 1) Experience Points (XP) - earned directly via players actions - track & reward socially/economically useful player actions 2) Skill Points (Score, Rank) - earned via interacting with the system - based on mastery of the activity or game 3) Influence Points (Rating, Reputation) - earned via the actions of other players - proxy for quality/reputation/influence - track & reward socially valuable contributions & actions
  • Is your points system tracking skill, experience, or both?
  • Is your points system assigning ratings to people or objects?
  • Can you Spend your points?
  • Step 2: Add Feedback & Rewards Viral Outreach Feedback & Rewards Levels Points Leaderboards Roles Reputation Missions Challenges Achievements Collections
  • Levels are shorthand for participation and achievement
  • Leaderboards identify, motivate and reward your most devoted players
  • Social Leaderboards drive competition and enable missions
  • Leaderboards can cause problems - dont be afraid to remove/hide/change
  • Missions tell players what to do next!
  • Mission-driven engagement loop Post updates, give gifts, send taunts Accept Mission Get feedback, earn rewards Update Mission List Take actions, earn points
  • Reputation and Ratings track quality/skill + motivate contributions!
  • Achievements provide short-term goals + sense of progression!
  • Motivate newbies with easy-to-earn rewards!
  • Motivate power-users with scarce resources!
  • Motivate contributors with a rating system!
  • Step 3: Grow through Viral Outreach Viral Outreach Updates Gifts Feedback & Sharing Rewards Invites Points
  • What are the social moments in your game?
  • Competition Bragging, Taunting, Challenging
  • Cooperation Sharing, Helping, Gifting
  • Self-Expression Check out my character/outfit/farm/page
  • Case Study: Farmville
  • XP + coins earned by completing tasks
  • Customize your character
  • purchase seeds
  • Plant & Harvest Crops
  • Help Neighbors
  • Design & Develop Your Farm
  • Buy exclusive items with $$$
  • Tutorial introduces pts, levels, rewards
  • Earn coins, level up, buy more stuff
  • Leaderboards facilitate social interactions
  • Achievements come early & often
  • Achievements displayed as collections
  • Achievements displayed as collections
  • Help your neighbors, then brag about it
  • Many opportunities for self-expression
  • Gifting pulls people into the game
  • Case Study: Stack Overflow Technical Q&A site w/crowd-sourced moderation
  • Ask/answer good questions to build Reputation!
  • Leaderboards for Reputation score!
  • Earn badges by performing basic site tasks!
  • Question: why no viral outreach?!
  • 5 Tips for Designing a Compelling Metagame! 1. Create a coherent experience that unfolds over time
  • 5 Tips for Designing a Compelling Metagame! 1. Create a coherent experience that unfolds over time 2. Define a points system (XP, social pts, redeemable pts) that supports your purpose and audience
  • 5 Tips for Designing a Compelling Metagame! 1. Create a coherent experience that unfolds over time 2. Define a points system (XP, social pts, redeemable

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