metashift mobile recruitment webinar
TRANSCRIPT
+What we’re going to cover
n The Mobile Landscape
n Adaptation and Revolution
n Practicalities
n Case Study
© MetaShift 2011
+
© MetaShift 2012
The spread of mobile phones in poor countries is not just reshaping the industry - it is changing the world
The Economist
+Social is Mobile
© MetaShift 2012
Facebook – 425 million mobile users Twitter – 77 million mobile users
+Mobile Survey Stats
n Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics)
n 72% interested in receiving career information via their phone
n 63% have already search for a job on their mobile
n 48% had already applied for a job on their mobile
n 79% of those who hadn’t applied for a job would in the future
n 84% Thought companies should have separate mobile recruitment sites
© MetaShift 2012
+A Three Step mSite Strategy
Define project scope parameters, resources, budgets, scheduling & KPIs
Integrated message map & content planning, Information Architecture & pagination plan
Optimize
Be Behaviorally and Context Specific
Enable
+Behavioral Medium
n Stage One - Traditions and practices of previous medium transferred to new
n Stage Two – Characteristics of the new medium exploited to reinvent the way things are done
© MetaShift 2011